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All Journal MABIS JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Jurnal Informatika Ekonomi Bisnis Management and Sustainable Development Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Amkop Management Accounting Review (AMAR) Jurnal Informatika Ekonomi Bisnis Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pengabdian Masyarakat Mentari
Lauw Sun Hiong
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Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Design Kualitas Electronic Word of Mouth terhadap Kinerja Pemasaran Melalui Brand Image Selvi, Maria Jenia; Hiong, Lauw Sun
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1270

Abstract

The ease of access to capital for MSMEs has led to their continued growth. It is known that food and beverage businesses in Pontianak are very diverse, and entrepreneurs can strive to build a positive image, for example by developing the appeal of their products, starting from unique packaging, guaranteed product quality, and marketing methods, both digitally and non-digitally. A good image plays an important role and can encourage existing customers to provide positive reviews. A strategy that entrepreneurs can implement in marketing is to utilize electronic word of mouth, with this information about products conveyed through a good brand image by customers will ultimately increase sales and profits. The study used a quantitative method and a causal approach, namely examining the cause-and-effect relationship between the variables EWOM (x), brand image (z) and marketing performance (y). Data were collected through a questionnaire based on a numeric rating scale, namely a value of 1 to 10. The research population was MSMEs in the food and beverage sector in Pontianak. The sample determined was 147 respondents with a purposive sampling technique, and the data were analyzed using analysis of moment structures (AMOS). The results of the study indicate that electronic word of mouth (EWOM) influences brand image, marketing performance, brand image, and marketing performance through brand image.
Pembaharuan Isu Perpajakan pada Mahasiswa Universitas Widya Dharma Pontianak Lauw Sun Hiong; Hengky Leon; Dedi Haryadi; Ricky Ricky
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2469

Abstract

Maintain economic stability and meet the needs of the community, tax revenue is one of the vital sources of revenue for the government. However, major challenges often arise in ensuring that all taxpayers meet their tax obligations correctly. Tax is a compulsory contribution to the state that must be paid by an individual or entity, which is coercive in accordance with the provisions of the law, without getting direct compensation, used in order to meet the needs of the state in order to achieve maximum welfare of the people. Payment of taxes to the state is mandatory for taxpayers, both individuals and entities. Tax payment is a form of community cooperation in national financing and development, which aims primarily to improve the welfare and prosperity of the entire community. The target of this community service activity is Widya Dharma University Pontianak students who have registered. This activity is held based on needs and increases students' knowledge and abilities by providing socialization. After the socialization was delivered, students understood and realized the importance of accurate and responsible reporting as taxpayers. Follow-up efforts include re-examination of annual tax returns, awareness raising, conducting further consultation processes, participation in voluntary disclosures and reminders and further counseling.
The Effect of Service Quality, Product Attractiveness, and Customer Experience on Repurchase Intention Julianti, J; Hiong, Lauw Sun; Graceallah, Georgerius
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Service Quality Product Attractiveness and Customer Experience on Repurchase Intention at Toss Cafe in Pontianak. This study uses a form of causal associative research with data collection techniques in the form of questionnaire distribution. The sampling technique used the quota sampling method with a sample size of 170 respondents. The data analysis technique used is the Stastical Package for Social Science (SPSS) version 23 analysis tool. Variable data testing in this study was carried out through validity test and reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test and hypothesis testing in the form of F test and t test. the results obtained in this study are that there is a positive and significant influence between Service Quality (X1), Product Attractiveness (X2), and Customer Experience (X3) on Repurchase Intention (Y) at Toss Cafe in Pontianak.
Pembekalan Promotional Kit Pada Digital Marketing Menggunakan Aplikasi Canva: Praktik Pengabdian Pada Café Oscar Pontianak Ellin, Veronica; Hiong, Lauw Sun; Graceallah, Georgerius
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 5 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i4.185

Abstract

Transformasi digital menuntut UMKM kuliner mengoptimalkan pemasaran digital, namun keterbatasan pemahaman, keterampilan desain grafis, dan ketiadaan promotional kit profesional menjadi kendala utama. Pengabdian masyarakat ini bertujuan menganalisis pemahaman awal pelaku usaha tentang digital marketing, melaksanakan pelatihan aplikasi Canva untuk pembuatan promotional kit, dan mengevaluasi dampaknya terhadap kemampuan mandiri pelaku usaha Café Oscar Pontianak. Metode Participatory Action Research diterapkan melalui empat tahap: analisis kebutuhan, perancangan program, pelaksanaan pelatihan 150 menit pada 26 Juli 2025, dan evaluasi pasca-pelatihan dengan pendekatan hands-on learning. Hasil menunjukkan peningkatan signifikan dalam tiga aspek: pemahaman konseptual perbedaan pemasaran konvensional-digital, penguasaan keterampilan teknis Canva untuk membuat logo, poster, dan brosur, serta kemampuan implementasi praktis menghasilkan poster promosi berkualitas profesional. Pelatihan berhasil meningkatkan kepercayaan diri dan komitmen pelaku usaha dalam merancang materi promosi mandiri berkelanjutan, sehingga direkomendasikan replikasi model pelatihan ini untuk pemberdayaan UMKM lainnya guna meningkatkan daya saing di era digital.
The Influence of Entrepreneurial Orientation and Brand Trust on Marketing Performance with Value Creation as a Mediating Variable in Creative SMEs in Bengkayang City Cinda, Julianti; Hiong, Lauw Sun; Siam, Stivenes Tjin
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2883

Abstract

This study aims to determine and understand how entrepreneurial orientation, brand trust, and value creation can influence marketing performance in Creative SMEs in Bengkayang City. This study uses a quantitative research method with a questionnaire as the data collection method, where the sample used in this research consists of 120 MSME owners/managers. The sampling technique in this study employs a stratified random sampling method. Data analysis was conducted using the SEM (Structural Equation Modeling) technique with AMOS version 26.0. The research results show that entrepreneurial orientation does not have a positive influence on the marketing performance of Creative MSMEs in Bengkayang City, followed by brand trust which has a positive influence on marketing performance, then entrepreneurial orientation and brand trust have a positive influence on value creation, and the final hypothesis is that value creation does not have a positive influence on marketing performance.
INOVASI PRODUK MEMEDIASI BRAND IMAGE DAN ORIENTASI PELANGGAN TERHADAP KINERJA PEMASARAN UMKM KOTA PONTIANAK Ariesta, Ryan; Hiong, Lauw Sun
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6578

Abstract

Pengaruh brand image dan orientasi pelanggan terhadap kinerja pemasaran pada UMKM kafe dan resto kota Pontianak melalui inovasi produk. Penelitian ini didasari oleh fenomena peningkatan persaingan di bidang usaha kuliner yang memaksa pelaku UMKM tidak hanya bergantung pada citra merek, tetapi mampu berinovasi pada produk serta memperhatikan kebutuhan pelanggan. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode survei melalui kuesioner yang diberikan kepada 143 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling, sedangkan untuk proses analisis data digunakan dengan bantuan software Amos versi 23. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap kinerja pemasaran serta inovasi produk. Selain itu, orientasi pelanggan juga berpengaruh signifikan terhadap inovasi produk. Inovasi produk memiliki peran penting dalam meningkatkan kinerja pemasaran dan berfungsi sebagai variabel mediasi yang memperkuat hubungan antara brand image dan orientasi pelanggan terhadap kinerja pemasaran. Uji Sobel mengonfirmasi bahwa inovasi produk secara signifikan memediasi pengaruh dari citra merek dan orientasi pelanggan terhadap kinerja pemasaran. Dengan demikian, penelitian ini menegaskan bahwa kombinasi dari brand image yang kuat, orientasi pelanggan yang tinggi, serta konsistensi dalam melakukan inovasi produk mampu meningkatkan performa pemasaran UMKM kafe dan resto secara berkelanjutan.
Co-Authors Andreas Ariesta, Ryan Cinda, Julianti Dedi Haryadi Dewi Santika Ellin, Veronica Febriana Louw Graceallah, Georgerius Hengky Leon Joecelyn, Monica Julianti, J Nopiani Indah Novi, Nerika Ricky Ricky Rolland, Michael Fernanda Selvi, Maria Jenia Siam, Stivenes Tjin