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All Journal MediaTor: Jurnal Komunikasi MIX : Jurnal Ilmiah Manajemen INJECT (Interdisciplinary Journal of Communication) Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience al-Balagh : Jurnal Dakwah dan Komunikasi
Amida Yusriana
Universitas Diponegoro Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Nalal Muna; Mutia Rahmi Pratiwi; Amida Yusriana
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.010

Abstract

Tujuan penelitian ini adalah untuk membangun model loyalitas konsumen pada produk halal khususnya kosmetik. Berdasarkan source credibility theory, penelitian ini menguji pengaruh langsung dan tidak langsung kredibilitas merek dalam memediasi pengaruh celebrity endorsement dan citra produk halal terhadap loyalitas konsumen. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online dan offline. Purposive sampling digunakan dalam memilih responden. Penelitian ini dilakukan di wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). Secara keseluruhan, 156 responden berpartisipasi sebagai sampel dalam penelitian ini. Data diolah dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa penggunaan selebriti tidak memiliki pengaruh yang signifikan baik secara langsung maupun tidak langsung terhadap loyalitas konsumen. Sedangkan Citra Produk Halal tidak berpengaruh secara langsung terhadap loyalitas merek. Namun, Citra Produk Halal menunjukkan pengaruh yang signifikan melalui kredibilitas merek.
The Identification of Persuasive Educational Message About Covid-19 Issue in New Media Mutia Rahmi Pratiwi; Kheyene Molekandella Boer; Teddy Dyatmika; Amida Yusriana
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.7663

Abstract

Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok.  This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.
The website content as positioning strategy of the university in indonesia Amida Yusriana; Mutia Rahmi Pratiwi; Lisa Mardiana
INJECT (Interdisciplinary Journal of Communication) Vol 5, No 2 (2020)
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v5i2.163-180

Abstract

University of Indonesia is granted as the number one campus based on the Webometrics rank. It cannot be separated from the way University of Indonesia in building a strategic content for its website thus can fulfill the four points score indexes of webometrics such as Presence, Impact, Openness, and Excellence. Never theless the way the website serves the menu and information can build the right point of the scores. At the same time, Dian Nuswantoro University is granted as the 31st rank for the Webometrics index. Hence, by analyzing the website content of University of Indonesia, later it can be a guideline for Dian Nuswantoro University in developing a better content. This research uses the Positioning Strategy Theory. This is a descriptive quantitative research with a content analysis method. The results shows that the University of Indonesia uses the functional concept positioning strategy as its website content strategy.
UNDERSTANDING THE ONLINE MOVEMENT FOR #HARIPRABANGSANASIONAL Amida Yusriana; Nurul Hasfi; Sunarto Sunarto; Luz Rimban
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 7, No 1 (2021): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v7i1.2232

Abstract

Hari Prabangsa Nasional with hashtag (#) symbol had took over twitter during early February 2019. This trending topic was popularized by AJI Indonesia to protest against the government’s policy that has the possibility of threatening the press freedom. Prabangsa is the name of a journalist that was murdered by I Nyoman Susrama. This movement arised because of the policy to grant remission to the murderer. Hari Prabangsa Nasional or shortened as HPN has the similar abbreviation to Hari Pers Nasional (HPN). The aim of this research is to understand how Twitter as social media is employed as the new form of the press freedom protest. This research will be analyzed by The Logic of Connective Action Theory by Bennett and Segerberg . The Logic of Connective Action Theory argues for a more expansive path to concerted actions through the selfmotivated sharing of personalized content on social media. This research uses the Critical Discourse Analysis Method. This method will analyze the phenomenon from three different levels, such as the producer of social movement, the twitter text and the consumer of the social movement. The merit of this research is to add depiction that social media is effective way for conducting a social movement. The finding shows that to employ the Twitter for such movement, offline and online combination are still needed.
PESAN SUBLIMINAL MENGANDUNG UNSUR SEKSUAL DALAM FILM DISNEY COCO Amida Yusriana; Antika Nurinsa
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 3, No 1 (2020): FEBRUARI 2020
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v3i1.3704

Abstract

AbstrakSebuah film akan dianggap layak tonton setelah melalui proses sensor dan penyaringan.  Pada tahun 2017, Disney meluncurkan  sebuah film berkategori anak-anak berjudul  Coco. Film ini cukup sukses di pasaran dan memperoleh review  yang  baik.  Idealnya,  Coco  adalah  sebuah  film  kategori  semua  umur yang di dalamnya tidak mengandung unsur pelanggaran kategori, namun kenyataannya ditemukan unsur pelanggaran pornografi untuk kategori usia dengan menggunakan metode pesan subliminal. Maka penelitian ini bertujuan mengungkapkan bagaimana pesan subliminal dikemas dalam film Coco. Penelitian  ini menggunakan  paradigma  kritis dan metode  semiotika  sebagai metode operasionalnya.  Teori yang digunakan  adalah teori pesan subliminal. Hasil  menunjukkan  terdapat  tiga  pesan  subliminal  visual  bernuansa  seksual yakni Motorboating, French Kiss dan Nude Art.Kata Kunci: Pesan Subliminal, Semiotika, Coco, Film AbstractA published movie should have passed the censorship and screening process. In 2017, Disney produced a G rated movie titled Coco. This movie was succeed and  gained  favourable  review.  Ideally,  Coco  is  a  G  rated  movie  thus  there should no any qualification violence inside, but in fact there are some violences in the sexual aspect. This research aims to reveal how the subliminal message is packaged  within the Coco Movie. This research  uses the critical paradigm and semiotics as the operational method. Subliminal message theory is used to understand the research. The result shows that there are three visual sexually subliminal messages: Motorboating, French Kiss and Nude Art. Keywords: Subliminal Message, Semiotics, Coco, Film
DEVELOPING INTERNAL MEDIA REGULATION FOR LOCAL MEDIA BASED ON COMMUNITY Sunarto Sunarto; Adi Nugroho; Amida Yusriana
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 5 No. 1 (2020): June 2020
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/al-balagh.v5i1.2169

Abstract

A serving community is a strategic plan that needs to be considered by several local newspaper production in Java. This includes a newspaper in Semarang, Suara Merdeka Daily. This study determines the commitment of Suara Merdeka Daily in serving the community. Data were obtained from the analysis of internal regulatory content on editorial work and business. This study used Focus Group Discussions (FGD) to support and share data with the newspaper management team. The results showed that the editorial's internal regulations did not explicitly indicate the commitment to serve the community. This regulation has been implemented for a long time, yet it does not adjust to the relevant newspapers' actual conditions. Generally, businesses have rules that require community involvement in their programs. The management team is expected to revise the regulations to suit the public's needs and develop relevant community involvement for the local newspaper's existence.
Co-Authors Adi Nugroho Antika Nurinsa Kheyene Molekandella Boer Lisa Mardiana Luz Rimban Mutia Rahmi Pratiwi Mutia Rahmi Pratiwi Mutia Rahmi Pratiwi Nalal Muna Nurul Hasfi Sunarto Sunarto Teddy Dyatmika