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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JURNAL MANAJEMEN BISNIS Journal of Mandalika Literature
Fathor AS
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Humanities Economics, Econometrics & Finance Education Social Sciences

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MENGULIK FENOMENA ROKOK ILEGAL DALAM PERSPEKTIF BIAYA PRODUKSI KONVENSIONAL DAN ISLAM Fatimatul Fatmariyah; Lilik Rahmawaty; Muh Syarif; Fathor AS
Kompetensi (Competence : Journal of Management Studies) Vol 16, No 2 (2022): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v16i2.17560

Abstract

Bauran Pemasaran Industri Rumah Tangga : sebagai Upaya Transfigurasi di Era Vuca Eka Rachmawati; Eny Machsusiyah Zin; Muhammad Bima; Peni Nevia Fitri Ami; Fathor AS
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3576

Abstract

The development of the industrial revolution 4.0 era is the cause of progress in various fields, especially the economic sector. The covid-19 pandemic that occurred 4 years ago paralyzed the sector, especially the economic sector, and led to a transformation that can be seen based on VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). This research aims to find out what strategies are carried out by home industri entrepreneurs to increase the number of sales volumes amid the onslaught of VUCA transfomation and provide suggestions or input for what solutions should be done in the home industri company Batang-batang Daya Village, Sumenep Regency. This research uses descriptive qualitative methods with primary data in the form of interviews, documentation, and observation. The technique of taking sample data is done by purposive sampling. The results of the study are the strategies used in the industri can increase business volume in the Household Industri is to use Advertising, sales promotion, personal selling, publicity, and direct marketing. The contribution of this research is that it can help the Household industri in Batang-batang Daya village, Sumenep district in providing solutions to increase sales volume in the midst of the VUCA Era. In addition, this research also contributes to providing information to academics in dealing with problems related to the economy in the VUCA Era.
The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator Putri Kusuma Wulandari; Fathor AS; Darul Islam
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1326

Abstract

This study aims to analyze the influence of destination image on destination loyalty with authenticity as a moderator in the Lon Malang Beach tourism, Sampang. The method used in this study is quantitative. The data collection technique used a questionnaire with a total of 97 respondents, and the respondents in this study were tourists who had visited Lon Malang Beach tourism, Sampang. The data analysis technique used is structural Equation modeling (SEM) with SmartPLS 4.1.1.5 software. The results of the study indicated that destination image has a significant effect on authenticity and destination loyalty. This finding underscores the importance of managing destination image and authenticity to strengthen destination loyalty and support sustainable tourism development.
The Influence of Destination Image, Emotional Experience, and Perceived Value on Tourist Loyalty Through Satisfaction as an Intervening Variable Ryan Restu Prasasongko; Fathor AS; Aprilina Susandini
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1383

Abstract

This study aims to analyze the influence of destination image, emotional experience, and perceived value on tourist loyalty through tourist satisfaction as an intervening variable on Talang Siring Beach tourism, Pamekasan. The method used in this study is quantitive. The data collection technique used a questionnaire of 97 respondents based on the Cochran formula, this study involved all visitors to Talang Siring Beach, Pamekasan as the research population. The collected data were analyzed using SEM-PLS through SmartPLS. This study found that all hypotheses statistically showed a positive and significant influence between destination image, emotional experience, and perceived value on tourist loyalty. This finding emphasizes the importance of managing destination image, emotional experience, and perceived value to strengthen tourist loyalty.
Co-Authors aprilina susandini Darul Islam Eka Rachmawati Eny Machsusiyah Zin Fatimatul Fatmariyah Lilik Rahmawaty Muh Syarif Muhammad Bima Peni Nevia Fitri Ami Putri Kusuma Wulandari Ryan Restu Prasasongko ST, Saharani