Article Per Year (5 Year)
p-Index From 2020 - 2025
2.693
P-Index
This Author published in this journals
All Journal Jurnal Tanaman Industri dan Penyegar Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal AGROSAINS dan TEKNOLOGI TRIHAYU: Jurnal Pendidikan Ke-SD-an Buletin Ilmiah Litbang Perdagangan JURNAL AGRIBISAINS Gorontalo Development Review Jurnal Bisnis Tani Journal of Agri Socio Economics and Business MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Ahniasari Rosianawati
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Bisnis Tani

 1 
PREFERENSI KONSUMEN DALAM MENGONSUMSI PRODUK NUGGET OLAHAN AMPAS TAHU DI BOGOR DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN (STUDI KASUS PRODUK NUGGET OKARA) Yuli Sugiarti; Nia Rosiana
Jurnal Bisnis Tani Vol 6, No 1 (2020): Jurnal Bisnis Tani April 2020
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v6i1.3154

Abstract

Okara nugget is a new product that still on introducing stage, therefore it needs adjustments toward consumer preferences in order to fit its marketing target. This research is proposed to describe the characteristics of Okara nugget's Consumers and to know the consumer preferences towards nugget products based on the attribute importance level that considered in the nugget product buying process, in order to increase the marketing. The characteristic of Okara Nugget's consumers is dominated by women who are 18-25 years old and not married yet. The consumers buy the product based on their desire and attain the information from their friends. The consumers prefer nugget from other product brands than the Okara nugget. According to multi-attribute Fishbein analysis, the attribute which has highest importance evaluation score is taste attribute. The other brands of nugget product attain the highest behavior score on the attribute that is appropriate, meanwhile Okara nugget attains the highest score at the price attribute. Taste quality needs to be upgraded before the Okara nugget producer try to do other upgrading steps. The price needs to be consistent in order to maintain the willingness to buy of its consumers.
Integrasi Pasar Vertikal Gula Tebu (sugar cane) di Provinsi Lampung Nia Rosiana
Jurnal Bisnis Tani Vol 2, No 1 (2016): Jurnal Bisnis Tani April 2016
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.21 KB) | DOI: 10.35308/jbt.v2i1.529

Abstract

Provinsi Lampung is the one of centers sugar cane smallholders with productivity levels reached 5.845 tons/ha. In addition, the level of production reached 67 047 tons and a total area of 11 471 ha crop yield (Disbun Lampung, 2014). The price of sugar cane which tends to fluctuate due to changes in supply-demand in domestic and world price of sugar cane. Fluctuations in the world price of sugar cane impact on sugar cane price change the consumer level in Lampung Province. However, such price changes are transmition up to the level of manufacturers. This article examines how quickly such price changes can be responded by each institution marketing through the analysis of the integration of vertical market results showed that the change in consumer prices at the earlier time was not transmitted properly to the hands of the manufacturer ( farmers) at this time. This resulted in farmers who did not accept the change in the price of sugar at consumer level. Farmers tend as recipients price (price taker) and is not affected by the reference market or local markets. Elasticity results show that most agencies respond quickly to changes in consumer prices that distributors and wholesalers.
Co-Authors Addristy Chandra Madani Akso Diana Amzul Rifin Ana Fitrotun Nisa, Ana Fitrotun Anik Dwi Nurmawati Arya Bintama, Febby Budi Artopo Fera Wahyuni Feryanto Feryanto Istiqomah Dunggio Juniar Atmakusuma Muhammad Rizal Amri Nadya Carolina Simorangkir Nizhomi, Bestiana Pandu Ahmad Ihsan Rabbani Rafa Rachmawan Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Riska Ashar Luthfia Erva Rita Nurmalina Sarah Hanifa Silvi Amanda Suharno Suharno Suharno Sujana, Utari Trina Vela Rostwentivaivi Wisnu Ardi Pratama Yanti Nuraini Muflikh Yuli Sugiarti