Articles
<![CDATA[Interaktivitas sebagai Strategi Mediated Communication pada Fans Pages Starbucks Coffee Indonesia ]]>
<![CDATA[Boer, Kheyene Molekandella]]>
<![CDATA[ Jurnal ILMU KOMUNIKASI Vol 10, No 2 (2013) ]]>
Publisher : <![CDATA[FISIP Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/jik.v10i2.348
<![CDATA[Abstract: Digital marketing increasingly becomes an option in corporate’ promotional activities. Many marketers marginalize traditional advertising media and turning to the internet because it is more profitable and easier to interact with consumers. However, the concept of interactivity is one thing that has not been properly implemented. Many marketers do not know correctly how to manage interactivity with their consumers. Starbucks is one of the world’s companies which own and maintaining fans pages. Starbucks actively manage social media to advertise their products and establish interactive communication with consumers. This paper observes the interactivity occurs between Starbucks and their consumers through fans pages.Abstrak:Pemasaran digital kian menjadi pilihan dalam aktivitas promosi perusahaan dunia. Pemasar beramai-ramai meninggalkan media periklanan tradisional dan beralih ke internet karena lebih menguntungkan, mudah dan murah untuk berinteraksi dengan konsumen. Namun, konsep interaktivitas belum dapat diwujudkan dengan semestinya. Banyak pemasar belum mengetahui dengan benar bagaimana mengelola interaktivitas dengan konsumen. Salah satu perusahaan besar dunia yang masuk ke dalam ranah digital adalah Starbucks coffee. Starbucks aktif mengelola media sosial untuk mengiklankan produk-produk mereka dan menjalin komunikasi interaktif dengan konsumennya. Paper ini mencoba melihat seberapa dalam interaktivitas yang terjadi di ranah digital antara Starbucks dan konsumen.]]>
<![CDATA[Nude Photography, Eksploitasi Tubuh Pengatasnamaan Seni ]]>
<![CDATA[BOER, KHEYENE MOLEKANDELLA]]>
<![CDATA[ Komunikator Vol 4, No 01 (2012) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[Photography as media of communication has become more and more popular today. The existence of photography has now entered sensual domain which is done in the name of art. This type of photography is known as “nude photography”. Nude photography is a photography technique which is full of lighting trick to show up the artistic side of human bodies, especially women. This kind of art has become commodity and changed into a masterpiece which has high value. Then women are forced to follow the beauty standard which is defined by men to avoid discrimination by the society. . This paper tries to correlate the relationship between body exploitation and art by referring to the concept of feminism which proves that there are inequities between men and women. Nude photography has violated ethics by showing off the vulgarity of each woamn body part. Women’s bodies, in fact, always become an endless discussion. This kind of exploitation cannot be minimized if there are many misuses in the name of art in patriarchal culture. The question is what women should do in order to save themselves from exploitation. Keywords: Nude photography, Exploitation of woman’s body, Art]]>
<![CDATA[BARBIE SEBAGAI IKON GAYA HIDUP WANITA MODERN ]]>
<![CDATA[Kheyene Molekandella Boer]]>
<![CDATA[ Jurnal Ilmiah Komunikasi Makna Vol 2, No 2 (2012): Jurnal Komunikasi Makna Vol. 2 No. 2 Agustus 2011 - Januari 2012 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FBIK Unissula ]]>
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DOI: 10.30659/jikm.2.2.125-131
<![CDATA[Barbie sebagai ikon budaya konsumerisme yang telah mendunia hingga mampu menjamah konsumen dewasa. Barbie kini tak identik bagi kalangan anak anak dibawah umur yang menjadikan boneka sebagai hiburan dan mediator berkomunikasi dengan imajinasi yang dimiliki anak anak pada umumnya, tetapi barbie dapat memberikan makna rasa kecantikan yang sesungguhnya bagi kaum wanita dewasa. Barbie sebagai piranti yang menggerakan dan mengendalikan komponen komponen pikiran manusia dengan menjajali pemaknaan dunia sesuai tujuan dan standart yang mereka miliki. Fantasi nilai kecantikan tertinggi bagi perempuan menjadikan barbie sebagai kiblat bagi hampir semua perempuan dunia. Barbie adalah ikon rasisme, seksisme, konsumerisme dan materialisme merupakan produk kapitalisme dunia barat yang mengajarkan ideologi kemanusiaan yang salah.Kata kunci: Barbie, Feminis, Rasisme, Pop Culture]]>
<![CDATA[Ambiguitas Pemaknaan Pesan Sebagai Komodifikasi dalam Personality Peformance Multikultural Pada Sosok Soimah ]]>
<![CDATA[Kheyene Molekandella Boer]]>
<![CDATA[ Jurnal Komunikasi Vol. 8 No. 1 (2013): Volume 8, Nomor 1, Oktober 2013 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi ]]>
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<![CDATA[The intense competition between private television in Indonesia force the television workers to rise their effort in order to still competitive. The implication is private television should make a program that could give high ratings. It means, television workers treat their programme as a commodification. One example of commodification by Indonesian private television is the presence of Soimah. Soimah is being performed as Javanese traditional woman. But in her performance, Soimah act as Javanese woman that have oral competence –the things that contrary with the Javanese culture. In Javanese culture, woman should polite, kind, and elegant.This article assumed media representation could create cultural ambiguity message and shared meaning process that could be misinterpret by the audience. The image of Javanese woman could distort. Here, commodification victimizes the cultural element. This article discuss about representation in Soimah’s personality performance in television.]]>
<![CDATA[Communication Strategy to Develop Local E-Marketplace in Samarinda City ]]>
<![CDATA[Ainun Nimatu Rohmah]]>;
<![CDATA[Kadek Dristiana Dwivayani]]>;
<![CDATA[Kheyene Molekandella Boer]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v6i1.508
<![CDATA[COVID-19 has impacted micro, small, and medium enterprises (MSMEs) business in Indonesia. One of the efforts of MSMEs to survive is by migrating to the digital market. The city government of Samarinda grabs the opportunity by releasing a mobile application called Behambinan. This study examines the Behambinan communication strategy to empower MSMEs, considering the apps as an innovation for the digital market in Samarinda. The Diffusion of Innovation Theory helps to parse the communication strategies of this innovation. The method used in this study is qualitative descriptive by conducting in-depth interviews with the Communication and Information Office of Samarinda City and its stakeholders as key actors of the diffusion process. The Behambinan application is currently at the dissemination stage to act effectively as the local digital forum for buying and selling. This study found some challenges during the diffusion process. First, MSME players (adopters) have difficulty understanding the application due to the lack of digital literacy and technical issues such as not having a smartphone and high expense for internet quotas to run the application. Second, the misalignment of interpersonal communication between key actors. Third, weaknesses in promotional strategies. This study found that interpersonal communication through localite channels has a significant role in the diffusion process. An integrated communication strategy among key actors and well-planned execution of localite and cosmopolite channels is essential to engage MSMEs and the public.]]>
<![CDATA[Interaktivitas sebagai Strategi Mediated Communication pada Fans Pages Starbucks Coffee Indonesia ]]>
<![CDATA[Kheyene Molekandella Boer]]>
<![CDATA[ Jurnal ILMU KOMUNIKASI Vol. 10 No. 2 (2013) ]]>
Publisher : <![CDATA[FISIP Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/jik.v10i2.348
<![CDATA[Abstract: Digital marketing increasingly becomes an option in corporate’ promotional activities. Many marketers marginalize traditional advertising media and turning to the internet because it is more profitable and easier to interact with consumers. However, the concept of interactivity is one thing that has not been properly implemented. Many marketers do not know correctly how to manage interactivity with their consumers. Starbucks is one of the world’s companies which own and maintaining fans pages. Starbucks actively manage social media to advertise their products and establish interactive communication with consumers. This paper observes the interactivity occurs between Starbucks and their consumers through fans pages.Abstrak:Pemasaran digital kian menjadi pilihan dalam aktivitas promosi perusahaan dunia. Pemasar beramai-ramai meninggalkan media periklanan tradisional dan beralih ke internet karena lebih menguntungkan, mudah dan murah untuk berinteraksi dengan konsumen. Namun, konsep interaktivitas belum dapat diwujudkan dengan semestinya. Banyak pemasar belum mengetahui dengan benar bagaimana mengelola interaktivitas dengan konsumen. Salah satu perusahaan besar dunia yang masuk ke dalam ranah digital adalah Starbucks coffee. Starbucks aktif mengelola media sosial untuk mengiklankan produk-produk mereka dan menjalin komunikasi interaktif dengan konsumennya. Paper ini mencoba melihat seberapa dalam interaktivitas yang terjadi di ranah digital antara Starbucks dan konsumen.]]>
<![CDATA[Nude Photography, Eksploitasi Tubuh Pengatasnamaan Seni ]]>
<![CDATA[KHEYENE MOLEKANDELLA BOER]]>
<![CDATA[ Komunikator Vol 4, No 1 (2012) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Yogyakarta ]]>
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<![CDATA[Photography as media of communication has become more and more popular today. The existence of photography has now entered sensual domain which is done in the name of art. This type of photography is known as “nude photography”. Nude photography is a photography technique which is full of lighting trick to show up the artistic side of human bodies, especially women. This kind of art has become commodity and changed into a masterpiece which has high value. Then women are forced to follow the beauty standard which is defined by men to avoid discrimination by the society. . This paper tries to correlate the relationship between body exploitation and art by referring to the concept of feminism which proves that there are inequities between men and women. Nude photography has violated ethics by showing off the vulgarity of each woamn body part. Women’s bodies, in fact, always become an endless discussion. This kind of exploitation cannot be minimized if there are many misuses in the name of art in patriarchal culture. The question is what women should do in order to save themselves from exploitation. Keywords: Nude photography, Exploitation of woman’s body, Art]]>
<![CDATA[Komunikasi Partisipatoris Program Kotaku Dalam Mengurangi Kawasan Kumuh di Kampung Ketupat Samarinda Sebrang ]]>
<![CDATA[Sugandi Sugandi]]>;
<![CDATA[Kheyene Molekandella Boer]]>;
<![CDATA[Johantan Alfando]]>
<![CDATA[ Kanal: Jurnal Ilmu Komunikasi Vol 8 No 2 (2020): Maret ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/kanal.v8i2.265
<![CDATA[The City without Slums Program (KotaKu) in Samarinda Sebrang Ketupat Village has been running for one year. Weaving villages are classified as slums. The general objective of this program is to increase access to infrastructure and basic services in urban slums to support the realization of habitable, productive and sustainable urban settlements. The research method uses qualitative with in-depth interview techniques with key informants and informants and observations. The results of the study pursed on three concepts of the approach used by the KotaKu team in communicating messages to the people of the weaving village; monologic communication, dialogic communication and multitract communication. The collaboration of these three participatory communication approaches is an effective way to change people's behavior and paradigms to change their lifestyle, habits become healthier and cleaner. The suggestion for this research is that the government should carry out continuous monitoring to see the condition after the weaving village is improved.]]>
<![CDATA[Analisis Framing Pemberitaan Generasi Milenial dan Pemerintah Terkait Covid-19 di Media Online ]]>
<![CDATA[Kheyene Molekandella Boer]]>;
<![CDATA[Mutia Rahmi Pratiwi]]>;
<![CDATA[Nalal Muna]]>
<![CDATA[ Communicatus: Jurnal Ilmu komunikasi Vol 4, No 1 (2020): Communicatus: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung ]]>
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DOI: 10.15575/cjik.v4i1.8277
<![CDATA[This study aims to identify the coverage of the Covid-19 Task Force in the three online editions of March 20-23, 2020. The four stages of Framing Entmant include: Define Problem, Diagnose Cause, Make moral judgment, and Treatment recommendations. This research uses Robert N. Entman's framing analysis method with a qualitative approach. The results showed that Define Problem in reporting related to government policy in cooperating with influencers was considered not the right choice, the diagnosis cause was shown in the form of indifference to millennials in response to the Covid-19 pandemic, Make a moral judgment in the form of an assertion that influencers were not paid in this program as a form of their contribution to the country, and the treatment recommendations offered are that the government equip influencers with a strong understanding of COVID-19 before becoming a mediator in delivering messages to millennials. Online media is a public space that is considered important as a reference in increasing general information literacy so that the news is expected to be objective and educational.Penelitian ini bertujuan untuk mengidentifikasi pemberitaan mengenai Gugus Tugas penanganan Covid-19 di ketiga media online edisi 20-23 Maret 2020. Empat tahap Framing Entmant mencakup: Define Problem, Diagnose Cause, Make moral judgment dan Treatment recommendation. Penelitian ini menggunakan metode analisis framing Robert N. Entman dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Define Problem dalam pemberitaan berkaitan dengan kebijakan pemerintah dalam menggandeng para influencer dinilai bukan pilihan yang tepat, Diagnose cause ditunjukkan dalam bentuk sikap acuh para generasi milenial dalam menanggapi pandemi Covid-19, Make moral judgment dalam bentuk penegasan bahwa para influencer tidak dibayar dalam program ini sebagai bentuk kontribusi mereka kepada negara, dan treatment recommendation yang ditawarkan adalah pemerintah membekali influencer pemahaman yang kuat terkait covid-19 sebelum menjadi mediator penyampai pesan bagi milenial. Media online merupakan ruang publik yang dianggap penting sebagai rujukan dalam meningkatkan literasi informasi masyarakat, sehingga pemberitaannya diharapkan bisa objektif dan mendidik.]]>
<![CDATA[The Identification of Persuasive Educational Message About Covid-19 Issue in New Media ]]>
<![CDATA[Mutia Rahmi Pratiwi]]>;
<![CDATA[Kheyene Molekandella Boer]]>;
<![CDATA[Teddy Dyatmika]]>;
<![CDATA[Amida Yusriana]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
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DOI: 10.29313/mediator.v14i1.7663
<![CDATA[Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok. This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.]]>
