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Pricing of livestock products in Indonesian modern food retailers during covid-19 pandemic Pambudy, R.; Adhi, A. K.; Herawati, H.; Harianto, H.
Journal of the Indonesian Tropical Animal Agriculture Vol 46, No 4 (2021): December
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jitaa.46.4.356-363

The role of modern markets is increasing in the food system in Indonesia, mainly as a result of technological and institutional advances. Indonesian households' food consumption still depends on staple food. The share of household expenditure on meat, eggs, and milk was only 12 percent. The purpose of the study was to analyze the pricing of livestock products in retail level in the modern market. The data used in this study is daily price data for beef, eggs, and chicken at wholesale and retail levels published through the National Strategic Food Price Information Center (PIHPSN) from January 2020 to December 2020. This study employed a quantitative method, through the formulation of an econometric model, and applied the 3SLS method to estimate the model. The results show that traders face an increasing price risk following the Covid-19 pandemic. The retailers enforce price stabilization at the consumer level when prices at the wholesaler level fluctuate. However, the study did not find the practice of price averaging between commodities at the retailers level. The results of this study are useful for policy formulations aimed at stabilizing food prices.

The Role of Entrepreneurial Orientation on the Global Vegetable Supply Chain and on Farm Performance in West Java, Indonesia Nunung Kusnadi; Etriya Etriya; Yanti N. Muflikh; Siti Jahroh; Herawati Herawati
Jurnal Manajemen & Agribisnis Vol. 15 No. 1 (2018): JMA Vol. 15 No. 1, March 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Global market provides opportunities for business owners to grow their business. However, to what extent farmers – as one of business owners – take benefits from the global markers remains unclear. This paper aims to investigate the impact of entrepreneurial orientation on farmers’ involvement in global supply chain, in turn on farm performance. The data were gathered from a survey of 320 samples of vegetable farmers in three regions in West Java, Indonesia. Using PLS analysis, our findings demonstrate that farmers with higher entrepreneurial orientation (reflected by dimensions of innovativeness, proactiveness, risk taking, competitive aggressiveness, and autonomy), involve more in global supply chain, and gain higher farm performance. Ultimately, the more farmers involve in global supply chain, the higher their farm performance. Our findings provide an empirical support for the impact of entrepreneurial orientation on enabling farmers’ ability to involve in broader supply chains beyond the domestic ones. As a consequence, farmers enjoy better farm performance.

Kinerja dan Efisiensi Rantai Pasok Biji Kakao di Kabupaten Pasaman, Sumatera Barat Herawati Herawati; Amzul Rifin; Netti Tinaprilla
Jurnal Tanaman Industri dan Penyegar Vol 2, No 1 (2015): Jurnal Tanaman Industri dan Penyegar
Publisher : Pusat Penelitian dan Pengembangan Perkebunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/jtidp.v2n1.2015.p43-50

Production and marketing area of cocoa in Pasaman is still prospective. However, it faced some problems, such as low price in farmers level, distortion of market information and fluctuative price. Thus, the effective marketing is needed in cocoa beans supply chain. The objective of this study was to analyze the performance of cocoa beans marketing in West Sumatra. The study used primary data which is obtained directly through survey using 64 respondents in Pasaman, West Sumatra from October to November 2014. The method used to analyze cocoa beans supply chain is Food Supply Chain Network (FSCN) approach and descriptive analysis. Marketing performance of cocoa beans was measured by marketing margins, farmer's share, and the ratio of benefits to cost criteria. The results showed that there were six marketing channels of cocoa beans. Marketing agencies involved in this channel are farmer as producer of cocoa beans, farmer trader, village traders, district traders, wholesalers, and exporters. Based on the marketing efficiency analysis, the first channel is more efficient than the others. Marketing margin of channel 1 is 16.1% which is the lowest margin value. Meanwhile, the farmer's share in this channel is 83.9% and the ratio of benefits to costs distribution are relatively spread evenly with total ratio of benefits to costs is 2.4.

ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN) Herawati Herawati; Amzul Rifin
Forum Agribisnis Vol 3 No 2 (2013): FA Vol 3 No 2 September 2013
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.3.2.%p

Pineapple is one of the commodities that make a significant contribution to the Gross National Product (GDP) Indonesian horticulture. South Sumatra is one of the provinces that have a high volume of pineapple production. Pineapple production center is located in Ogan Ilir regency. There are problems in the marketing of pineapples that affect farmers' income. The problem is the high margin difference between farmers and consumers. Therefore, this study aimed to analyze marketing system of pineapples in Paya Besar sub regency. This study used structural approach, conduct approach and market performance. Based on the analysis, there are three channels of pineapple marketing in Paya Besar sub regency. Every channel has different marketing areas. The third channel is more efficient than the other channels. These channel involves farmers, traders village, local wholesalers, and foreign wholesalers. The third channel has the smallest margin, the largest farmer's share and the most equitable spread of benefit cost ratio. In addition, sales volume pineapple third channel is the highest volume and most widely used by farmers.

ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN) Herawati Herawati; Amzul Rifin
Forum Agribisnis Vol 3 No 2 (2013): FA Vol 3 No 2 September 2013
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.3.2.147-160

Pineapple is one of the commodities that make a significant contribution to the Gross National Product (GDP) Indonesian horticulture. South Sumatra is one of the provinces that have a high volume of pineapple production. Pineapple production center is located in Ogan Ilir regency. There are problems in the marketing of pineapples that affect farmers' income. The problem is the high margin difference between farmers and consumers. Therefore, this study aimed to analyze marketing system of pineapples in Paya Besar sub regency. This study used structural approach, conduct approach and market performance. Based on the analysis, there are three channels of pineapple marketing in Paya Besar sub regency. Every channel has different marketing areas. The third channel is more efficient than the other channels. These channel involves farmers, traders village, local wholesalers, and foreign wholesalers. The third channel has the smallest margin, the largest farmer's share and the most equitable spread of benefit cost ratio. In addition, sales volume pineapple third channel is the highest volume and most widely used by farmers.

ANALISIS DETERMINAN PERDAGANGAN RUMPUT LAUT INDONESIA Saragih AK; Burhanuddin Burhanuddin; Herawati Herawati
Journal of Integrated Agribusiness Vol 4 No 1 (2022): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Seaweed is a cultivated fishery commodity that has contributed to Indonesia’s national economy. Indonesia contributes 40% of the world's seaweed export volume. Export volume has increased, meanwhile, the domestic market has difficulty in obtaining raw materials. The aim of this research is to analyze the factors affecting the trade of Indonesian seaweed to seven destination countries (China, South Korea, France, Chile, Philippines, USA, and Japan). The analytical method used in this research is panel data with the Gravity Model approach with periods covering 2000 until 2019. The dependent variable is trading volume. The result of estimated factors affecting trade is real GDP per capita of Indonesia, real GDP per capita of destination countries, exchange rates, and economic distance, which significantly influence trading volume. Improvement of supporting facilities, protection for domestic industry to obtain quality raw materials, and improvement of technology to improve the quality of seaweed.

Analisis Pendapatan Usahatani Padi Berdasarkan Status Penguasaan Lahan di Kecamatan Grabag Kabupaten Purworejo Ulfa Aula Zimah; Herawati Herawati; Eva Yolynda Aviny
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.78-85

Produksi padi yang dihasilkan di Kecamatan Grabag relatif meningkat dengan luas lahan panen yang turun. Produksi yang tinggi belum tentu menjamin tingginya pendapatan yang diterima petani. Produktivitas padi yang dihasilkan di Kecamatan Grabag belum mencapai produktivitas yang optimal, Sementara berdasarkan status penguasaan lahan petani padi memengaruhi tingkat pendapatan. Tujuan penelitian ini untuk menganalisis seberapa besar pendapatan petani padi di Kecamatan Grabag berdasarkan status penguasaan lahan. Metode analisis yang digunakan yaitu analisis deskriptif, analisis pendapatan usahatani dan R/C rasio dan uji beda ANOVA. Hasil analisis pendapatan usahatani padi menunjukkan bahwa usahatani padi di Kecamatan Grabag dari ketiga jenis kepemilikan lahan menguntungkan secara finansial dan ekonomi. Hal ini menunjukkan pendapatan yang diperoleh petani dapat menutupi seluruh biaya usahatani. Pendapatan paling besar diterima oleh petani dengan lahan milik sendiri. Salah satu faktor komponen biaya yang terbesar adalah penggunaan tenaga kerja (TKLK) sehingga pengurangan jumlah tenaga kerja perlu dipertimbangan dalam usahatani padi di Kabupaten Grabag.

PENGARUH BAURAN PEMASARAN DAN FAKTOR PSIKOGRAFIS DALAM MEMBENTUK PERILAKU PEMBELIAN MAHASISWA TERHADAP PRODUK BUAH POTONG KEMASAN Dinar Putri Nurjahwa; Herawati Herawati
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.68-80

Fruit consumption in Indonesia remains relatively low despite the continued growth of local fruit production. This condition indicates that low fruit consumption is not solely related to limited availability, but is also influenced by changing consumer preferences toward food products. This has encouraged the development of packaged fresh-cut fruit as an alternative way of consuming fruit that offers convenience and practicality, particularly for young consumers in urban areas who tend to prefer food products that are practical and easy to consume. This study aims to analyze the influence of the marketing mix and psychographic factors, including lifestyle and health consciousness, on students’ purchasing decisions regarding packaged fresh-cut fruit in modern retail. Primary data were collected from 170 undergraduate students of the Faculty of Economics and Management, IPB University, who had purchased and consumed packaged fresh-cut fruit from modern retail outlets. The data were analyzed using descriptive analysis, Partial Least Squares–Structural Equation Modeling (PLS-SEM), and Importance Performance Matrix Analysis (IPMA). The results show that students’ purchasing decisions are more strongly influenced by the marketing mix than by psychographic factors. The marketing mix, consisting of product, price, place, and promotion, has a positive effect on purchasing decisions, while lifestyle and health consciousness as psychographic factors have no significant effect. Modern retailers are therefore advised to prioritize affordable pricing, as it is the most important factor considered by student consumers when making purchasing decisions.

Pola Perubahan Harga dan Marjin Pemasaran Bahan Pangan di Masa Pandemi Covid-19 Herawati Herawati; Harianto Harianto
Jurnal Agribisnis Indonesia Vol. 9 No. 2 (2021): Desember 2021 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2021.9.2.188-199

Bahan pangan masih menjadi komoditas strategis bagi pemerintah dan masyarakat Indonesia. Perubahan harga-harga pangan bepengaruh signifikan bagi kesejahteraan penduduk. Pandemi Covid-19 secara nyata memengaruhi aktivitas masyarakat dan sistem agribisnis pangan. Penelitian ini ditujukan untuk menganalisis pola perubahan harga dan marjin pemasaran bahan pangan (beras, bawang merah, bawang putih, cabai merah, cabai rawit, minyak goreng, dan gula) setelah adanya pandemi Covid-19. Penelitian memanfaatkan metode statistik deskriptif melalui penghitungan rata-rata sederhana dan koefisien variasi terhadap data harga-harga bahan pangan harian yang berasal dari Pusat Informasi Harga Pangan Strategis Nasional (PIHPSN). Berdasarkan hasil analisis diketahui bahwa, kecuali bawang merah dan minyak goreng, harga-harga bahan pangan di berbagai tingkatan pasar turun di masa pandemi Covid-19. Namun, risiko harga bahan pangan di berbagai tingkatan pasar meningkat. Pada masa pandemic Covid-19 besaran dan variabilitas marjin pemasaran di sepanjang rantai pemasaran juga meningkat. Kebijakan kelembagaan yang mampu meningkatkan transparansi dan kompetisi pasar tampaknya lebih efektif dalam jangka panjang untuk mengurangi guncangan harga akibat Covid-19 di berbagai tingkat pasar daripada intervensi harga.

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