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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Neo-Bis Eco-Entrepreneur Jurnal Manajemen dan Bisnis Jayakarta Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) MES Management Journal Gemilang: Jurnal Manajemen dan Akuntansi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Yustina Chrismardani
Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Neo-Bis

 1 
KOMUNIKASI PEMASARAN TERPADU : IMPLEMENTASI UNTUK UMKM Yustina Chrismardani
Neo-Bis Vol 8, No 2 (2014): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v8i2.472

Abstract

Komunikasi pemasaran terpadu telah diadopsi baik di perusahaan besar maupun perusahaan kecil, termasuk di lingkungan usaha mikro kecil menengah (UMKM). UMKM dapat menggunakan program ini dengan menyesuaikan pada anggaran yang tersedia. Sebuah program sederhana dari komunikasi pemasaran terpadu yang dapat digunakan adalah memperkenalkan produk mereka kepada pelanggan dengan menggunakan brosur, banner (spanduk), diskon atau produk sample (gratis), dan pemasaran online, dapat digunakan sebagai alat promosi dengan anggaran yang rendah.  UMKM dapat melakukan komunikasi pemasaran terpadu, walaupun belum maksimal.  Kegiatan promosi yang dilakukan oleh UMKM masih terkendala oleh biaya,  kemampuan promosi yang sangat minim tersebut disebabkan oleh ketiadaan biaya sehingga hanya beberapa unsur dalam komunikasi pemasaran terpadu yang dapat diterapkan oleh UMKM, yaitu:  Iklan, publisitas, promosi penjualan, dan pemasaran langsung.
Peranan Lingkungan Eksternal Internal Terhadap Kinerja Industri Kecil Batik di Kabupaten Bangkalan Yustina Chrismardani; Triana Setiyarini
Neo-Bis Vol 2, No 1 (2008): JUNI
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v2i1.557

Abstract

The performance of every kind of  industry always related to external-internal environment.  Based on that subject, this research aimed to analyze the influences of external environment factors (buyers, suppliers, techology and government) and internal environment factors (marketing, finance and production) to the performance of small business of batik in Bangkalan.  The population of this research was the small business’s manager or owner in Kecamatan Tanjung Buli Kabupaten Bangkalan.  The sample was 42 batik’s manager or owner, taken in 3 villages.  The result of this research was : buyers, suppliers, technology, marketing and production had the significant influences to the small business’s performance; and marketing had the biggest influence to the small businesss’s performance.
MENGUKUR LOYALITAS PELANGGAN MELALUI RETAIL SERVICE QUALITY YUSTINA CHRISMARDANI
Neo-Bis Vol 9, No 2 (2015): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v9i2.1276

Abstract

This study aims to determine the direct effects of five variables of retail service quality (X) on customer satisfaction (Y1), the direct effect of customer satisfaction (Y1) on customer loyalty (Y2), the direct effects of five X variables on customer loyalty (Y2) and the indirect effects of five X variables on customer loyalty through customer satisfaction.  The data was taken from 100 customer of Tom and Jerry store. Used path analysis, the result can be reveled as : physical aspects and policy have the direct effects of customer satisfaction, while customer satisfaction has the direct effect on customer loyalty.  It means that physical aspects and policy has the indirect effects of customer loyalty through customer satisfaction.  Meanwhile the other variables such as reliability, personal interaction and problem solving don’t have the direct effects of customer satisfaction, it means those variables don’t have the indirect effects of customer loyalty through customer satisfaction.  Only physical aspects and reliability which have the direct effects on customer loyalty.
IMPLEMENTASI BLUE OCEAN STRATEGY DI INDONESIA Yustina Chrismardani
Neo-Bis Vol 4, No 2 (2010): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v4i2.586

Abstract

Blue Ocean Strategy was a strategy to create uncontested market and make competition irrelevant. In blue ocean, demand is created rather than fought over. Canvas strategy and value curve was needed to create Blue Ocean Strategy.  Its a dinamic process to create a blue ocean, and always needed to check on value curve, in order to find know the time to create another blue ocean.  Altough a wellknown strategy, the implementation in Indonesia still rare and needed a manager with a long-term perspective and knowldge to execute this strategy.
Co-Authors Ahmad Faisol Amir Andri Wijanarko Deykha Aguilika Diansyah, Rafi Jefri Evaliati Amaniyah Firnanda Noeria R Nizam Ulul Azmy Puteri Aisyah Triana Setiyarini Triana Setiyarini