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All Journal WARTA Ecopreneur.12 Brilliant International Journal of Management and Tourism (BIJMT) Brilliant International Journal of Management and Tourism
Zulfa Irawati
Unknown Affiliation
Economics, Econometrics & Finance Education

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PAKOM PETERNAK PUYUH DESA GAJAHAN COLOMADU KARANGANYAR Lukman Hakim; Dedi Hanwar; Eko Sugiyanto; Zulfa Irawati
WARTA LPM WARTA Volume 18, Nomor 2, September 2015
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v18i2.1958

Abstract

The purpose of this activity is improving knowledge and skill of quail farmer’s in waste management of quail. The management of waste is processing of organic fertilizer. The participate in the activity are quail farmer’s in RW II Sub-village Ginung, Gajahan Village, Colomadu, Karanganyar. The result of this activity in step I that is be good attention from a quail farmer’s especiality at trainning time process of product organic fertilizer. As for its result as follows; trainning and assistence quail farmer’s is followed enthusiastic fully by participant and greeted positive by head of Village Gajahan Colomadu, Karanganyar. That are many question in trainning process of product organic fertilizer. The others result in activity is a quail farmer’s started processing of product organic fertilizer in housebreed themselves. The  processing of product organic fertilizer will be clean in Gajahan Village environment and also this activity will be value added toward income quail farmer’s.
The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co Arief Aulia Fahmy; Wiyadi Wiyadi; Muzakar Isa; Zulfa Irawati
Brilliant International Journal Of Management And Tourism Vol 4 No 1 (2024): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2672

Abstract

This research aims to analyze the influence of brand image and price perception on purchasing decisions by considering purchasing interest. The sample for this research is FEB UMS students who wear jeans products from Levi Strauss & CO. The sampling technique used nonprobability sampling and obtained 127 respondents. Analysis of this research data uses the PLS 3.0 program. The research results state that brand image has a positive and significant influence on consumer buying interest, price perception has a positive and significant influence on consumer buying interest, brand image has a positive and significant influence on purchasing decisions, price perception has a positive and significant influence on purchasing decisions, Consumer buying interest has a positive and significant influence on purchasing decisions, consumer buying interest is able to mediate brand image on purchasing decisions, and consumer buying interest is able to mediate price perceptions on purchasing decisions.
PENGARUH LITERASI KEUANGAN, PENGGUNAAN TEKNOLOGI, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE DI KOTA SURAKARTA Evi Wijayanti; Zulfa Irawati
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.16-34

Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh literasi keuangan, penggunaan teknologi, dan gaya hidup terhadap keputusan pembelian pada Starbucks Coffee di kota Surakarta. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh masyarakat dari berbagai kalangan yang memutuskan mengapa mereka membeli starbucks coffee yang berada di Surakarta khususnya pada Starbucks coffee yang berada di jalan Selamet Riyadi. Metode pengambilan sampel penelitian ini ialah dengan teknik purposive sampling. Jumlah sampel penelitian ini ialah 100 responden. Penelitian ini menggunakan data primer dalam penyusunannya. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan angket atau kuisioner dan wawancara. Responden yang akan dituju oleh peneliti yaitu pelaku usaha starbucks coffee. Teknik analisis data pada penelitian ini menggunakan Regresi Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Literasi keuangan berpengaruh terhadap keputusan pembelian di starbucks coffee. Penggunaan teknologi berpengaruh terhadap keputusan pembelian di starbucks coffee. Gaya hidup berpengaruh terhadap keputusan pembelian di starbucks coffee.
The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co Arief Aulia Fahmy; Wiyadi Wiyadi; Muzakar Isa; Zulfa Irawati
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2672

Abstract

This research aims to analyze the influence of brand image and price perception on purchasing decisions by considering purchasing interest. The sample for this research is FEB UMS students who wear jeans products from Levi Strauss & CO. The sampling technique used nonprobability sampling and obtained 127 respondents. Analysis of this research data uses the PLS 3.0 program. The research results state that brand image has a positive and significant influence on consumer buying interest, price perception has a positive and significant influence on consumer buying interest, brand image has a positive and significant influence on purchasing decisions, price perception has a positive and significant influence on purchasing decisions, Consumer buying interest has a positive and significant influence on purchasing decisions, consumer buying interest is able to mediate brand image on purchasing decisions, and consumer buying interest is able to mediate price perceptions on purchasing decisions.
Co-Authors Arief Aulia Fahmy Dedi Hanwar Eko Sugiyanto Eko Sugiyanto Evi Wijayanti Lukman Hakim Muzakar Isa Sri Padmantyo Wiyadi Wiyadi