Article Per Year (5 Year)
p-Index From 2020 - 2025
1.037
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Risalah Kebijakan Pertanian dan Lingkungan International Journal of Oil Palm
Mokhamad Syaefudin Andrianto
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen (FEM) Institut Pertanian Bogor (IPB), Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR Gusmia Arianti; Alim Setiawan Slamet; Mokhamad Syaefudin Andrianto
KOLEGIAL Vol 5 No 1 (2017): JANUARI-JUNI
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.568 KB)

Abstract

Radar Bogor is a local daily morning newspaper published in Bogor belongs to Jawa Pos Groups. Newspaper competition is more tightly because of new newspapers emergingand consumer preferences changing. The company must plan innovativemarketing strategy based on consumer satisfaction. The purposes of this study were to identify factors influencing customer satisfaction and to analyze the level of customer satisfactionof Radar Bogor newspaper. The method was used IPA-CSI (Important Performance Analysis-Customer Satisfaction Index). The Analysis coverage 29 attributes. High priority attributes to improve were layout design, print quality and quality of review Bogor Raya column. The result of Level Customer Satisfaction Index is 69.24 percent.
Analisis Persepsi Konsumen dan Strategi Pemasaran Beras Analog (Analog rice) Deviany Amanda Rizki; Jono M. Munandar; M. Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.924 KB) | DOI: 10.29244/jmo.v4i2.12621

Abstract

Analog rice is artificial ricewhose material is not from paddy, but it is made from a variety of local flour (corn, sago and shorgum). As a new product, Rice Analog require appropriate marketing strategies through analysis of consumer perception. This research purposes are to develop a marketing strategy through identification Analog Rice segmentation, targeting and positioning based on consumer perception. The analytical method used were crosstabs analysis, cluster analysis and biplot analysis with 73 respondent. Crosstabs result indicated that consumer characteristics (age, marital status, education, income and expenses of month), associated with their impression and interested  to re-purchase. Cluster analysis was delivered into four market segments, the third target market are 31-40 years old, married, the level of income of IDR 4,500,001 to IDR 6,000,000. Biplot analysis deliver positioning for Analog Rice product therefore this rice offers “health benefits”, “nutritive ingredients”, and “safe to consumed”.Keywords : Analog rice, consumer perceptions, marketing strategy, cluster analysis, biplot analysis.
Pengaruh Bauran Promosi dan Destinasi Wisata terhadap Keputusan Berkunjung pada Wisata Taman Nasional Baluran Mokhamad Syaefudin Andrianto; Anis Daifatin Masruroh
Jurnal Manajemen dan Organisasi Vol. 11 No. 2 (2020): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v11i2.30650

Abstract

Baluran National Park is one of the Indonesian interesting tour destinations to be visited by local and foreign tourists which is located in Situbondo, East Java. Promotion and condition of tourist destination components are needed to attract visitors. This research aimed to determine the effect of the promotion mix and tourist destination components on the decision to visit Baluran National Park. Primary data was taken by observation, interview with managers and also offline and online surveys. Purposive sampling with criteria minimal come in the last 2 years was used and taken of 100 respondents. The analytical method used descriptive analysis and Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study showed that from variable promotion mix (advertising, promotion selling, direct marketing, public relation) and tourist destination components (Attraction, Accessibility, Ancillary, Amenities), only 3 variables; promotion selling, Attraction and Amenities were significant affect on visitors decision to come Baluran National Park.
Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global Mokhamad Syaefudin Andrianto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.074 KB) | DOI: 10.29244/mikm.11.2.97-102

Abstract

Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME’s). The purpose of this research is analyzing Bogor SME’s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey  conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME’s readiness in global competition.  Only knowledge has been significant encourage SME’s readiness to global competition
FORMULASI STRATEGI PENGEMBANGAN AGROINDUSTRI PALA FAKFAK Mokhamad Syaefudin Andrianto; Sapta Rahardja
RISALAH KEBIJAKAN PERTANIAN DAN LINGKUNGAN Rumusan Kajian Strategis Bidang Pertanian dan Lingkungan Vol 3 No 2 (2016): Agustus
Publisher : Pusat Studi Pembangunan Pertanian dan Pedesaan (PSP3)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pala Fakfak (Myristica argentha) memiliki karakteristik yang berbeda dengan pala Banda (Myristica fragrance). Perbedaan utama pala Fakfak, daging buah lebih tebal tetapi kandungan minyak atsirinya lebih rendah. Pala Fakfak, sebagai produk agroindustri, digunakan untuk manisan, sirup, permen, kecap dan bumbu masak. Tujuan kajian adalah merumuskan strategi pengembangan agroindustri khususnya pemasaran pala Fakfak. Pengumpulan data selain studi pustaka juga menggunakan survey dan FGD. Kajian menggunakan alat analisis IFE-EFE, SWOT dan QSPM. Pengembangan pasar menggunakan Ansoft Strategy. Hasil analisis IFE-EFE, SWOT dan QSPM, prioritas strategi untuk jangka pendek adalah pelatihan dan pendampingan usaha pala, prioritas jangka menengah dan panjang adalah mendirikan pusat pendidikan, penelitian dan pengembangan pala Fakfak. Strategi penetrasi pasar melalui promosi dan kerjasama dengan hotel, restoran dan katering. Strategi pengembangan produk baru dilakukan dengan standarisasi kualitas dan perbaikan kemasan sehingga lebih menarik. Diversifikasi dilakukan untuk pasar industri dalam bentuk bubuk bumbu (seasoning) ataupun puree/pasta.Kata kunci:  agroindustri pala, pala Fakfak, puree pala, pengembangan produk baru
STRATEGI KOMERSIALISASI INVENSI PERGURUAN TINGGI Mokhamad Syaefudin Andrianto
RISALAH KEBIJAKAN PERTANIAN DAN LINGKUNGAN Rumusan Kajian Strategis Bidang Pertanian dan Lingkungan Vol 3 No 3 (2016): Desember
Publisher : Pusat Studi Pembangunan Pertanian dan Pedesaan (PSP3)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingkat komersialisasi invensi perguruan tinggi memiliki persentase yang masih rendah. Umumnya inventor perguruan tinggi merasa kesulitan karena beberapa keterbatasan seperti akses pasar, finansial, SDM, pengetahuan dan keterampilan. Oleh karena itu, Tujuan dari kajian ini adalah mengembangkan analisis rekayasa manajerial agar komersialisasi dapat meningkat. Rekayasa manajerial dapat dikelompokkan kedalam level makro, meso dan mikro. Level makro terkait dengan kebijakan nasional, level meso terkait dengan lembaga penghubung dan level mikro terkait dengan unit invensi. Strategi makro terkait regulasi dan insentif. Level meso menjadi pendorong komersialisasi secara strategis dengan melakukan pemetaan kebutuhan, riset pasar, sinergi dan sinkronisasi start up capital, menghubungkan dengan pihak ketiga melalui bursa invensi, pameran invensi dan temu bisnis. Level mikro terkait dengan pengembangan strategi komersialisasi tiap klaster/unit yang khas. Strategi komersialisasi dapat dikelompokkan kedalam pengembangan usaha baru (university spin off), joint/ aliansi, lisensi dan jual putus. Pengembangan komersialisasi melalui university spin off  lebih memungkinkan bila disertai riset pasar dan model busines yang baik untuk menjembatani konsep product driven beralih ke market driven.
Risk Management in Smallholder Cattle Production in Sekaran Village, Bojonegoro Eko Ruddy Cahyadi; Mokhamad Syaefudin Andrianto; Surahman Surahman
Buletin Peternakan Vol 43, No 1 (2019): BULETIN PETERNAKAN VOL. 43 (1) FEBRUARY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v43i1.23664

Abstract

This study analyzes risks in smallholder cattle production. A household survey was carried out among 109 farmers in a village of Sekaran, one of cattle production center in Bojonegoro, East Java. The monthly average income of farmer household was Rp. 293,877 per capita and it has 2-3 cattles on average. A risk matrix was applied to plot 17 risks related to cattle and farmer households into four quadrants based on the occurrence probability and severity level. Drought, feed scarcity, cattle diseases, and farmer sickness had “high probability and severity level”, and therefore were prioritized to be addressed. The logit regression model of feed scarcity, cattle diseases showed that economies of scale significantly reduced risk of feed scarcity but it could increase risk of cattle diseases. Risk of cattle diseases could be reduced significantly by applying more intensive hygiene and treatment. A livestock pattern transformation from individually separated cages under individual farmers into an integrated or colony farm under farmer group is suggested as a risk management strategy in order to achieve economies of scale and effectively control livestock hygiene and treatment.
Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19 Izzatul Islami Harli; Ali Mutasowifin; M. Syaefudin Andrianto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 4 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.304 KB) | DOI: 10.31842/jurnalinobis.v4i4.205

Abstract

Pandemi COVID-19 mendorong peningkatan penjualan produk-produk kesehatan seperti masker, handsanitizer, obat-obatan dan lain-lain. Sebagai pemimpin pasar e-marketplace yang sedang berkembang di Indonesia, Shopee menyediakan fitur online consumer review dan rating pada platformnya. Penelitian ini bertujuan untuk menganalisis pengaruh online consumer review dan rating terhadap minat beli produk kesehatan pada e-marketplace Shopee selama masa pandemi COVID-19 di Jabodetabek. Penarikan sampel dilakukan dengan teknik purposive sampling. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan SEM-PLS, dengan responden sebanyak 191 orang. Hasil analisis menunjukkan variabel online consumer review dan rating berpengaruh positif dan signifikan terhadap minat beli produk kesehatan dengan variabel rating memiliki pengaruh lebih dominan.
Revitalization of Organization and Business Determination of BUMDes Cibadak Mandiri of Cibadak Village, Ciampea District, Bogor Regency Mokhamad Syaefudin Andrianto; Rindang Matoati; Wita Juwita Ermawati
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 9, No 1 (2023): March
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.79467

Abstract

BUMDes Cibadak Mandiri has stopped operating, so to revive it, it must be replaced by new management. The new management seeks a partner to restore and run the business. The "Dosen IPB Mengabdi" program in BUMDes Cibadak Mandiri aims to assist management in analyzing and evaluating previous management problems, determining business priorities, and motivating new management. The method used in analyzing the problem was a fishbone diagram with a participatory approach and used the brainstorming approach to determine priority business. Management, business unit leaders, and local participants attended the activity. The six main issues found were a need for more capability of human resources, capital, business partner responsibilities, unstructured organization/management, nonperforming loan, and lack of market understanding. Several alternatives were proposed by participants, such as gathering/workshops, training, looking for committed people, investors, and open recruiting volunteers. At the same time, the business priorities that should be carried out are karst mountain tourism, distribution and management of clean water (PAM), and bottled drinking water (AMDK). The methods were conducted to raise awareness of the new board and the role of related stakeholders, especially agreements in describing problems, alternative solutions, and choices of BUMDes business priorities. These processes give valuable insight into the current state of management to reactivate of BUMDes and alternatives action to tackle this situation
Perancangan Strategi terhadap Bisnis Fashion Muslim (Studi Kasus: PT. Fatahillah Anugerah Nibras) Lindawati Kartika; Rikrik Riesmawan; Mokhamad Syaefudin Andrianto; Hardiana Widyastuti; Lindawaty
Jurnal Manajemen dan Organisasi Vol. 14 No. 2 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i2.46770

Abstract

Initiatives to restore the economy in Indonesia have continued after the COVID-19 pandemic. The decline in people's purchasing power due to the pandemic is a threat to companies. Therefore, the right strategy is needed to deal with this threat, including PT. Fatahillah Anugerah Nibras, which has been a company in the fashion sector since 2011. The purpose of this research is to identify and analyze the company's internal and external environment through the Business Model Canvas (BMC) and SWOT analysis, formulate and assess the company's Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC). This study uses a quantitative approach, with primary data sourced from questionnaires and secondary data sourced from literature studies. The results of the analysis of the internal and external environment show that PT. Fatahillah Anugerah Nibras is in quadrant IV, which means that the company is in a period of growth and a strategy is needed to increase the business growth. Meanwhile, the results of the BSC analysis show that the majority of KPIs scores are in the good category, but there are still a number of things that need to be improved, especially from an internal business process and financial perspective. Therefore, by implementing several strategies that drive business growth and improve several aspects of internal and financial processes, it is hoped that the business will run more effectively and efficiently.
Co-Authors Ali Mutasowifin Anis Daifatin Masruroh Deviany Amanda Rizki Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Gusmia Arianti Hardiana Widyastuti Heti Mulyati Indra Refipal Sembiring Izzatul Islami Harli Lindawati Kartika Lindawaty Matoati, Rindang nazlifah, siti Pradana, Anang Kartika Rikrik Riesmawan Sapta Rahardja Slamet, Alim Setiawan Sudaryono, Hasna Nadiyah Banafsaj Surahman Surahman Taufiq Hidayat Triatmoko, Cinde Wita Juwita Ermawati