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BISIKAN DARI BALIK LAYAR: NETNOGRAFI STRATEGI BISNIS BERORIENTASI PASAR Edi Purwanto; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Netnography is an interpretative approach to study consumer behavior from different cultures andcommunities in the cyberspace or Internet. The approach was also called as a “digital ethnography”or “virtual ethnography”. As a marketing research technique, “netnography” uses the informationsources published in the online forums. This research uses the reviews on zomato.com as a source ofdata to assess the market orientation development in business practice, especially at Restaurant X.The result of netnography analysis indicates that customer orientation, competitor orientation, interfunctionalcoordination and long-term focus are the dimensions of market orientation and should bedeveloped for customer satisfaction and loyalty leading forward to the business performance.

PERSEPSI GENERASI Y MENGENAI PEKERJAAN, KOMITMEN KERJA, DAN KEBERLANJUTAN KERJA Yudith Paramitha; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 11, No 2 (2018): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Fenomena perubahan demografis angkatan kerja yang mulai didominasi oleh kehadiran generasi Y sebagai angkatan kerja termuda tengah menarik perhatian para praktisi manajemen sumber daya nara, dimana karakteristik yang unik dan persepsi baru mengenai kehidupan bekerja mereka menjadi tantangan tersendiri bagi organisasi dan perusahaan. Penelitian ini bertujuan untuk memahami bagaimana persepsi generasi Y mengenai pekerjaan, komitmen kerja, dan keberlanjutan kerja mereka. Hasil penelitian menunjukkan bahwa persepsi Generasi Y mengenai pekerjaan yang dilakukan sekarang meliputi aspek motivasi diri, manajemen diri sendiri, manajemen keterhubungan, dan keseimbangan hidup. Generasi Y memandang komitmen kerja sebagai sikap keterikatan terhadap pekerjaan atau tempat mereka bekerja (keterlibatan kerja), yang ditunjukkan melalui niat yang kuat untuk mau bertahan di pekerjaan yang sama, sekalipun menemukan masalah di dalam pekerjaan (niat untuk bertahan). Faktor-faktor yang memengaruhi komitmen dan keberlanjutan kerja antara lain dari segi kemampuan mengelola stres, budaya kerja, dan pemberian kepercayaan.Kata kunci: persepsi, generasi-y, komitmen, keberlanjutan kerja

FAKTOR-FAKTOR PENDORONG DAN PENARIK CALON MAHASISWA MEMILIH JASA PENDIDIKAN TINGGI: STUDI KILAS BALIK Grace Putlia; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

This retrospect study aims at studying the push and pull factors of prospective students in choosinghigher education services of the management program of study at Satya Wacana Christian University.This retrospect study uses grounded theory design with triangulation of data sources. The findingsshowed three push factors, namely suitable benefit offered, prospect‟s motivation, and trustedrecommendation. Twelve pull factors include service availability, promotion-mix, location, servicequality, relationship, reputation, communication, process, price, human resources, facility, andguarantee. A mini-theory comprising of a set of 17 propositions is proposed to be further tested infuture.Keywords: push factor, pull factor, mini-theory

TRANSFORMASI MODEL BISNIS GO-JEK UNTUK KEUNGGULAN-KOMPETITIF DALAM PERKEMBANGAN EKONOMI-BERBAGI DARI SUDUT PANDANG PELANGGAN Berta Salim; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 10, No 2 (2017)
Publisher : Universitas Bunda Mulia

Saat ini Go-jek adalah aplikasi untuk banyak layanan. Penelitian ini bertujuan untuk mengetahui pengaruhtransformasi model bisnis Go-jek untuk melestarikan keunggulan-kompetitif perusahaan dalamperkembangan ekonomi-berbagi dari sudut pandang pelanggan. Hasil penelitian menunjukkan bahwatransformasi model bisnis Go-jek dari hanya ojek daring menjadi aplikasi dengan banyak layananmengubah konsep bisnis Go-jek, yang nilai tambah yang dirasakan oleh pelanggan dan hal ini efektifmelestarikan keunggulan-kompetitif Go-jek dan memperkuat posisi Go-jek dalam perkembanganekonomi-berbagi.Kata Kunci: model bisnis, keunggulan kompetitif, ekonomi-berbagi

Pengaruh Kualitas Layanan, Promosi, Citra Merek Terhadap Kesetiaan Pelanggan yang di Mediasi Kepuasan Pelanggan pada Dealer Mitsubishi Setia Kawan Motor Group Tommy Law; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 1 (2016)
Publisher : Universitas Bunda Mulia

Dalam memenangkan persaingan saat ini setiap perusahaan harus menciptakan dan mempertahankan kesetiaan pelanggan mereka sehingga perusahaan bisa terus berkembang. Terwujudnya kesetiaan pelanggan akan berdampak positif terhadap perusahaan karena pelanggan akan terus menggunakan produk dalam jangka waktu yang lama. Kesetiaan pelanggan dapat tumbuh disebabkan oleh kepuasan pelanggan. Kepuasan pelanggan dapat tercipta oleh beberapa faktor, antara lain adalah kualitas layanan, promosi, dan citra merek. Penelitian dilakukan dengan menyebarkan kuesioner kepada 200 responden di 5 Dealer Setia Kawan Motor Group. Metode penelitian ini menggunakan purposive sampling. Hipotesis penelitian diuji menggunakan Structural Equation Modeling (SEM). Pengolahan data menggunakan AMOS 22. Hasil penelitian ini menunjukkan bahwa kualitas layanan, promosi, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap kesetiaan pelanggan.Kata kunci: Kesetiaan Pelanggan, Kepuasan Pelanggan, Kualitas Layanan, Promosi, Citra Merek.

The Application of Environmentally Friendly Technology-Based System through Three Holistic Marketing Components: A Case Study Wijaya, William.s; Paramita, Eristia Lidia; Ihalauw, John J.O.I.
Jurnal Aplikasi Manajemen Vol. 9 No. 2 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.832 KB)

The roles in enhancing environment sustainability of a company producing gloves was studied. The objectives were to know the application of environmentally friendly technology-based system through internal marketing, societal responsible marketing, and integrated marketing concepts. The research questions: (1) how is the implementation of internal marketing regarding the waste handling; (2) how the societal marketing is implemented in all manufacturing processes; (3) how in accordance with integrated marketing, the green chemistry is carried out through clean technology, friendly environment and availability of raw materials. A case study design with data triangulation was employed. The analysis showed that the company hired and provided an excellent health service for 798 workers from the surrounding areas, fulfilled SR8600 standard and used eco-efficiency machines in its operations. Besides, it adopted ISO 14000, proactively performed societal marketing by producing biodegradable hand gloves, carried out eco-efficiency activities, and managed mutually satisfying relationships with key stakeholders. Finally, to create a green environment, the company performed waste treatment management, adopted energy efficiency measures, ensured the availability of raw materials to make products rapidly degraded by microorganisms hence better environment, and followed the stringent formal rules. The study inductively generated concepts and formulated a set of propositions leading to a proposed model.

Warmth That Cannot Be Bought: Farmer-Visitor Interaction as a Word-of-Mouth Communication Channel in Indonesian Agrotourism Nina Mistriani; John J.O.I. Ihalauw; Sony Heru Priyanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.724

Destination marketing communication in agritourism is generally analysed through paid channels and social media, while direct interaction between farmers and visitors is rarely treated as a communication channel in its own right. This study aims to explain how the warmth of farmer-visitor interaction triggers word-of-mouth communication and how it relates to revisit intention in Indonesian agritourism. A qualitative approach using Straussian Grounded Theory procedures was applied. Data were collected through in-depth interviews with twenty-four informants across five agritourism destinations, namely Agro Rakyat, Hortimart Agro Center, Jatiluwih, Arjuna Farm, and Agrowisata Sodong as a contrasting comparison, complemented by observation and document tracing, then analysed using NVivo 14 through open and axial coding. Findings show that warmth and emotional closeness in interaction appeared in 23 of 24 data sources. What visitors found memorable was not standardised friendliness but farmers' willingness to share the difficulties of their work and the feeling of being received as a guest. The observed pathway consistently follows the Stimulus-Organism-Response framework, with the encounter as stimulus, satisfaction and emotional attachment as internal state, and revisit intention, recommendation, and social media storytelling as response. The study concludes that encounter quality constitutes a communication investment, and proposes sincerity as a candidate service quality dimension requiring further testing.

Cumulative Failure and Functional Conversion in Agritourism: A Case Study of Agrowisata Sodong, Semarang City John J.O.I. Ihalauw; Nina Mistriani; Sony Heru Priyanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.725

The agritourism literature is dominated by studies of successful destinations, while destinations that fail are seldom examined systematically, even though these hold the clearest evidence of the minimum conditions agritourism must meet in order to survive. This study aims to explain the process of functional conversion at Agrowisata Sodong in Semarang City, which ceased operating as an agritourism destination in 2023 after shifting into a water-park-based recreation area, and to formulate an early detection model usable by destinations still in operation. The approach is qualitative, applying Straussian Grounded Theory procedures to a single case. Data were collected through in-depth interviews with three key informants — the site manager, an officer of the sub-district community empowerment institution, and a sub-coordinator of the Semarang City Tourism Office — complemented by observation and document tracing, then analysed with NVivo 14, producing 89 substantive notes. The findings show that the failure was caused neither by limitations of land potential nor by accessibility, but by the sequential collapse of five foundations: conservation of productive land, farmer empowerment, participatory governance, innovation of the offering, and social philosophy. The process was cumulative and mutually contagious, with no single decision identifiable as the cause. On this basis the study formulates the Agritourism Foundation Erosion Model, a diagnostic instrument that maps the five foundations across four stages of erosion and sets a warning threshold for managers of destinations still in operation.

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