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All Journal Jurnal Manajemen dan Organisasi Jurnal Bisnis dan Ekonomi Optimum : Jurnal Ekonomi dan Pembangunan Gadjah Mada International Journal of Business Sains: Jurnal Manajemen dan Bisnis Journal of Family Science Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Sinar Manajemen Fokus Ekonomi The Management Journal of Binaniaga EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen GREENOMIKA UPY Business and Management Journal Indonesian Journal of Dedication and Educations Global Management: International Journal of Management Science and Entrepreneurship
Matoati, Rindang
Department Of Management, Faculty Of Economics And Management, Institut Pertanian Bogor, Bogor, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Bisnis dan Ekonomi

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Indeks Kepuasan Masyarakat Kelompok Penerima Manfaat Program CSR PT Pembangkit Listrik Jawa Bali (PJB) UP Muara Karang Rindang Matoati; Eko Ruddy Cahyadi
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

The success of PembangkitListrikJawa Bali (PJB) UP MuaraKarang ‘s Corporate Social Responsibility (CSR) Program is inseparable from the solid collaboration between the community and the CSR’s staff of PT PJB’s UP MuaraKarang. PT PJB MuaraKarang is a unit of PT PJB which achieved a green propeer in 2016. To keepits achievements, it is important to do a continuous study of the extent of the level of community satisfaction carried out so that program performance continues improvement. The data collection was obtained by distributing questionnaires to 30 community respondents who were community members. The communities that were used as the object of research were the mangrove community, folding houses and also the Trash Bank community living in the MuaraAngke area, North Jakarta. Based on the results of the analysis using IPA and CSI show that overall the level of satisfaction of the community or community members towards the implementation of the Social Responsibility program of PT PJB UP MuaraKarang brought good results (86.17%.)
Pengaruh Ekuitas Merek terhadap Minat Beli Ulang Produk Emina Pada Generasi Z Winna Algustin; Rindang Matoati
Jurnal Bisnis dan Ekonomi Vol 27 No 1 (2020): Vol. 27 No. 1 EDISI MARET 2020
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Indonesian cosmetics industry has increased as population is predominantly influenced by generation Z. Emina is a new local cosmetic brand product that needs to be strengthen its brand equity in order to enchance both competitiveness and repurchase intention in the future. This study aimed to determine the characteristics of generation Z customers, to find out brand equity, and to determine the effect of brand equity on repurchase intention in generation Z customers of Emina. The study was conducted in the city and district of Bogor with criteria for women aged 12-24 years purchased Emina products at least once with total of respondent are 290. The sampling method used a purposive sampling technique with analytical tools descriptive analysis, and multiple linear regression analysis with SPSS version 25. The results of this research show that all brand equity variables simultaneously influenced the repurchase intention. Partially, brand awareness, perceived quality, and brand loyalty variables significantly influence repurchase intention
Co-Authors Abdillah Abdillah Adita Yulinda Gunawan Adita Yulinda Gunawan Ahmad Fauzan Ajeng Widyaningrum Kusuma Wardhani Akasyah Palahuddin Alfiyati Ayu Hapsari Andika Rakryan Mahardika Anisa Fitri Annisa Ayu Marsha Athaya Nadiya Asyhar Ayu Rizki Nurfadillah Azis, Eka Noviani Eka Dasra Viana Eka Noviani Azis Eko Ruddy Cahyadi Fakhri Salman Mussyafa Ilham Gustyantoro Imron Rosyadi Intan Fitria Mahmud Intan Fitria Mahmud Ira Mustika Jennifer Natalia Christsanta Lindawati Kartika Manggala Putra Halim Martina Rahmawati Masitoh Mintarti Mokhamad Syaefudin Andrianto Muslikhah, Rr. Siti Nisa Zahra Nuriza Nenden Irawan Palahuddin, Akasyah Popi Puspita Praningrum Praningrum Ramadhansyah Rindah Febriana Suryawati Santoso, Ignatius Hari Siti Muslikhah Siva Nadia Solikhah Solikhah Sri Devi Suci Paramitasari Syahlani Tommy Agus Darmawan Winna Algustin Wita Juwita Ermawati Yolla Haja Olyvia Yulina Eva Riany Zahra, Nisa