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All Journal Economic Journal of Emerging Markets Jurnal Siasat Bisnis Jurnal Akuntansi & Auditing Indonesia JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi AKUNTANSI DEWANTARA JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Akuntansi dan Bisnis Performance JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi
Icuk Rangga Bawono
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH INDEPENDENSI TERHADAP KUALITAS AUDIT DENGAN MOTIVASI AUDITOR SEBAGAI VARIABEL MODERASI Giovanny Bangun Kristianto; Wita Ramadhanti; Icuk Rangga Bawono
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 22, No 1 (2020)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.397 KB) | DOI: 10.32424/jeba.v22i1.1564

Abstract

MENGENAL DIGITAL MARKETING DALAM PENGEMBANGAN EKONOMI KREATIF Rini Widianingsih; Icuk Rangga Bawono; Agus Sunarmo; Irianing Suparlinah
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.9535

Abstract

Today's digital era, the use of information and communication technology has a major and important role in increasing the competitiveness of a country. The development of Society 5.0 or Industrial Revolution 5.0 which was previously the Industrial Revolution 4.0 had an unavoidable impact. One sector that is recognized as having great potential in supporting national economic growth in Indonesia is the creative economy sector. One of the problems faced by creative economy entrepreneurs is the problem of marketing to increase income. One of the solutions that can be done to improve product marketing from the results of the creative economy in society is to use the Digital Marketing model. the use of digital media is expected to be able to reach a wider target market. In terms of content or content, digital marketing is not much different from conventional marketing.Digital marketing training is carried out by following the steps provided in the Digital marketing instructions and strategies provided by the service team.
Perbaikan Desain dan Informasi Kemasan Yoghurt Kecombrang Sebagai Upaya Meningkatkan Daya Saing Produk UMKM Yoghurt Sehati Rifda Naufalin; Rumpoko Wicaksono; Icuk Rangga Bawono; Muhammad Yusuf Nugroho; Popi Nurhopipah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2007

Abstract

One way to develop Micro, Small and Medium Enterprises (MSMEs) through higher education is by carrying out community service. Yoghurt Sehati MSMEs face obstacles in increasing the competitiveness of their products in an increasingly competitive market. Product packaging that is still simple is considered less able to attract consumer attention and needs to be improved in order to compete more effectively. This community service program aims to assist Yoghurt Sehati MSMEs in improving the design and information on their product packaging. The methods used in this service include socialization of activities, introduction of new labels and packaging, training and effective business development assistance. The community service team carried out activities that included improving packaging labels, introducing more informative packaging, and entrepreneurship training. Through this community service activity, the condition of MSMEs can improve, MSME knowledge increases, and marketing becomes more effective.
Literature Review: Analisis Profitabilitas Pelanggan Aan Kanivia; Nadzma Adelia Putrie; Safani Anugrah; Icuk Rangga Bawono
JRAK: Journal of Accounting Research and Computerized Accounting Vol 16 No 1 (2025): JRAK: Jurnal Riset Akuntansi & Komputerisasi Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/jrak.v16i1.10671

Abstract

One important factor in business continuity efforts (going concern) that companies need to pay attention to is the company's paradigm regarding customers. Companies often use methods such as Customer profitability analysis to identify and understand the involvement of each customer in the company's profits and revenue. This paper aims to analyze customer profitability which is important for decision making and company survival. This research uses a literature study methodology. The information used comes from various secondary sources and is then researched using qualitative data examination techniques. The results show that the application of customer profitability analysis can help companies manage customers who will provide benefits to the company, so that it can help in making strategic decisions and assessing the company's success. Customer profitability analysis helps companies identify the contribution of each customer to profits and customer performance to the company.
Co-Authors Aan Kanivia Agus Sunarmo Apriani Kartika Rahayu Arintoko Arintoko, Arintoko Arum Lutfia Diah Setyorini Gunawan Diana Supriati Eko Hariyanto Elisha Muliani Singgih Giovanny Bangun Kristianto IRIANING SUPARLINAH Jajang Jajang Kusriyadi Choirul Anam Mochammad Novelsyah Muhammad Yusuf Nugroho Nadzma Adelia Putrie Popi Nurhopipah Pramono Hariadi Ratno Purnomo Rifda Naufalin Rifda Naufalin Rini Widianingsih Rumpoko Wicaksono Safani Anugrah Sari Suasana Dewi Sri Maryani war kini Weni Novandari Wita Ramadhanti Yanuar E. Restianto Yudha Aryo Sudibyo