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DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL Soeprapto, Sheila Rosalind; Melinda, Tina
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.78

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal’s daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.

PENGARUH MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN Robert, Samuel; Melinda, Tina
Media Mahardhika Vol 16 No 3 (2018): May 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i3.48

The ministry of trade in the last few years noted that the export of rattan, wood, and comparable products have always increased. This indicates that the rattan and wood industry is quite promising. Mas Mulia is a family-based company engaged in the rattan and wood processing since 1999 with the production of semi-finished or furniture form product. Due to that positive trend makes the number of competitors in this industry raise. Therefore the company needs to improve its performance to be able to compete globally, starting from the performance of its employees. Researcher sees a decrease in motivation that showed in the employee attendance, this will be very influential to the employee performance because the workload from the employees who are not present can not be left alone and must be covered by another employee which will ultimately reduce the performance of the other employees. Another thing that researcher sees is the high number of employee that quit which never happened to the previous leader. This will reduce employee performance because the new guy will take time to adapt and understand how company works in advance which will take longer to adapt. Therefore this research will aimed to determine the influence of motivation and leadership on employee performance. This research used quantitative method and multiple regression analysis model involving 30 respondents. Data is processed using Statistical Product and Service Solutions (SPSS) program version 22. The result of this research shows that motivation and leadership have an impact towards employee performance. Both motivation and leadership have an impact for 64% and 36% influenced by the factors that didn’t discussed in this research. 

PENGARUH MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN Samuel Robert; Tina Melinda
Media Mahardhika Vol. 16 No. 3 (2018): May 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i3.48

The ministry of trade in the last few years noted that the export of rattan, wood, and comparable products have always increased. This indicates that the rattan and wood industry is quite promising. Mas Mulia is a family-based company engaged in the rattan and wood processing since 1999 with the production of semi-finished or furniture form product. Due to that positive trend makes the number of competitors in this industry raise. Therefore the company needs to improve its performance to be able to compete globally, starting from the performance of its employees. Researcher sees a decrease in motivation that showed in the employee attendance, this will be very influential to the employee performance because the workload from the employees who are not present can not be left alone and must be covered by another employee which will ultimately reduce the performance of the other employees. Another thing that researcher sees is the high number of employee that quit which never happened to the previous leader. This will reduce employee performance because the new guy will take time to adapt and understand how company works in advance which will take longer to adapt. Therefore this research will aimed to determine the influence of motivation and leadership on employee performance. This research used quantitative method and multiple regression analysis model involving 30 respondents. Data is processed using Statistical Product and Service Solutions (SPSS) program version 22. The result of this research shows that motivation and leadership have an impact towards employee performance. Both motivation and leadership have an impact for 64% and 36% influenced by the factors that didnâ€™t discussed in this research.

DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL Sheila Rosalind Soeprapto; Tina Melinda
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.78

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.

ANALISIS PENGARUH SERVICE MARKETING MIX 7P TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI KOZKO DIGITAL PRINTING SURABAYA Ryanne Natalia Hamdali; Tina Melinda
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.316

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran jasa terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Kozko Digital Printing Surabaya. Variabel bauran pemasaran jasa yang digunakan dalam penelitian ini adalah product, price, promotion, place, people, physical evidence, dan process. Populasi dalam penelitian ini merupakan seluruh pelanggan yang pernah menggunakan jasa Kozko Digital Printing pada tahun 2020 dan telah tercatat dalam database. Sampel dalam penelitian ini berjumlah 100 responden dengan teknik purposive sampling. Teknik pengambilan data dilakukan dengan membagikan kuesioner menggunakan skala likert. Metode analisis yang digunakan adalah kuantitatif dengan model Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasildari penelitian menunjukkan bahwa variabel product, price, place, people, dan process berpengaruh positif terhadap kepuasan pelanggan di Kozko Digital Printing, sedangkan variabel promotion dan physical evidence tidak berpengaruh terhadap kepuasan pelanggan di Kozko Digital Printing dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kozko Digital Printing ke depannya diharapkan dapat memperluas variasi produknya dengan memasuki produk berbasis digital dan juga menambah platform penjualannya memasuki online platform.

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