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All Journal Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Fitrotul Laili
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Sustainable Business Performance for Local Business Development: Evidence from Indonesia Coffee Shops Aprilia, Anisa; Fitrotul Laili; Putri Budi Setyowati; Adella Rania Salsabilah; Ivonia Indah Armasari
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.3

Abstract

Drawing on the concept of sustainable business performance, this study proposes a research model to investigate how variables such as digital organizational culture, organizational learning culture, ethical sensitivity, and access to finance contribute to the formation of a business performance model that is expected to contribute to long-term business performance in local industries dominated by coffee shops. The measure of sustainable business performance is the performance of economic, social, and environmental factors. The PLS-SEM approach was utilized to estimate this investigation's sustainable business performance model. The study examined 111 coffee shop owners, managers, and employees, selected based on their present position within the company, using a questionnaire distributed between July and November 2021. Several factors, including the organizational learning culture, the digital organizational culture, ethical awareness, and financial access, significantly influence the long-term financial performance of the coffee shop's business. This study contributes to the existing theory and the existing body of literature on topics such as the importance of ethical awareness, access to finance, digital organizational culture, and organizational learning culture. To improve overall business performance, business owners, managers, and even employees should examine the role that sustainable company performance plays in the development of each human resource's talents.
PERAN ELECTRONIC WORD OF MOUTH (E-WOM) DAN BRAND AWARENESS DALAM MENDORONG KEPUTUSAN PEMBELIAN KONSUMEN PADA PLATFORM ONLINE FOOD DELIVERY Fibrianingtyas, Alia; Athalla Raihan Ilham; Fitrotul Laili; Novil Dedy Andriatmoko; Mahfudlotul 'Ula
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 3 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Perkembangan teknologi digital mendorong perubahan perilaku konsumen, khususnya dalam industri makanan dan minuman melalui pemanfaatan platform Online Food Delivery (OFD). Dalam persaingan yang semakin ketat, pelaku usaha perlu memperkuat komunikasi pemasaran digital guna memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Awareness terhadap keputusan pembelian konsumen Smoothism pada platform OFD di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasional. Jumlah sampel ditentukan menggunakan rumus Slovin, dengan melibatkan 86 responden yang dipilih melalui convenience sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 20. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Awareness secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 34,1%. Secara parsial, kedua variabel berpengaruh positif dan signifikan, dengan Brand Awareness memiliki pengaruh yang lebih dominan dibandingkan E-WOM. Temuan ini menunjukkan bahwa penguatan informasi digital dan konsistensi identitas merek berperan penting dalam mendorong keputusan pembelian konsumen melalui platform OFD.
Co-Authors Adella Rania Salsabilah Alia Fibrianingtyas Anisa Aprilia Athalla Raihan Ilham Ivonia Indah Armasari Mahfudlotul 'Ula Novil Dedy Andriatmoko Putri Budi Setyowati