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All Journal Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Multilingual Education and Applied Linguistics
Muliawan, Made Sani Damayanthi
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Kembali Becik’s Traveling Tips on Instagram through Ecolinguistic Lens Swari, Radha Andhra; Muliawan, Made Sani Damayanthi; Mahayana, I Made Astu
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 3 (2023): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i3.980

Abstract

Studies on ecolinguistics mostly delve into how the media portrays environmental issues in tourism sector, but few to none have examined the way social media promotes sustainable traveling. This study aims to examine Kembali Becik’s traveling tips on Instagram. Designed with descriptive qualitative method, the data were obtained from Kembali Becik’s Instagram account (instagram.com/kembali.becik) in the form of captions and images. Furthermore, data were taken from the posts in six-month period (September 2022-March 2023). Data were analyzed using ecolinguistic theory of salience and visual image analysis. The results showcase certain language patterns in Kembali Becik’s traveling tips, which include constant use of eco-lexicons such as adjectives and nouns. Moreover, the images also strengthen the positive message regarding sustainable practices that can be done while traveling in Bali. Further research needs to be conducted in order to evaluate the portrayal of sustainable traveling in various media.
Revealing the Salience of Hashtags on the @pulauplastik Account Through Ecolinguistics Lens Muliawan, Made Sani Damayanthi; I Wayan Simpen; Made Sri Satyawati; I Nyoman Suparwa
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 3 No. 2 (2024): August : International Scientific Journals of Social, Education, Humanities 
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i2.1630

Abstract

This study investigates the salience of hashtags used on the @pulauplastik Instagram account through the lens of ecolinguistics. Captions and photos were used to collect data from the @pulauplastik Instagram account. Data was analyzed using ecolinguistic theory of salience. Through an ecolinguistic perspective, this research reveals the importance of using hashtags in campaigning for environmental preservation via Instagram social media, especially the @pulsplastic account. The results of this research show that effective use of hashtags can increase the salience of environmental conservation issues, attract users' attention, and encourage active participation in conservation efforts. As such, this research provides a valuable contribution to environmental communications strategy, offering practical guidance for activists, policymakers, and communities in designing more effective campaigns in the digital era. Using salience or prominence in hashtags can show how language can play an important role in increasing awareness and participation of social media users on the issue of plastic pollution and environmental conservation. Keywords Environmental Hasthag, Salience, Ecolinguistic
Language Building Nature: Ecolinguistic Framing Analysis on The Environmental Conservation Hashtag @Griya_Luhu Muliawan, Made Sani Damayanthi; I Wayan Simpen; Made Sri Satyawati; I Nyoman Suparwa
International Journal of Multilingual Education and Applied Linguistics Vol. 1 No. 2 (2024): May: International Journal of Multilingual Education and Applied Linguistics
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijmeal.v1i2.76

Abstract

Language is not just a means of communication, but a force that shapes our perspective and behavior towards the environment. In the digital era, social media has become an important platform for environmental conservation campaigns, with hashtags (#hashtag) functioning as frames that direct meaning and mobilize action. This research examines how the Instagram account @griya_Luhu uses hashtags to campaign for environmental issues. Through ecolinguistic framing analysis of popular hashtags used, this research reveals @griya_Luhu's strategy in: Framing environmental problems and solutions, defining individual and collective roles, and promoting pro-environmental values. The research results show that @griya_luhu effectively simplifies complex issues, encourages real action, and builds collective awareness. However, some potential biases and simplifications need to be criticized. This research underscores the importance of language analysis in examining the effectiveness of environmental campaigns on social media and provides an analytical framework for future similar research.conservation. Keywords Enviromental Conservation Hasthag, Framing, Ecolinguistic.
Co-Authors I NYOMAN SUPARWA I Wayan Simpen Made Sri Satyawati Mahayana, I Made Astu Swari, Radha Andhra