Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Channel : Jurnal Komunikasi MIX : Jurnal Ilmiah Manajemen Communicatus: Jurnal Ilmu Komunikasi
Nalal Muna
Politeknik APP Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Identitas Sosial dan Hedonisme di Laman Pribadi Selebgram Natasya Intan Permatasari; Mutia Rahmi Pratiwi; Nalal Muna
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.16084

Abstract

Social media users tend to be "the center of attention". One of the social media that is widely used in Indonesia is Instagram and people who are popular on Instagram are called celebrities. Karin, through her Instagram account @awkarin, is one of the celebrities who appeared in 2018 with a controversial and hedonistic lifestyle. This research is qualitative research using the virtual ethnography method. The research object analyzed was the upload on the @awkarin page during 2019 which contained elements of hedonism. The theory used is the theory of identity presented by Tajfel and the theory of hedonism. The results showed that Karin through the @awkarin Instagram account has formed a virtual social identity by displaying personal orientation, individual values, and self-expression. The form of hedonism that refers to Awkarin on Instagram includes three things, namely: Activities, Interests, and Opinions. Hedonistic activities are shown by hangout, owning luxury items, and going with friends or partners to a cafe or fancy place. Karin's interest is shown by the items used and gathered in a special place for the middle and upper social classes. Karin's opinion is shown with comments to netizens who are pro and contra.
CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Nalal Muna; Mutia Rahmi Pratiwi; Amida Yusriana
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.010

Abstract

Tujuan penelitian ini adalah untuk membangun model loyalitas konsumen pada produk halal khususnya kosmetik. Berdasarkan source credibility theory, penelitian ini menguji pengaruh langsung dan tidak langsung kredibilitas merek dalam memediasi pengaruh celebrity endorsement dan citra produk halal terhadap loyalitas konsumen. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online dan offline. Purposive sampling digunakan dalam memilih responden. Penelitian ini dilakukan di wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Secara keseluruhan, 156 responden berpartisipasi sebagai sampel dalam penelitian ini. Data diolah dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa penggunaan selebriti tidak memiliki pengaruh yang signifikan baik secara langsung maupun tidak langsung terhadap loyalitas konsumen. Sedangkan Citra Produk Halal tidak berpengaruh secara langsung terhadap loyalitas merek. Namun, Citra Produk Halal menunjukkan pengaruh yang signifikan melalui kredibilitas merek.
Analisis Framing Pemberitaan Generasi Milenial dan Pemerintah Terkait Covid-19 di Media Online Kheyene Molekandella Boer; Mutia Rahmi Pratiwi; Nalal Muna
Communicatus: Jurnal Ilmu komunikasi Vol 4, No 1 (2020): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v4i1.8277

Abstract

This study aims to identify the coverage of the Covid-19 Task Force in the three online editions of March 20-23, 2020. The four stages of Framing Entmant include: Define Problem, Diagnose Cause, Make moral judgment, and Treatment recommendations. This research uses Robert N. Entman's framing analysis method with a qualitative approach. The results showed that Define Problem in reporting related to government policy in cooperating with influencers was considered not the right choice, the diagnosis cause was shown in the form of indifference to millennials in response to the Covid-19 pandemic, Make a moral judgment in the form of an assertion that influencers were not paid in this program as a form of their contribution to the country, and the treatment recommendations offered are that the government equip influencers with a strong understanding of COVID-19 before becoming a mediator in delivering messages to millennials. Online media is a public space that is considered important as a reference in increasing general information literacy so that the news is expected to be objective and educational.Penelitian ini bertujuan untuk mengidentifikasi pemberitaan mengenai Gugus Tugas penanganan Covid-19 di ketiga media online edisi 20-23 Maret 2020. Empat tahap Framing Entmant mencakup: Define Problem, Diagnose Cause, Make moral judgment dan Treatment recommendation. Penelitian ini menggunakan metode analisis framing Robert N. Entman dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Define Problem dalam pemberitaan berkaitan dengan kebijakan pemerintah dalam menggandeng para influencer dinilai bukan pilihan yang tepat, Diagnose cause ditunjukkan dalam bentuk sikap acuh para generasi milenial dalam menanggapi pandemi Covid-19, Make moral judgment dalam bentuk penegasan bahwa para influencer tidak dibayar dalam program ini sebagai bentuk kontribusi mereka kepada negara, dan treatment recommendation yang ditawarkan adalah pemerintah membekali influencer pemahaman yang kuat terkait covid-19 sebelum menjadi mediator penyampai pesan bagi milenial. Media online merupakan ruang publik yang dianggap penting sebagai rujukan dalam meningkatkan literasi informasi masyarakat, sehingga pemberitaannya diharapkan bisa objektif dan mendidik.
Co-Authors Amida Yusriana Kheyene Molekandella Boer Mutia Rahmi Pratiwi Natasya Intan Permatasari