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All Journal Gorontalo Development Review Journal of Integrated Agribusiness
Suharno Suharno
IPB University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science

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Leading Commodities for Food Subsectors Istiqomah Dunggio; Suharno Suharno; Nia Rosiana
Gorontalo Development Review Volume 6 Nomor 1 April 2023
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.2675

Abstract

Based on constant prices, the agricultural sector's GRDP growth rate trends to decline between 2018 and 2020. Given the various commodities that have been developed in Gorontalo Regency's agricultural sector, particularly in the food sub-sector, it is hoped that there will soon be superior commodities that are well developed and can positively affect the region's economic growth, particularly in the agricultural sector, particularly in the food sub-sector. The goal of this study was to use LQ (Location Quotient) and SSA (Shift Share Analysis)  analysis tools to identify basic and non-basic commodities in the food sub-sector of Gorontalo Regency, identify commodities belonging to progressive growth, and identify the leading commodities in the food sub-sector of Gorontalo Regency. According to the analysis's findings, rice, corn, and soybeans were the three most important fundamental commodities in the Gorontalo Regency's food sub-sector. Corn, rice, and soybeans were among the agricultural products in the Gorontalo Regency that were categorized as having advanced or progressive development. According to the findings of the LQ and SSA analysis summarized, corn, rice, and soybeans are the top three commodities in the Gorontalo Regency
Strategi Pengembangan Bisnis PT Bogor Kopi Indonesia di Kabupaten Bogor, Jawa Barat Doni Sahat Tua Manalu; Veralianta br Sebayang; Suharno Suharno; Widya Hasian Situmeang; Ferdisar Adrian; Ade Astri Muliasari
Journal of Integrated Agribusiness Vol 5 No 1 (2023): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.277 KB) | DOI: 10.33019/jia.v5i1.3889

Abstract

PT Bogor Kopi Indonesia is a company engaged in the field of coffee marketing and coaching for coffee farmers in the Bogor Regency area. Currently, the consumption rate of coffee and its derivative products is increasing, causing the demand for coffee agricultural products to also increase. This encourages the coffee industry for upscaling their strategy to capture these opportunities. The purpose of this research is to find out the exact strategy for PT Bogor Kopi Indonesia to develop their. This study uses the IFE and EFE matrices as identification tools related to the company's internal and external factors, the IE matrix indicate the position of the business strategy, and uses SWOT analysis to determine what strategy the company will run. The results obtained show that PT Bogor Kopi Indonesia is in a hold and maintain position with a weighted average IFE of 2.6 and EFE of 2.7. Based on the results of the study, the strategy used is market development in the form of digital marketing applications as a form of PT Bogor Kopi Indonesia's marketing channel. This application is also a form of company adaptation to the current digitalization era. Through this strategy, it is hoped that the market for the company's products will have a wider reach and be increasingly recognized by the public so that the branding of Bogor Kopi Indonesia will also be increasingly recognized by the public.
Co-Authors Ahniasari Rosianawati Astri Muliasari, Ade Ferdisar Adrian Istiqomah Dunggio Manalu, Doni Sahat Tua Sebayang, Veralianta Br Widya Hasian Situmeang