Garuda - Garba Rujukan Digital

PELATIHAN DAN PENDAMPINGAN PENULISAN KARYA ILMIAH PADA MAHASISWA ANGGOTA FORDIS Fikriana Mahar Rizqi; Maya Sekar Wangi; Estu Widiyowati
Dharmakarya Vol 11, No 1 (2022): Maret, 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v11i1.38015

Fordis merupakan suatu forum diskusi yang dibentuk tahun 2020. Forum ini beranggotakan mahasiswa Ilmu Komunikasi dengan tujuan untuk membentuk dan menjaga 3 tradisi mahasiswa yakni tradisi membaca, menulis dan berdiskusi di Universitas Slamet Riyadi (Unisri). Ketiga tradisi tersebut penting karena memberikan mahasiswa posisi sebagai pengawas dengan mengekspos kebijakan penguasa dari kacamata mahasiswa dan teori-teori. Fordis setidaknya telah ikut serta dalam mewujudkan dan menjaga tradisi membaca dan diskusi. Anggota Fordis ingin mengembangkan hasil diskusi yang selama ini dilakukan ke dalam karya tulis ilmiah agar bisa dipublikasikan. Permasalahan mereka ada di kurangnya pengetahuan dan kemampuan dalam kepenulisan. Solusi yang ditawarkan atas permasalahan tersebut adalah dengan proses edukasi dengan metode pelatihan dan pendampingan karya tulis ilmiah selama enam bulan. Tujuan dari pelatihan ini adalah membantu anggota Fordis agar dapat menggunakan kemampuan dalam bidang penulisan karya ilmiah dalam kehidupannya sebagai civitas akademika, berupa proposal, esai dan jurnal. Hasilnya adalah mahasiswa mampu membuat proposal Program Kreativitas Mahasiswa Wira Desa dan esai yang dipublikasikan. Program ini bisa dikatakan berhasil karena mampu menghasilkan luaran karya ilmiah berupa proposal dan esai. Adapun jurnal belum berhasil terealisasikan sehingga diharapkan program ini bisa dilanjutkan di tahun berikutnya.

PERAN INSTAGRAM SEBAGAI MEDIA UNTUK MEMPERKUAT LOYALITAS SUPPOTER PERSIJA DALAM KONTEKS SEPAK BOLA Syaiful Bahri; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Social media has become a strategic communication tool between football clubs and their supporters. Instagram, as a visual and interactive platform, is used by Persija Jakarta to convey information, build the club's identity, and strengthen emotional bonds with supporters, particularly the Jakmania community. This study aims to analyze Instagram's role in strengthening Persija Jakarta supporter loyalty. The method used was descriptive qualitative, with data collection techniques including observations of the official @persija account and in-depth interviews with active Jakmania members. The results show that Instagram contributes to shaping supporter loyalty across three main dimensions: cognitive, affective, and conative. The cognitive dimension is formed through consistent information about club activities. The affective dimension emerges through visual content that evokes emotion and closeness. Meanwhile, the conative dimension is evident in supporters' concrete actions in supporting the club, both online and offline. Intense digital interactions create a sense of belonging and solidarity among supporters. In conclusion, Instagram plays a significant role in building and strengthening Persija Jakarta supporter loyalty and is an effective tool for creating an emotionally connected supporter community in the digital era. Keywords: Instagram, Digital Communication, Supporter Loyalty, Persija Jakarta, The Jakmania. Keywords: Instagram, Digital Communication, Supporter Loyalty, Persija Jakarta, The Jakmania.

PENGGUNAAN VIDEO SKATEBOARD SEBAGAI PERSONALBRANDING PROFESIONAL SKATEBOARDING YAYANSETYA Vitto Widha Kusuma; Estu Widiyowati; Buddy Riyanto; Haryo Kusumo Aji
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The phenomenon of using digital media, particularly skateboard videos, has increasingly developed as an essential medium for skateboarders to build their identity and professional image. Videos serve not only as entertainment or documentation of activities but also as a strategic communication tool that highlights uniqueness, consistency, and individual characteristics. This study aims to analyze the use of skateboard videos as a form of personal branding by Yayan Setya, a professional skateboarder from Surakarta. This research employs a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of skateboard videos produced and published by Yayan Setya. The analysis focuses on how audio visual elements, tricks, style, and Consistency in video production contribute to the construction of his personal branding and distinguish him from other skateboarders. The findings reveal that skateboard videos play a significant role in shaping Yayan Setya’s personal branding. The videos function as documentation of skill development, a audio visual communication medium to express identity, and a personal marketing tool to expand audience reach. Yayan’s personal branding is formed through authenticity, consistency, and his distinctive style presented in each of his works. This study concludes that skateboard videos can serve as an effective strategy for skateboarders to build a professional image, broaden networks, and enhance career opportunities. Keywords: Skateboard Video, Personal Branding, Professional Skateboarder, Yayan Setya.

AKTIVITAS PROMOSI TOKO ABON MULIA DALAM MEMBANGUN BRAND AWARENESS Yulia Pramudya Wardhani; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to analyze the promotional activities carried out by Toko Abon Mulia in building brand awareness, particularly through the utilization of digital media such as Shopee and WhatsApp Business. Digital platforms have become an essential tool for SMEs to expand their market reach and introduce products more effectively. Shopee is used as an e-commerce platform that provides product catalogs, promotional features, and customer reviews, while WhatsApp Business serves as an interactive communication medium that strengthens relationships with customers. This research employed a qualitative descriptive approach with a case study design, using in-depth interviews with the owner, direct observations, and documentation of promotional activities. The findings reveal that the promotional activities of Toko Abon Mulia contribute to enhancing brand awareness by expanding product information reach, creating more personal consumer interactions, and building customer trust and loyalty. Consistent and integrated promotional activities, both through digital and offline media, have proven effective in strengthening Toko Abon Mulia’s brand image in a competitive market. Keywords: Promotional Activities, Brand Awareness, Shopee, SMEs, WhatsApp Business.

POLA KOMUNIKASI DALAM ORGANISASI PEMERINTAH DESA MUSUK KABUPATEN BOYOLALI DALAM MENINGKATKAN KINERJA PEGAWAI Luthfiyathul Munawwaroh; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research is motivated by the phenomenon of the important role of organizationalcommunication in ensuring good coordination between employees and increasing theeffectiveness of the implementation of work programs designed by the village government. Thepurpose of this study is to analyze how the application of organizational communication inimproving employee performance at the Musuk Village Government Office, Boyolali Regency.This study uses Effendi's (2008) communication pattern theory as a research reference using adescriptive qualitative research method. The sampling technique used was purposive sampling.Data collection was carried out through interviews with the village head, village secretary andhamlet heads of Musuk village as well as documentation related to the performance of Musuk village government employees. The validity testing technique used by the researcher was sourcetriangulation. The results of the study indicate that the application of various communicationpatterns was able to improve the performance of Musuk village government employees, whichwas characterized by increased productivity, service quality, responsiveness, responsibility andaccountability of Musuk village government employees. Thus, the application of communicationpatterns carried out by the Musuk village government has been able to strengthen internalcommunication while optimally building a positive work culture within the Musuk villagegovernment environment.Keywords: Organizational Communication, Communication Patterns, Employee Performance

KOMUNIKASI PERSUASIF PADA HUMAS PALANG MERAH INDONESIA (PMI) DALAM MENINGKATKAN KESADARAN MASYARAKAT UNTUK DONOR DARAH Malika Alia Jelita; Haryo Kusumo Aji; Estu Widiyowati; Muadz Muadz
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study, entitled "Persuasive Communication by the Indonesian Red Cross Public Relations Unit in Raising Public Awareness of Blood Donation," is a topic of discussion. Low public awareness of blood donation remains a serious problem in various regions, including Grobogan Regency. Data shows that the number of voluntary donors is insufficient to meet the increasing annual need for blood, resulting in blood supply often not being balanced with demand. This situation creates problems in healthcare services and even poses a risk to patient safety. This study aims to determine and analyze how persuasive communication is used by the Indonesian Red Cross (PMI) Public Relations Unit in Grobogan Regency to raise public awareness of blood donation. The study used a descriptive qualitative method with a case study approach, involving interviews with public relations personnel and the community, and documentation as data sources. This study utilizes Burgoon and Huffiner's persuasive communication theory as a conceptual foundation, focusing on the components of the communicator, message, media/channel, recipient, and communication effects. The research results show that PMI Public Relations plays a role as a communicator, crafting persuasive messages using both rational (medical facts, benefits of blood donation) and emotional (humanitarian values, empathy) approaches. These messages were delivered through direct communication (public outreach), print media (banners, brochures), and digital media (Instagram, Facebook, and WhatsApp). Public responses varied, but the majority indicated increased understanding, growing awareness, and active participation in blood donation activities. The persuasive messages were crafted by emphasizing cognitive, affective, and conative aspects, in accordance with the Burgon & Huffner framework, combining factual information and emotional appeal to influence public knowledge, attitudes, and behavior. Public responses varied, but most demonstrated positive changes in the form of increased understanding, growing empathy, and active participation in blood donation activities. These findings confirm that credible, systematic, and adaptive persuasive communication can strengthen PMI's positive image and encourage community involvement. Thus, a persuasive communication strategy is an important instrument in maintaining blood stock availability while building social and humanitarian solidarity. Keywords: Persuasive Communication, Public Relations, Indonesian Red Cross, Public Awareness.

PERSONAL BRANDING KOMEDIAN DEWANGGA PRIBADITYA ARIF MELALUI MEDIA SOSIAL INSTAGRAM @dewanggaya_ Chisma Haryati Kartika; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to describe and analyze the personal branding strategy implemented by comedian Dewangga Pribaditya Arif through his Instagram account @dewanggaya_ as an effort to build a distinctive self-image amidst the competition among digital creators. Using a qualitative descriptive approach, this study collected data through interviews and documentation, then analyzed the phenomenon based on Peter Montoya's eight Personal Branding concepts. The results show that Dewangga has successfully implemented all eight branding aspects consistently. Dewangga specializes in flexible comedic acting, supported by a friendly and humble personality. He creates a difference through absurd comedy material with plot twists related to everyday life in Malang Regency. This branding success is supported by consistency in uploading content (appearance), maintaining a unified image on social media and in the real world, demonstrating steadfastness in his work, and maintaining a good reputation by filtering content to keep it entertaining without offending others. This study concludes that Instagram is an effective platform for non-celebrity individuals to build a structured and impactful personal image, generating professional career opportunities such as endorsements and MC roles. Keywords: Personal Branding, Instagram, Comedian, Peter Montoya, Absurd Comedy.

AKTIVITAS KOMUNIKASI PEMASARAN UMKM KAPULAJANG DALAM MEMBANGUN BRAND AWARENESS MELALUI MEDIA SOSIAL INSTAGRAM @Kapulajangofficial Bryanfika Siti Cahyani Murdani; Herning Suryo; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study was motivated by the phenomenon of increasing use of social media, particularly Instagram, as a means of marketing communication by small and medium enterprises (SMEs). Kapulajang SMEs, as producers of cardamom green tea, face challenges in building brand awareness amid fierce competition and the relative newness of their business. The purpose of this study is to analyze the marketing communication activities carried out by Kapulajang SME in building brand awareness through Instagram @kapulajangofficial. This study uses the theoretical basis of marketing communication, marketing mix, social media theory (Kaplan & Haenlein, 2010), and the concept of brand awareness (Aaker and Keller). The research method used was qualitative with a descriptive approach through a single case study. The research subjects were the Kapulajang MSME team and its consumers. Data collection techniques were carried out through semi-structured interviews, digital and field documentation studies, and analyzed using the Miles and Huberman interactive model. Data validity was tested through source triangulation. The results of the study show that Kapulajang MSMEs have successfully achieved Brand Acceptability through the implementation of a consistent marketing communication mix. The advertising strategy was carried out by utilizing Instagram features such as Reels, Posts, Stories, Highlights, and Direct Messages, combined with a green brand visual identity and mental health-themed content. Sales promotions were carried out incidentally, such as seasonal discounts and new packaging launches. Public relations activities were realized through narratives on the empowerment of kapulaga farmers and mental health issues, while direct marketing was carried out through active interaction with consumers via Instagram and WhatsApp. All of these activities built strong brand associations and made it easier for consumers to recognize and access Kapulajang products. Keywords: Marketing Communication, Brand Awareness, Instagram, Social Media, Kapulajang SMEs.

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