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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Pengembangan Energi Nuklir Proceeding International Conference on Information Technology and Business Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri InComTech: Jurnal Telekomunikasi dan Komputer Communications in Science and Technology Indonesian Journal of Life Cycle Assessment and Sustainability Aviation Electronics, Information Technology, Telecommunications, Electricals, Controls (AVITEC) Jurnal Penelitian Transportasi Laut Makara Journal of Technology Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Akhmad Hidayatno
Chemical Engineering Department, Faculty Of Engineering, Universitas Indonesia, Depok 16424, Indonesia
Aerospace Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

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Prioritizing Franchise Expansion with AHP: Strategic Evaluation of Special Product Placement in Minimarkets Miranda, Ivanca Earltina; Hidayatno, Akhmad
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33911

Abstract

This study examines the strategic decision-making process involved in expanding franchise minimarkets by pinpointing optimal locations for launching special product offerings. Utilizing the Analytical Hierarchy Process (AHP), the research assesses eight alternative location types to establish priority rankings based on various decision criteria. Data were gathered through structured questionnaires administered to expert respondents, and pairwise comparisons were performed to evaluate the relative importance of both criteria and alternatives. The analysis identifies rest areas on toll roads as the most advantageous locations for expansion, followed by vertical residential complexes and office buildings. Among the criteria, potential customer volume and daily traffic flow proved to be the most influential factors in the decision-making process. Consistency ratio analysis verified the reliability of the AHP model. These findings offer actionable insights for franchise operators, highlighting the importance of targeting high-traffic locations to improve sales performance and operational efficiency. The study concludes that prioritizing rest area locations can significantly facilitate strategic growth and the effective placement of special products within existing minimarkets.
Co-Authors Achmad Yusaq Faiz Fadin ADE SUPRIATNA Andri D. Setiawan Armand Omar Moeis Arry Rahmawan Destyanto Aziiz Sutrisno, Aziiz Bahy Helmi Hartoyo Putra Boy Nurtjahyo Carissa Carissa Carissa Carissa, Carissa Darajat, Moch Yandra Diena Novitasari Erlinda Muslim Gede Arya Satya Dharma, Gede Arya Satya Guo, Sonny Irvanu Rahman, Irvanu Isti Surjandari K Komarudin, K Komarudin Komarudin Komarudin Komarudin Komarudin Komarudin Komarudin Komarudin Lindi Anggraini Lindi Anggraini, Lindi Luh Putu Ratna Sundari Miranda, Ivanca Earltina Muizzullah, Risma Fattahatin Nandyka Yogamaya Nur Faqih Wirawan Nuryanti Nuryanti Prasetya, Rizki Akbar Ramadhianto Agung Wibowo, Ramadhianto Agung Ricki Muliadi, Ricki Sabam Johannes Shara Marcheline Sonny Guo Suparman Suparman Teuku Yuri M. Zagloel Teuku Yuri Zagloel Teuku Zagloel Teuku Zagloel, Teuku Widodo Purwanto Widodo Purwanto Widodo Wahyu Purwanto Wulan Maulidiah, Wulan Zulkarnain Zulkarnain