Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Jurnal Ekonomi Dan Bisnis Patria : Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Environment (JMBE)
Maria Yosephine Dwi Hayu Agustini
Magister Management, Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Studi Implementasi Digital Marketing Pada Pengusaha Di Semarang Maria Yosephine Dwi Hayu Agustini; Sentot Suciarto Athanasius; Berta Bekti Retnawati; Antonius Haryo Perwito; Dyah Titisari Anugraheni
JEMAP Vol 4, No 2: Oktober 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i2.3486

Abstract

The application of digital marketing is increasingly widespread and has been applied by many entrepreneurs as a strategy to enter or expand the market. Entrepreneurs can choose ways and forms of digital marketing that suit the characteristics of their businesses and consumers. This study is intended to determine how far the level of digital marketing implementation for entrepreneurs in the city and district of Semarang. The study used a sample of 30 entrepreneurs who had implemented digital marketing and were selected using convenient sampling. Data were collected by questionnaires that were delivered in person or by email and processed with descriptive statistics to be analyzed using descriptive methods. The results show that the implementation of digital marketing is quite high. This means that entrepreneurs have used digital facilities (internet) in all their marketing activities, which include the delivery of product and business information, product ordering facilities, delivery of payment method options and delivery services. In the future, research can be focused on understanding online buying behavior that can be utilized by entrepreneurs in determining the right marketing strategy.
Pengembangan Kemampuan Pengurus dan Anggota Koperasi Lokapita Kota Semarang Dalam Mempertahankan Usaha Di Masa Pandemi Chatarina Yekti Prawihatmi; Maria Yosephine Dwi Hayu Agustini; Agatha Ferijani
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1: Maret 2022
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v4i1.3669

Abstract

Para pengrajin sulampita di Kota Semarang bergabung dan membentuk koperasi dengan nama Koperasi Lokapita. Penjualan hasil kerajinan sulampita menurun selama pandemi covid-19 karena kesempatan untuk memasarkan produknya melalui pameran, bazaar, car free day, dan lain-lain tidak ada. Para anggota koperasi secara pribadi mencoba memasarkan produknya melalui media sosial, namun banyak yang tidak bertahan karena mengalami kesulitan dan kendala dalam pemasaran online. Kegiatan pengabdian ini dimaksudkan untuk membantu pengurus dan anggota koperasi untuk tetap bertahan. Kegiatan mencakup pemberian motivasi, pelatihan pemasaran online, dan pelatihan pembukuan berdasar aplikasi kepada pengurus dan anggota Koperasi Lokapita. Peserta mengikuti pelatihan dengan baik dan dipraktekkan melalui pendampingan sehingga memberikan hasil yang menggembirakan, yaitu meningkatnya motivasi pengurus dan anggota Koperasi Lokapita untuk tetap kreatif dan produktif di masa pandemi dan penjualan yang mulai meningkat.
Sucession Planning In Family Business: A Take A Look At A Tourism Business Billy Arlando Sutandyo; Maria Yosephine Dwi Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 3, No 1: July 2021
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v3i1.3502

Abstract

Family business is a dominant type of business in Indonesia. However, studies have confirmed that only few of them can sustain longer. Succession has not been in the agenda of most family businesses in Indonesia. This research aims at observing succession process in a family business in order to understand how the process is conducted and how well it is according to Walsh’s. The researched family business is a business operating in tourism sector, which is processing succession to the second generation. The research gathered information from the owner and the two children who are the successors. Interview and observation were to gather information and descriptive analytic was applied to describe the process of succession. The results indicate that the succession planning in terms of management succession and ownership succession run relatively well and the desired outcomes can be identified clearly. However, the successors are considered as not yet ready for taking the business. Involving them in the strategic activities can possibly fasten the process to make them being ready.
The Mediating Effect of e-Satisfaction and Trust on the Influence of Brand Image and e-Loyalty Giovano Melvernus Hendrawan; Maria Yosephine Dwi Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 3, No 1: July 2021
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v3i1.3307

Abstract

Loyalty to an e-commerce is difficult to be gained even though factors influencing it have been studied by many. Among others, brand image, e-satisfaction, and trust are the factors. This study aims at analyzing mediating effect of e-satisfaction and trust on the influence of brand image and e-loyalty in the case of Tokopedia, an e-marketplace with strong brand image in Indonesia. Questionnaires to 114 buyers who are categorized as generation Y and Z were distributed using Google form. The Mediating Regression Analysis (MRA) test was applied to see mediating effect of e-satisfaction and trust. The data were tested for their normality, multicollinearity, and heteroscedasticity before the regression. The results indicate only brand image and e-satisfaction that affect e-loyalty positively and significantly. E-satisfaction is also found to mediate brand image and e-loyalty. Since trust is insignificantly affect e-loyalty, it thus does not mediate brand image and e-loyalty.
PELATIHAN PEMASARAN ONLINE SEBAGAI UPAYA PENGEMBANGAN BATIK GESEK GODHONG RW6 KELURAHAN TEGALSARI, SEMARANG Maria Yosephine Dwi Hayu Agustini; Agus Cahyo Nugroho; Lenny Setyowati; Bernard Febrianto Tjahjadi; Eko Putri Wahyu Puji Astuti
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 6 No. 3 (2022): Jurnal Panrita Abdi - Juli 2022
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v6i3.15165

Abstract

Batik gesek godhong is a new technique developed by a resident of RT 5 RW 6 Kelurahan Tegalsari, Kecamatan Candisari Semarang. This local creation is expected to become an icon and unique gift of Semarang. Even though women in RW 6 had been taught the skill of making batik gesek godhong for this purpose, marketing the product has still been the problem. Online marketing is a media that relies on the technology of the internet and is considered effective in reaching broader areas and minimizing costs. Thus, this community service was dedicated to increasing the women's ability to do online marketing. The method applied for this community activity was training on marketing online through e-marketplace and art of selling online and mentoring the application of the training. Even though the number of women who have online shops has increased, they still encounter problems attracting consumers’ interest and building consumer loyalty or implementing the art of selling online. Thus, similar community service activity for them is still needed in the future. Generally, the evaluation of the participants in the training was satisfactory and highly satisfactory. --- Batik gesek godhong merupakan suatu teknik yang dikembangkan seorang warga RT 5 RW 6 Kelurahan Tegalsari, Kecamatan Candisari Semarang. Karya lokal ini diharapkan bisa menjadi icon kota Semarang dan menjadi oleh-oleh khas Semarang. Walaupun ketrampilan membuat batik gesek godhong sudah ditularkan kepada ibu-ibu di wilayah RW 6 untuk maksud tersebut, namun pemasaran masih menjadi kendala. Pemasaran online merupakan satu media dengan teknologi internet yang dinilai efektf untuk menjangkau area pemasaran yang lebih luas dengan biaya lebih murah. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan kemampuan pemasaran online bagi ibu-ibu. Metode yang diterapkan adalah pelatihan pemasaran online melalui e-marketplace dan seni berjualan online dan pendampingan dalam penerapan hasil pelatihan. Pelatihan yang diikuti perwakilan tiap RT telah berhasil membuat peserta memiliki toko online di suatu e-marketplace. Walaupun jumlah ibu yang memiliki toko online sudah bertambah, namun permasalahan untuk menarik minat dan loyalitas konsumen atau menerapkan seni berjualan online masih dirasa menjadi kendala. Oleh karena itu, kegiatan pengabdian masyarakat serupa masih dibutuhkan dikemudian hari. Namun demikian, secara umum penilaian peserta terhadap program pengabdian ini adalah memuaskan dan sangat memuaskan.
ANALYSIS OF PROMOTIONAL EFFECTIVENESS ON INSTAGRAM-CENTRIC ACCOUNTS Angelia Lauren Handoko; Maria Yosephine Dwi Hayu Agustini
Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2024): JURNAL EKONOMI DAN BISNIS MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i1.4559

Abstract

This study investigates the effectiveness of promotional activities on McDonald's Indonesia's centralized Instagram account. Despite Instagram's potential as a cost-effective and engaging promotional platform, centralized accounts may face challenges in maintaining interaction and responsiveness. Utilizing a qualitative research design, data was collected through the documentation of consumer comments on McDonald's promotional posts. These comments were analyzed using the EPIC model, which evaluates Empathy, Persuasion, Impact, and Communication elements in consumer feedback. Results indicate that McDonald's promotional activities successfully create strong emotional connections, positively influence consumer attitudes, and enhance brand perception. Consumers showed increased engagement, knowledge, and satisfaction with the brand. However, the study also identified limitations in responsiveness due to the centralized nature of the Instagram account. The findings underscore the need for improved interaction and message management to optimize promotional effectiveness. This research highlights the importance of balancing centralized content management with responsive communication strategies to strengthen consumer relationships and brand loyalty.
Co-Authors Agatha Ferijani Angelia Lauren Handoko Antonius Haryo Perwito Anugraheni, Dyah Titisari Bernadeta, Lenny Setyowati Bernard Febrianto Tjahjadi Berta Bekti Retnawati Billy Arlando Sutandyo Eko Putri Wahyu Puji Astuti Giovano Melvernus Hendrawan Nugroho, Agus Cahyo Prawihatmi, Chatarina Yekti Sentot Suciarto Athanasius