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All Journal Jurnal Manajemen dan Organisasi Jurnal Bisnis dan Ekonomi Optimum : Jurnal Ekonomi dan Pembangunan Gadjah Mada International Journal of Business Sains: Jurnal Manajemen dan Bisnis Journal of Family Science Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Sinar Manajemen Fokus Ekonomi The Management Journal of Binaniaga EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen GREENOMIKA UPY Business and Management Journal Indonesian Journal of Dedication and Educations Global Management: International Journal of Management Science and Entrepreneurship
Matoati, Rindang
Department Of Management, Faculty Of Economics And Management, Institut Pertanian Bogor, Bogor, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Gadjah Mada International Journal of Business

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The Role of Involvement as a Moderating Variable in a Country of Origin Study Rindang Matoati; Suci Paramitasari Syahlani
Gadjah Mada International Journal of Business Vol 19, No 1 (2017): January- April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.176 KB) | DOI: 10.22146/gamaijb.22783

Abstract

The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject’s factorial designs. Data have been collected using a randomization method to reduce any bias in the group’s variations. This data were analyzed using a one-way and two-way ANOVA. The results indicate that there is no difference between the high and low points of a product’s perceived quality, based on its country of design. Conversely, a favorable country of manufacture results in a higher perceived quality for its products, than for those of a lower scoring country of manufacture. Furthermore, consumers’ involvement, as a moderating variable, limits the strength of the country of design and the perceived quality’s relationship as this relationship is found to be stronger in circumstances where the consumers’ involvement is greater than in the less involved group’s condition. However, consumers’ involvement does not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality.
Co-Authors Abdillah Abdillah Adita Yulinda Gunawan Adita Yulinda Gunawan Ahmad Fauzan Ajeng Widyaningrum Kusuma Wardhani Akasyah Palahuddin Alfiyati Ayu Hapsari Andika Rakryan Mahardika Anisa Fitri Annisa Ayu Marsha Athaya Nadiya Asyhar Ayu Rizki Nurfadillah Azis, Eka Noviani Eka Dasra Viana Eka Noviani Azis Eko Ruddy Cahyadi Fakhri Salman Mussyafa Ilham Gustyantoro Imron Rosyadi Intan Fitria Mahmud Intan Fitria Mahmud Ira Mustika Jennifer Natalia Christsanta Lindawati Kartika Manggala Putra Halim Martina Rahmawati Masitoh Mintarti Mokhamad Syaefudin Andrianto Muslikhah, Rr. Siti Nisa Zahra Nuriza Nenden Irawan Palahuddin, Akasyah Popi Puspita Praningrum Praningrum Ramadhansyah Rindah Febriana Suryawati Santoso, Ignatius Hari Siti Muslikhah Siva Nadia Solikhah Solikhah Sri Devi Suci Paramitasari Syahlani Tommy Agus Darmawan Winna Algustin Wita Juwita Ermawati Yolla Haja Olyvia Yulina Eva Riany Zahra, Nisa