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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK
Megawati, Imelda
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Jurnal Computech

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EXPLORING PRODUCT QUALITY ON AUTOMOTIVE CUSTOMER PERCEPTION Dudung Juhana; Irena Larashati; Imelda Megawati
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.262 KB) | DOI: 10.55281/jcb.v15i1.241

Abstract

Departing from the phenomenon of a decline in product sales indicated by customer complaints regarding product quality, the researchers conducted a study to determine what factors shape the quality of automotive products seen from customers' perceptions who have made product purchases. The survey approach carries to answer research questions. Respondents are customers who have made a purchase, while the number of respondents is 104 people. Researchers use factor analysis techniques to determine the factors that shape product quality. The study results indicate that three factors make up the reputation, variety, and prospects. Keywords: Product Quality, Customer Satisfaction.
Co-Authors Arsylia Khoirunnisa Azzahra Dewi Puspita Sari Dudung Juhana Dwiyanisa, Ashila Endri Adi Wibowo Endri Adi Wibowo Febtryanti Yanelka Hamdan An Naisaburi Heryanto, Imam Imam Heriyanto Imam Heryanto Larashati, Irena Merry Pramashela Nadya Dwi Andini Resawati, Retno Sholihah, Sana Yudi Pratama Yudi Pratama