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All Journal AGRISE JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Novil Dedy Andriatmoko
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALYSIS THE IMPACT FACTORS OF APPLICATION CONSERVATION FARMING ON PRODUCTIVITY POTATO FARMING IN BUMIAJI BATU INDONESIA Novil Dedy Andriatmoko; Nuhfil Hanani; Syafrial Syafrial; Peng Ke-Chung
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.901 KB) | DOI: 10.21776/ub.agrise.2018.018.1.6

Abstract

This paper attempts to find out the potato conservation farming in Batu, East Java, Indonesia. This research is conducted because the potato can be used to substitute rice. Data used in this study is primary data obtained from the research location, Bumiaji, Batu, Indonesia. This study has three objectives. First objective is to find out the impact of conservation on farmers’ income; the second is to assess the adoption rate of conservation farming; and the third is farming efficiency of the potato farming, as well as the adoption of conservation farming implementation factors. From the research results, the implementation of conservation influences the income of farmers. From second objective, it can be found that the efficiency level of potato production is relatively low. Additionally, the factors that influence farmers to adopt conservation farming are age, land area, and knowledge of the importance of conservation farming.
PERAN ELECTRONIC WORD OF MOUTH (E-WOM) DAN BRAND AWARENESS DALAM MENDORONG KEPUTUSAN PEMBELIAN KONSUMEN PADA PLATFORM ONLINE FOOD DELIVERY Fibrianingtyas, Alia; Athalla Raihan Ilham; Fitrotul Laili; Novil Dedy Andriatmoko; Mahfudlotul 'Ula
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Perkembangan teknologi digital mendorong perubahan perilaku konsumen, khususnya dalam industri makanan dan minuman melalui pemanfaatan platform Online Food Delivery (OFD). Dalam persaingan yang semakin ketat, pelaku usaha perlu memperkuat komunikasi pemasaran digital guna memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Awareness terhadap keputusan pembelian konsumen Smoothism pada platform OFD di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasional. Jumlah sampel ditentukan menggunakan rumus Slovin, dengan melibatkan 86 responden yang dipilih melalui convenience sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 20. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Awareness secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 34,1%. Secara parsial, kedua variabel berpengaruh positif dan signifikan, dengan Brand Awareness memiliki pengaruh yang lebih dominan dibandingkan E-WOM. Temuan ini menunjukkan bahwa penguatan informasi digital dan konsistensi identitas merek berperan penting dalam mendorong keputusan pembelian konsumen melalui platform OFD.
Co-Authors Alia Fibrianingtyas Athalla Raihan Ilham Fitrotul Laili Mahfudlotul 'Ula Nuhfil Hanani Peng Ke-Chung Syafrial Syafrial