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All Journal Channel : Jurnal Komunikasi MIX : Jurnal Ilmiah Manajemen Komuniti : Jurnal Komunikasi dan Teknologi Informasi Communicatus: Jurnal Ilmu Komunikasi MATAPPA: Jurnal Pengabdian Kepada Masyarakat Expose: Jurnal Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Audience Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Abdimasku : Jurnal Pengabdian Masyarakat Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Komunikasi Korporasi dan Media (JASIMA) Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Iqtida: Journal of Da'wah and Communication
Mutia Rahmi Pratiwi
Universitas Dian Nuswantoro
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Identitas Sosial dan Hedonisme di Laman Pribadi Selebgram Natasya Intan Permatasari; Mutia Rahmi Pratiwi; Nalal Muna
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.16084

Abstract

Social media users tend to be "the center of attention". One of the social media that is widely used in Indonesia is Instagram and people who are popular on Instagram are called celebrities. Karin, through her Instagram account @awkarin, is one of the celebrities who appeared in 2018 with a controversial and hedonistic lifestyle. This research is qualitative research using the virtual ethnography method. The research object analyzed was the upload on the @awkarin page during 2019 which contained elements of hedonism. The theory used is the theory of identity presented by Tajfel and the theory of hedonism. The results showed that Karin through the @awkarin Instagram account has formed a virtual social identity by displaying personal orientation, individual values, and self-expression. The form of hedonism that refers to Awkarin on Instagram includes three things, namely: Activities, Interests, and Opinions. Hedonistic activities are shown by hangout, owning luxury items, and going with friends or partners to a cafe or fancy place. Karin's interest is shown by the items used and gathered in a special place for the middle and upper social classes. Karin's opinion is shown with comments to netizens who are pro and contra.
CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Nalal Muna; Mutia Rahmi Pratiwi; Amida Yusriana
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.010

Abstract

Tujuan penelitian ini adalah untuk membangun model loyalitas konsumen pada produk halal khususnya kosmetik. Berdasarkan source credibility theory, penelitian ini menguji pengaruh langsung dan tidak langsung kredibilitas merek dalam memediasi pengaruh celebrity endorsement dan citra produk halal terhadap loyalitas konsumen. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online dan offline. Purposive sampling digunakan dalam memilih responden. Penelitian ini dilakukan di wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Secara keseluruhan, 156 responden berpartisipasi sebagai sampel dalam penelitian ini. Data diolah dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa penggunaan selebriti tidak memiliki pengaruh yang signifikan baik secara langsung maupun tidak langsung terhadap loyalitas konsumen. Sedangkan Citra Produk Halal tidak berpengaruh secara langsung terhadap loyalitas merek. Namun, Citra Produk Halal menunjukkan pengaruh yang signifikan melalui kredibilitas merek.
Self Presentation 4.0: Strategi Personal Branding di Ruang Virtual Mutia Rahmi Pratiwi
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.9158

Abstract

Youtube is one of the popular social media for the younger generation. The results of research conducted by the Indonesian Economic Forum in 2018, Youtube is called the number one most active social media platform with a percentage of 43%. Youtube content presents music, videos, games, vlog content. This research explains the personal branding strategy through YouTube. From the beginning of its appearance until 2019, KIFLYF TV became a Youtube channel which has 1.5 million subscribers. The research method used is the Ethnographic Content analysis method, namely text analysis and interviews with KIFLYF TV members. The results showed that KIFLYF TV utilizes YouTube as a personal branding through self-presentation strategies, namely ingratiation, self-promotion, exemplification, supplementation. The specificity of content owned by KIFLYFTV begins with the use of tagline, the main characteristic of the concept is friendship and social media optimization that is owned by involving other YouTubers.
Analisis Framing Pemberitaan Generasi Milenial dan Pemerintah Terkait Covid-19 di Media Online Kheyene Molekandella Boer; Mutia Rahmi Pratiwi; Nalal Muna
Communicatus: Jurnal Ilmu komunikasi Vol 4, No 1 (2020): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v4i1.8277

Abstract

This study aims to identify the coverage of the Covid-19 Task Force in the three online editions of March 20-23, 2020. The four stages of Framing Entmant include: Define Problem, Diagnose Cause, Make moral judgment, and Treatment recommendations. This research uses Robert N. Entman's framing analysis method with a qualitative approach. The results showed that Define Problem in reporting related to government policy in cooperating with influencers was considered not the right choice, the diagnosis cause was shown in the form of indifference to millennials in response to the Covid-19 pandemic, Make a moral judgment in the form of an assertion that influencers were not paid in this program as a form of their contribution to the country, and the treatment recommendations offered are that the government equip influencers with a strong understanding of COVID-19 before becoming a mediator in delivering messages to millennials. Online media is a public space that is considered important as a reference in increasing general information literacy so that the news is expected to be objective and educational.Penelitian ini bertujuan untuk mengidentifikasi pemberitaan mengenai Gugus Tugas penanganan Covid-19 di ketiga media online edisi 20-23 Maret 2020. Empat tahap Framing Entmant mencakup: Define Problem, Diagnose Cause, Make moral judgment dan Treatment recommendation. Penelitian ini menggunakan metode analisis framing Robert N. Entman dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Define Problem dalam pemberitaan berkaitan dengan kebijakan pemerintah dalam menggandeng para influencer dinilai bukan pilihan yang tepat, Diagnose cause ditunjukkan dalam bentuk sikap acuh para generasi milenial dalam menanggapi pandemi Covid-19, Make moral judgment dalam bentuk penegasan bahwa para influencer tidak dibayar dalam program ini sebagai bentuk kontribusi mereka kepada negara, dan treatment recommendation yang ditawarkan adalah pemerintah membekali influencer pemahaman yang kuat terkait covid-19 sebelum menjadi mediator penyampai pesan bagi milenial. Media online merupakan ruang publik yang dianggap penting sebagai rujukan dalam meningkatkan literasi informasi masyarakat, sehingga pemberitaannya diharapkan bisa objektif dan mendidik.
AGENDA MEDIA DALAM PEMBERITAAN TOP UP UANG ELEKTRONIK DI MEDIA ONLINE KOMPAS.COM Dyah Ayu; Mutia Rahmi Pratiwi
Widya Komunika Vol 9 No 1 (2019): WIDYA KOMUNIKA - JURNAL KOMUNIKASI DAN PENDIDIKAN
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10.393 KB) | DOI: 10.20884/1.wk.2019.9.1.1675

Abstract

Tekhnologi terus berkembang seiring dengan kebutuhan manusia yang semakin beragam.Berbagai proses konvensional kini bergeser menjadi lebih modern dengan berbasis pada teknologi.Hal ini berlaku pada penetapan kebijakan e-money di tahun 2017 sebagai wujud implementasiGerakan Nasional Non Tunai (Cashless society) sejak tahun 2014. Data menunjukan bahwa padaAgustus 2017, jumlah uang elektronik yang beredar di masyarakat meningkat sekitar lebih dari 20juta dibandingkan tahun 2016. Keberhasilan ini tidak lepas dari penggunaan e toll di seluruhIndonesia. Namun muncul kebijakan baru terkait biaya tambahan untuk isi ulang saldo atau top-upuang elektronik sesuai PADG yang dikeluarkan oleh Bank Indonesia.Kebijakan ini menimbulkanpolemik yang menjadi objek pemberitaan di Kompas.com pada tahun 2017 lalu. Penelitian inimerupakan penelitian kualitatif dengan pendekatan analisis framing Pan dan Kosicki. Hasilpenelitian menunjukan bahwa Kompas.com berada di pihak yang tidak setuju dengan kebijakanBank Indonesia terkait beban biaya tambahan untuk top-up uang elektronik bagi penggunanya. Halini ditunjukan Kompas.com dengan pemberian porsi berita yang lebih tinggi kepada pihak yangtidak setuju (melalui pernyataan narasumber), pemilihan kaya yang berkonotasi negative,penyajian kata tertentu yang diulang-ulang, dicetak tebal serta diberi warna yang berbeda untukmenunjukan keberpihakan.
Pengalaman Orang Tua Dalam Proses Pendampingan Pembelajaran Daring di Masa Pandemi Ibnu Mutaqin; Mutia Rahmi Pratiwi
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 2 No. 1 (2021)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.563 KB) | DOI: 10.30872/jasima.v2i1.25

Abstract

Distance learning (PJJ) or online learning is becoming a new story in the life of parenting at home. The problem in the domestic realm regarding the role of parents is interesting to study based on the diversity of experiences of parents as a substitute for teachers at home. This study aims to describe the experiences of parents in implementing parenting during the online learning process during a pandemic. This type of research is qualitative with the phenomenological method. The number of informants was four mothers who have children in elementary school. The results showed that the communication patterns used by parents were democratic and autorative. Informants stated that children felt more comfortable going through the online learning process when parents applied open and two-way communication. All informants also performed their role as substitutes for teachers at home, facilitators, motivators and directors during the online learning process.
Pendampingan Desain Media Promosi Sekolah melalui Pendekatan Komunikasi Partisipatif Mutia Rahmi Pratiwi; Mukaromah Mukaromah; Dzuha Hening Yanuarsari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2022): Mei 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i2.455

Abstract

The process of forming a brand image to the public takes time. The process of increasing brand awareness can be done by optimizing school promotion media. MI Baiturahhim Semarang is a service partner who needs assistance in the process of optimizing the design and types of promotional media by considering the limitations of the partners. Twibbon can be one of the alternative promotional media that can be used in an easy way and through sharing media such as whatsapp status. Assistance is carried out using participatory communication methods with the initial stages of heteroglasia, dialogic communication, polyphony and the application of the carnival side. Observing the needs of partners in the early stages shows the heteroglasia side of the participants, namely the diversity of teacher origins and knowledge related to media and promotional design. Then in its implementation there is a dialogical communication with both the principal and the teacher. In the implementation stage, knowledge information about media and design is provided, providing hands-on practice with participants related to design and twibbon media so that they are included in the polyphony stage or understanding regarding the given topic. A serious but relaxed mentoring situation in delivering mentoring materials is a form of carnival stage in participatory communication. The results obtained, partners feel the benefits of knowledge about the use of various promotional media, recognize twibbon as a promotional media and design with photoshop software to be uploaded to twibbon media and distributed to whatsapp status.
Pengelolaan Desain Dan Pesan Persuasif Pada Media Promosi Sekolah Mukaromah Mukaromah; Dzuha Hening Yanuarsari; Mutia Rahmi Pratiwi
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 4 Nomor 2 Tahun 2021
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v4i1.1066

Abstract

Management of promotional media is important for schools to attract the attention of stakeholders. Problems that arise in media management are limited competent resources and limited funds owned by the school. MI Baiturahim and MI Al Hikmah Semarang City are two schools in Semarang City that are still limited in managing promotional media. This community service activity was carried out for two days to meet the needs of school partners related to training in understanding persuasive communication and practical design tools for teachers as managers of school promotion media. The method of implementing activities is through FGD (Forum Group Discussion) which takes place before until the end of the activity, the delivery of theoretical material related to persuasive communication and classification of promotional media, and the practice of using Photoshop design tools. The results of the evaluation of the activities were an increase in the understanding of training participants related to conceptual communication, classification of promotional media and increasing teacher competence in applying design software in the form of Photoshop.
Acara ‘Let Me In’: Cara Baru Mempromosikan Bisnis Tabu Amida Yusriana; Mutia Rahmi Pratiwi; Mukaromah Mukaromah
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 20 No 1 (2016): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1314.569 KB) | DOI: 10.46426/jp2kp.v20i1.39

Abstract

Plastic Surgery is a new huge phenomena in the cosmetics business world nowadays. There are many new ways to fix the appearance of a human. Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty are the most demanded process among the plastic surgery consumers. Even though more and more world celebrity did the plastic surgery, but it hasn’t changed most of people’s opinion about this whole process. They still consider it as taboo. South Korea is the best country when it comes to plastic surgery technology. To boost the selling of this taboo business, South Korea has made one step ahead in promotion by creating a show named ‘Let Me In’. It has been airing since 2012. Let Me In chooses patients who have health issues. The aim of this research is to depict how is ‘The Let Me In’ show frames plastic surgery business. The analyzes are performed by constructivism paradigm and Framing Analysis method. This research shows that ‘Let Me In’ add a new atribute for plastic surgery as product, put it as primary need of human beings and add emotional story in each episodes. Keywords: Let Me In, Plastic Surgery, South Korea, Taboo Business ABSTRAK Saat ini bedah plastik menjadi fenomena besar dalam dunia bisnis kosmetik. Ada banyak cara yang dapat digunakan seseorang untuk dapat memperbaiki penampilan. Salah satunya dengan melakukan bedah plastik. Di antara banyak macam bedah plastik, beberapa di antaranya adalah Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty. Meskipun semakin banyak selebriti dunia yang melakukan proses ini, namun tidak cukup mengubah opini masyarakat akan fenomena bedah plastik sebagai hal tabu. Korea Selatan sebagai negara yang memiliki teknologi bedah plastik terdepan berusaha menjual bisnis tabu ini dengan membuat langkah baru dengan membuat acara tv berjudul ‘Let Me In’ dan telah ditayangkan sejak tahun 2012. Proses dari ‘Let Me In’ adalah dengan memilih calon pasien yang memiliki masalah kesehatan akan tubuh tertentu. Tujuan dalam penelitian ini adalah mengetahui bagaimana bedah plastik dibingkai dalam acara ‘Let Me In’. Analisa dilakukan dengan menggunakan paradigma konstruktivisme dan metode analisis framing. Hasil penelitian menunjukan bahwa acara ini berhasil mempromosikan bedah plastik dengan menambahkan atribut kesedihan, mengubah operasi plastik sebagai kebutuhan primer dan membangun emosi penontonnya. Kata Kunci: Let Me In, Bedah plastik, Korea Selatan, Bisnis Tabu
PENDEKATAN KOMUNIKASI PADA KOMUNITAS DALAM PENDAMPINGAN ANAK BERKEBUTUHAN KHUSUS Septo Nurohman; Mutia Rahmi Pratiwi
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol 14 No 02 (2020): Volume 14 No 02 Juli-Desember 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v14i02.1489

Abstract

Every child has the right to obtain proper education from formal and non-formal education, including children with special needs. One of the education that is taken through non-formal ways is learning in learning houses or community-based education for children with special needs. Roemah Nanas Semarang is a community that focuses on the advancement of education for children with special needs by developing children's skills and deepening general knowledge to live in the community. This study aims to describe the interpersonal communication approach carried out by teachers in the process of mentoring children with special needs. The method used is descriptive qualitative. The results showed that in the process of mentoring children with special needs, the teachers used a verbal and visual interpersonal communication skills approach. The obstacle faced during the learning process is the diversity of children with special needs in terms of potential and limitations so that a different approach is needed. The result, when a different communication approach is used, the child feels comfortable during the learning process and feels close to the teacher. In further research, it is hoped that it can examine the interaction process in teaching children with special needs and the long-term impact obtained by students in collaboration with the learning process at home and formal schools.
Co-Authors Adra Absyar Akira Aulia Witri Amida Yusriana Amida Yusriana Choirul Ulil Albab Diah Lestari R Dyah Ayu Dzuha Hening Y. Dzuha Hening Yanuarsari, Dzuha Hening Egia Rosi Subhiyakto Fibriyani Nuraliya Gavrilla Syahriani Putri Hanif Pandu Suhito Heni Indrayani Ibnu Mutaqin Kheyene Molekandella Boer MUKAROMAH MUKAROMAH naiza rosalia Nalal Muna Natasya Intan Permatasari Septo Nurohman Soib Tiara Swita Amalia Swita Amallia Hapsari Tamara Adyriswati Tiara Wahyuningrum