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All Journal Economic Journal of Emerging Markets Jurnal Siasat Bisnis Jurnal Akuntansi & Auditing Indonesia AKUNTANSI DEWANTARA JOURNAL OF APPLIED BUSINESS ADMINISTRATION Performance JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Ekonomi, Bisnis, dan Akuntansi
Icuk Rangga Bawono
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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MENGENAL DIGITAL MARKETING DALAM PENGEMBANGAN EKONOMI KREATIF Rini Widianingsih; Icuk Rangga Bawono; Agus Sunarmo; Irianing Suparlinah
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 2 No 1 (2023): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2023.2.1.9535

Abstract

Today's digital era, the use of information and communication technology has a major and important role in increasing the competitiveness of a country. The development of Society 5.0 or Industrial Revolution 5.0 which was previously the Industrial Revolution 4.0 had an unavoidable impact. One sector that is recognized as having great potential in supporting national economic growth in Indonesia is the creative economy sector. One of the problems faced by creative economy entrepreneurs is the problem of marketing to increase income. One of the solutions that can be done to improve product marketing from the results of the creative economy in society is to use the Digital Marketing model. the use of digital media is expected to be able to reach a wider target market. In terms of content or content, digital marketing is not much different from conventional marketing.Digital marketing training is carried out by following the steps provided in the Digital marketing instructions and strategies provided by the service team.
Perbaikan Desain dan Informasi Kemasan Yoghurt Kecombrang Sebagai Upaya Meningkatkan Daya Saing Produk UMKM Yoghurt Sehati Rifda Naufalin; Rumpoko Wicaksono; Icuk Rangga Bawono; Muhammad Yusuf Nugroho; Popi Nurhopipah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2007

Abstract

One way to develop Micro, Small and Medium Enterprises (MSMEs) through higher education is by carrying out community service. Yoghurt Sehati MSMEs face obstacles in increasing the competitiveness of their products in an increasingly competitive market. Product packaging that is still simple is considered less able to attract consumer attention and needs to be improved in order to compete more effectively. This community service program aims to assist Yoghurt Sehati MSMEs in improving the design and information on their product packaging. The methods used in this service include socialization of activities, introduction of new labels and packaging, training and effective business development assistance. The community service team carried out activities that included improving packaging labels, introducing more informative packaging, and entrepreneurship training. Through this community service activity, the condition of MSMEs can improve, MSME knowledge increases, and marketing becomes more effective.
Digital Marketing untuk Pengembangan UKM di Kecamatan Lumbir, Kabupaten Banyumas Rini Widianingsih; Icuk Rangga Bawono; Indah Nuraeni; Irianing Suparlinah; Agus Sunarmo
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 1 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.1.16773

Abstract

Lumbir Subdistrict in Banyumas Regency, Central Java, holds significant economic potential through various Small and Medium Enterprises (SMEs) sectors, including traditional food industries, handicrafts, garment production, as well as service and retail trade. However, the majority of SME actors still rely on conventional marketing methods and possess low levels of digital literacy, which limits the market reach of their products. This community engagement activity aims to enhance the capacity of SME actors in utilizing digital marketing through intensive training and mentoring. The methods employed include needs assessment, training in digital content creation, the use of social media platforms (Instagram, Facebook, TikTok), e-commerce platforms (Shopee, Tokopedia, and local marketplaces), as well as branding strategy implementation. The results of the program indicate increased awareness among SME participants regarding the importance of digital marketing, a higher number of SMEs actively marketing their products online, and improved interaction and engagement on digital platforms. Digital marketing assistance has proven effective in strengthening SME competitiveness and expanding market access, particularly for business actors in semi-rural areas such as Lumbir Subdistrict.
Co-Authors Agus Sunarmo Arintoko Arintoko, Arintoko Arum Lutfia Diah Setyorini Gunawan Diana Supriati Eko Hariyanto Elisha Muliani Singgih Giovanny Bangun Kristianto Indah Nuraeni IRIANING SUPARLINAH Jajang Jajang Kusriyadi Choirul Anam Mochammad Novelsyah Muhammad Yusuf Nugroho Popi Nurhopipah Pramono Hariadi Ratno Purnomo Rifda Naufalin Rifda Naufalin Rini Widianingsih Rumpoko Wicaksono Sari Suasana Dewi Sri Maryani war kini Weni Novandari Wita Ramadhanti Yanuar E. Restianto