Article Per Year (5 Year)
p-Index From 2021 - 2026
1.066
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL MANAJEMEN BISNIS Jurnal Ekonomika Jurnal Mantik Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Ekonomika Paradoks : Jurnal Ilmu Ekonomi Advances in Community Services Research
Andi Faisal Bahari
Universitas Muslim Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL MANAJEMEN BISNIS

 1 
Attributes and Characteristics of Ad Spots: An Analysis of Motivation and Brand Loyalty Andi Faisal Bahari; Jafar Basalamah
Jurnal Manajemen Bisnis Vol. 7 No. 2 (2020): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The reason for this paper was to decide and investigate the impact of characteristics, properties, and spots publicizing on the motivation of Madama radio audience members and how they influence brand unwaveringness. This examination is to investigate informatively and utilizing overview strategies. The investigation populace was the whole Makassar people group of Madama Radio audience members who tuned in to spots Telkomsel and clients of Telkomsel itemsThe outcomes indicated that the characteristics and nature of promotion spots have immediate and circuitous consequences for inspiration and brand steadfastness, where the advertisement spot traits have no noteworthy negative impact on inspiration, advertisement spot qualities have a critical beneficial outcome on brand unwaveringness, the nature of promotion spots has no huge negative impact on inspiration, the nature of advertisement spots has no huge constructive outcome on brand reliability, and inspiration doesn't have a huge negative impact on brand faithfulness.
Co-Authors Abbas Selong Amir Mahmud Ashoer, Muhammad Imaduddin Murdifin Muh. Haerdiansyah Syahnur Ramlawati Reza Febriyansah Zaenal Arifin Sahabuddin