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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Komunikasi dan Kajian Media
Tulus Haryono
Universitas Sebelas Maret Surakarta
Economics, Econometrics & Finance Social Sciences Other

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Inovasi Seni Kreasi LUBA untuk Mendiversifikasi Cendera Mata Khas Kabupaten Klaten Jawa Tengah Tulus Haryono; Margana Margana; Rara Sugiarti
Adi Widya : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2021): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v5i1.4564

Abstract

The Community Partnership Program (PKM) on creative art innovation "LUBA" was carried out in collaboration with UKM Rukun Makmur located in Klaten Central Java. There are centers of batik as well as lurik in the area but they arey have not been optimized. Therefore, this PKM activity focuses on new product innovation by combining lurik and batik crafts into innovative handicrafts called lurik batik (LUBA) which at the same time can act as a unique and iconic Klaten souvenir to support regional tourism development.There are several problems faced by UKM Rukun Makmur as partner. Based on these problems, this program aims to find solutions to all these problems by using several methods including counseling, discussing, training, and mentoring. The results of this PKM activities show that UKM Rukun Makmur has been able to increase their creativity to create designs, motifs, and varied color of lurik batik (LUBA) handicraft products.
A Study of Service Speed and Servicescape as a Basic Strategy to Improve Loyalty by Evaluating Customer Satisfaction at PT. Bank Mandiri Persero (Solo Branch) Siti Fatonah; Tulus Haryono; Pramesty Wahyu Istyaningsih
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 16, No 2 (2021): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.003 KB) | DOI: 10.24269/ekuilibrium.v16i2.2021.pp190-197

Abstract

This study aims to determine and analyze empirically the effect of service speed and servicescape on customer satisfaction and loyalty at PT. Bank Mandiri Persero (Solo Branch). The analysis technique used was the validity test and reliability test, linearity test, regression analysis, path analysis, t test, F test, determination coefficient test and correlation analysis. Hypothesis Test Results indicated that service speed has a positive and significant effect on customer satisfaction and servicescape has a positive and significant effect on customer satisfaction. Service speed has a positive and significant effect on customer loyalty. Servicescape has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. The results of F in the second equation showed that the value of F = 288.445, with a significance of 0.000 0.05, so it can be concluded together that the independent variables have a significant effect on customer loyalty at PT. Bank Mandiri Persero (Solo Branch). The results of the R2 value can be explained by the variable service speed, servicescape, and customer satisfaction as an intervening variable of 92.6% and the remaining 7.4% explained by other variables outside the research model in the form of interest rates, service quality, and so on. The results of the path analysis showed that: the indirect effect of service speed on loyalty is an effective route. The indirect effect of the servicescape on loyalty is an effective route. Based on these results, the use of customer satisfaction mediation is proven, so it is expected that PT. Bank Mandiri Persero (Solo Branch) pays more attention to the level of customer satisfaction in order to increase customer loyalty.
PENERAPAN PRINSIP KOMUNIKASI BISNIS PADA AKTIFITAS PERSONAL SELLING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PEDAGANG PASAR GEDE KOTA SURAKARTA Novita Haryono; Tulus Haryono
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Abstract : Traditional markets have an important role in the local economy in Indonesia, including in the city of Surakarta. This traditional market is not only a place for buying and selling transactions, but is also a center of social interaction for local people and also tourists who come from outside the city and abroad. The revitalization of the market and the development of the city of Surakarta as it is today has caused the level of public visits to Pasar Gede to increase. Visitors not only come from local communities but also tourists who come to visit the city of Surakarta. In this research, the research will specifically look at the interactions that occur between sellers and buyers at Pasar Gede as part of a marketing communication strategy, namely personal selling and the application of business communication principles therein. This research was conducted qualitatively descriptively through in-depth interviews with 7 Pasar Gede traders. The results of this research are that traders at Pasar Gede Surakarta understand the importance of business communication principles in their interactions with buyers. Moreover, this interaction is seen as a promotional tool in personal selling. However, this trader has not had further interaction with buyers, such as asking about the quality of after-sales products or providing information regarding new products. Keywords: Personal Selling, Marketing Communication, Business Communication, SME  
Co-Authors Ekawati Rahayu Ningsih Hunik Sri Runing Sawitri Margana Margana Mugi Harsono Novita Haryono Pramesty Wahyu Istyaningsih Rara Sugiarti Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah,