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Revealing the Salience of Hashtags on the @pulauplastik Account Through Ecolinguistics Lens Made Sani Damayanthi Muliawan; I Wayan Simpen; Made Sri Satyawati; I Nyoman Suparwa
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 3 No. 2 (2024): August : International Scientific Journals of Social, Education, Humanities 
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i2.1630

Abstract

This study investigates the salience of hashtags used on the @pulauplastik Instagram account through the lens of ecolinguistics. Captions and photos were used to collect data from the @pulauplastik Instagram account. Data was analyzed using ecolinguistic theory of salience. Through an ecolinguistic perspective, this research reveals the importance of using hashtags in campaigning for environmental preservation via Instagram social media, especially the @pulsplastic account. The results of this research show that effective use of hashtags can increase the salience of environmental conservation issues, attract users' attention, and encourage active participation in conservation efforts. As such, this research provides a valuable contribution to environmental communications strategy, offering practical guidance for activists, policymakers, and communities in designing more effective campaigns in the digital era. Using salience or prominence in hashtags can show how language can play an important role in increasing awareness and participation of social media users on the issue of plastic pollution and environmental conservation. Keywords Environmental Hasthag, Salience, Ecolinguistic
An Ethnolinguistic Perspective on Lexicons of Traditional House in Menyali Village, North Bali I Gede Budasi; Made Sri Satyawati
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 1 (2021): Volume 11 No. 1. April 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i01.p07

Abstract

This study aims at identifying the concepts and the lexicons of traditional Balinese houses in Menyali Village, Sawan District, Buleleng Regency. This study is a descriptive qualitative research that involved three respondents, who were selected purposively. The data were collected through interviews and observation and analyzed using an interactive data analysis model. This study found that the Menyali community views that the tri mandala concept underlines its traditional house's spatial pattern. It includes nista (the profane lying), madya (middle lying for living area), and utama (the highest and holiest lying). It is also spiritually connected to two spiritual concepts, kangin-kauh (the directional axis of sunrise and sunset) and kaje-kelod (the directional axis of mountain and sea). This study identified 24 lexicons connected to the utama mandala, 7 to the madya mandala, and 5 to the nista mandala. The lexicon number is influenced by the area function and the rituals held in those areas.