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All Journal JEE (Jurnal Edukasi Ekobis) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EDULEAD: Journal of Christian Education and Leadership Prosiding Konferensi Nasional PKM-CSR Jurnal Kesehatan komunitas Indonesia Journal of Creative Student Research
Meilani Meilani
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Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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Digital Marketing Development Strategy in Non-Profit Organizations (Study at SOS Children’s Villages Indonesia) Sumanda Purba Tondang; Yohana Yohana; Meilani Meilani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7345

Abstract

Digital marketing strategies have become the main focus in increasing a company's sales, especially after the pandemic that hit, causing all strategies to be forced to maximize digital technology and online communication channels, and non-profit organizations are no exception. This research identifies various digital marketing strategy developments carried out by SOS Children's Villages Indonesia, especially to get long-term support from the public. The research was conducted using a qualitative approach with two methods namely interviews and observation. The resource persons are employees who have worked at SOS Children's Villages for more than two years and also have positions at the managerial level and are experts in their fields. The results obtained from this study found that communication patterns that focus on the impact of social programs that have been carried out by the organization so far will be one of the factors to increase the credibility of SOS Children's Villages thereby causing an increase in public support. Recommendations that can be given to organizational management are to be consistent in new innovations in the use of technology, as well as merging offline activities in parallel with communication messages carried out through online channel.
Co-Authors Alum Simbolon Alviyah, Erlin Nisa Aprilia, Sri Nanda Christina NM. Tobing Dita Eka Mardiani Martina Novalina Muhammad Fawwaz Mulyani, Heni Nurdin Nurdin Rama Wijaya Abdul Rozak Ricky Banke Rolib Sitorus Salma Adriyani Putri Saptaji Siti Saadah Mardiah Sryani Ginting Sumanda Purba Tondang Tedi Rusman yohana yohana