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Consumer Behavior in Online Transportation Services: A Systematic review of Business Strategies Jafar Basalamah; Muh. Haerdiansyah Syahnur; Muhammad Ashoer; Andi Faisal Bahari
Ilomata International Journal of Management Vol 1 No 3 (2020): July 2020
Publisher : Yayasan Ilomata

Purpose: The reasons for the paper are: first, recognize the components of the online transportation Services with shopper conduct (utilizing, reusing, item returns); second, comprehend the connection between Services acknowledgment and purchaser conduct; third, for Research and improvement of client support system that considers this social reaction to arrange execution results. Design/methodology/approach: This paper depends on a precise survey of customer conduct and Services execution (particularly in the field of online transportation), which distributed in the International Journal from 2005 to 2017. Findings: The article shows that present writing on purchaser conduct centers around the utilizing of instruments for advertising to improve client support. There are not many examinations on the utilization of purchaser Services instruments to direct buyer conduct or to deal with the execution of corporate Services. The outcome is a system that incorporates the components of transportation Services and the relationship to shopper conduct. Originality/value: This article is a thorough audit of shopper conduct, thinking about all parts of Services execution from the point of view of business technique.

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen dalam Membeli Sepeda Motor Honda Amir Mahmud; Andi Faisal Bahari
Jurnal Ekonomika Vol 6 No 2 (2022): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v6i2.776

Penelitian ini bertujuan untuk mengetahui Analisis Pengaruh Ekuitas Merek Terhadap keputusan Konsumen dalam Membeli sepeda motor Honda. Pendekatan Penelitian yang di lakukan Pada Penelitian Ini adalah penelitian Korelasi yang bertujuan untuk mengetahui apakah adanya pengaruh antara variable independen dan dependen. Menggunakan data kuantitatif. Variabel yang di gunakan dalam penelitian ini adalah Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Loyalitas Merek, dan Keputusan Pembelian. Dalam penelitian ini jumlah sampel yang dibutuhkan berjumlah 97 sampel.Teknik analisis data dengan menggunakan Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Berganda, Uji-t,Uji-f, Koefisien Determinan. Hasil penelitian ini terdapat bahwa adanya pengaruh Kesadaran merek dan Loyalitas merek Terhadap keputusan pembelian.

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen dalam Membeli Sepeda Motor Honda Amir Mahmud; Andi Faisal Bahari
Jurnal Ekonomika Vol 6 No 2 (2022): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v6i2.776

Penelitian ini bertujuan untuk mengetahui Analisis Pengaruh Ekuitas Merek Terhadap keputusan Konsumen dalam Membeli sepeda motor Honda. Pendekatan Penelitian yang di lakukan Pada Penelitian Ini adalah penelitian Korelasi yang bertujuan untuk mengetahui apakah adanya pengaruh antara variable independen dan dependen. Menggunakan data kuantitatif. Variabel yang di gunakan dalam penelitian ini adalah Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Loyalitas Merek, dan Keputusan Pembelian. Dalam penelitian ini jumlah sampel yang dibutuhkan berjumlah 97 sampel.Teknik analisis data dengan menggunakan Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Berganda, Uji-t,Uji-f, Koefisien Determinan. Hasil penelitian ini terdapat bahwa adanya pengaruh Kesadaran merek dan Loyalitas merek Terhadap keputusan pembelian.

Consumer Behavior in Online Transportation Services: A Systematic review of Business Strategies Jafar Basalamah; Muh. Haerdiansyah Syahnur; Muhammad Ashoer; Andi Faisal Bahari
Ilomata International Journal of Management Vol 1 No 3 (2020): July 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v1i3.135

Purpose: The reasons for the paper are: first, recognize the components of the online transportation Services with shopper conduct (utilizing, reusing, item returns); second, comprehend the connection between Services acknowledgment and purchaser conduct; third, for Research and improvement of client support system that considers this social reaction to arrange execution results. Design/methodology/approach: This paper depends on a precise survey of customer conduct and Services execution (particularly in the field of online transportation), which distributed in the International Journal from 2005 to 2017. Findings: The article shows that present writing on purchaser conduct centers around the utilizing of instruments for advertising to improve client support. There are not many examinations on the utilization of purchaser Services instruments to direct buyer conduct or to deal with the execution of corporate Services. The outcome is a system that incorporates the components of transportation Services and the relationship to shopper conduct. Originality/value: This article is a thorough audit of shopper conduct, thinking about all parts of Services execution from the point of view of business technique.

Factors Influencing Social Commerce Purchase Decision Via Mobile Apps In The New Normal Period Imaduddin; Andi Faisal Bahari; Muhammad Ashoer; Zaenal Arifin Sahabuddin
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.2825

During the new normal, social commerce (s-commerce) activities have been emerging expeditiously as it offers solutions to fulfill Indonesians’ needs and wants. To analyzed this concurrent phenomenon, we have identified exogenous constructs (Word-of-Mouth (WoM), trust, and advertising) based on previous research mapping and tested their impact on consumer purchasing decisions via s-commerce (Instagram) apps. Subsequently, a online survey was selected as a data collection method to minimize physical contacts between people. A link of electronic questionnaire was generated and then distributed directly to all active Instagram users in Indonesia via Whatsapp and email. Purposive sampling technique was used to select 208 respondents who had basic knowledge of s-commerce concepts and practices and had conducted direct transactions at least twice. According to the PLS-SEM output, WoM and trust has a positive and significant effect on s-commerce purchasing decisions, whereas advertising has no effect. These findings offer the most up-to-date insights for e-commerce companies and related social media to reform their marketing strategies in the new normal to maintain consumer satisfaction and loyalty.

Attributes and Characteristics of Ad Spots: An Analysis of Motivation and Brand Loyalty Andi Faisal Bahari; Jafar Basalamah
Jurnal Manajemen Bisnis Vol. 7 No. 2 (2020): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The reason for this paper was to decide and investigate the impact of characteristics, properties, and spots publicizing on the motivation of Madama radio audience members and how they influence brand unwaveringness. This examination is to investigate informatively and utilizing overview strategies. The investigation populace was the whole Makassar people group of Madama Radio audience members who tuned in to spots Telkomsel and clients of Telkomsel itemsThe outcomes indicated that the characteristics and nature of promotion spots have immediate and circuitous consequences for inspiration and brand steadfastness, where the advertisement spot traits have no noteworthy negative impact on inspiration, advertisement spot qualities have a critical beneficial outcome on brand unwaveringness, the nature of promotion spots has no huge negative impact on inspiration, the nature of advertisement spots has no huge constructive outcome on brand reliability, and inspiration doesn't have a huge negative impact on brand faithfulness.

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Minat Konsumen Membeli Ulang Di Karella Mart Reza Febriyansah; Abbas Selong; Andi Faisal Bahari
Paradoks : Jurnal Ilmu Ekonomi Vol. 4 No. 2 (2021): April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Studi ini kami lakukan untuk menganalisis dan mengkaji terkait pengaruh dari pengaruh harga terhadap minat pembelian ulang di Karella mart dan untuk menganalisis pengaruh kualitas pelayanan terhadap minat pembelian ulang di Karella Mart Kota Bone. Populasi dalam penelitian ini adalah konsumen Karella mart. Dengan pemilihan sample menggunakan teknik purposive sampling sehingga di dapat sampel sebanyak 50 responden. Kami menggunakan data primer yang dikumpulkan dengan menyebar kuesioner kepada kepada seluruh responden yang diisi dengan beberapa pertanyaan dengan lima opsi jawaban yang akan diberi bobot skor seperti jawaban (Sangat Setuju=5, Setuju=4, Kurang Setuju=3, Tidak Setuju=2, Sangat Tidak Setuju=1). Data yang telah dikumpulkan akan dianalisis melalui empat tahapan pengujian. Tahap pertama adalah melakukan uji statistik dekriptif. Tahap kedua adalah uji instrumen penelitian yang terdiri dari (uji validitas, uji reliabilitas). Tahap ketiga adalah uji asumsi klasik yang terdiri dari (uji normalitas, uji multikolinearitas, uji heteroskedastisitas). Tahap keempat adalah menguji seluruh hipotesis yang diajukan dalam penelitian ini dan akan dibuktikan melalui uji koefisien determinasi, uji parsial dan uji simultan. Hasil analisis menunjukkan bahwa variabel harga memiliki pengaruh positif terhadap minat konsumen pembeli ulang begitupun variabel kualitas pelayanan memiliki pengaruh posiif terhadap minat konsumen pembeli ulang. Semakin baik harga dan kualitas pelayanannya maka akan semakin baik pula minat konsumen pembelian ulang pada Karella Mart.

Entrepreneurship Training as A Form of Business Development for The People of Sanrobone Village, Takalar Regency Andi Faisal Bahari
Advances in Community Services Research Vol. 1 No. 1 (2023): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v1i1.49

Technological advances have an impact on all aspects of human life. The economy has not got rid of the impact of technology. Technology provides a variety of facilities for the economy, which undoubtedly greatly supports the existing economic system. One of them is the role of technology in business, which is now known as e-commerce in developing the business further. In today's digital age, student awareness, especially in remote villages, has not been effective in maximizing the use of technology, and most students have smartphones. Although using Internet access is quite possible for a person to interact or even trade in the world of online technology (Internet), it can become a new land for entrepreneurs young to promote and market their products. It is hoped that the socialization of this service team can be the first step for students, especially those in the village, and create new entrepreneurs. The purpose of implementing this socialization is to allow students to have an account in the field of online trading and operate separately.

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