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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Journal Of Business, Finance, and Economics (JBFE) Journal of Mandalika Literature
Fathor AS
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Humanities Economics, Econometrics & Finance Education Social Sciences

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MENGULIK FENOMENA ROKOK ILEGAL DALAM PERSPEKTIF BIAYA PRODUKSI KONVENSIONAL DAN ISLAM Fatimatul Fatmariyah; Lilik Rahmawaty; Muh Syarif; Fathor AS
Kompetensi (Competence : Journal of Management Studies) Vol 16, No 2 (2022): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v16i2.17560

Abstract

Bauran Pemasaran Industri Rumah Tangga : sebagai Upaya Transfigurasi di Era Vuca Eka Rachmawati; Eny Machsusiyah Zin; Muhammad Bima; Peni Nevia Fitri Ami; Fathor AS
Journal of Mandalika Literature Vol. 5 No. 4 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v5i4.3576

Abstract

The development of the industrial revolution 4.0 era is the cause of progress in various fields, especially the economic sector. The covid-19 pandemic that occurred 4 years ago paralyzed the sector, especially the economic sector, and led to a transformation that can be seen based on VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). This research aims to find out what strategies are carried out by home industri entrepreneurs to increase the number of sales volumes amid the onslaught of VUCA transfomation and provide suggestions or input for what solutions should be done in the home industri company Batang-batang Daya Village, Sumenep Regency. This research uses descriptive qualitative methods with primary data in the form of interviews, documentation, and observation. The technique of taking sample data is done by purposive sampling. The results of the study are the strategies used in the industri can increase business volume in the Household Industri is to use Advertising, sales promotion, personal selling, publicity, and direct marketing. The contribution of this research is that it can help the Household industri in Batang-batang Daya village, Sumenep district in providing solutions to increase sales volume in the midst of the VUCA Era. In addition, this research also contributes to providing information to academics in dealing with problems related to the economy in the VUCA Era.
Eksplorasi Kinerja Keuangan Desa Wisata Berdasarkan Rasio Profitabilitas Dan Pengaruh Dari Inovasi Produk Umi Nurjanah; Fathor AS
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4634

Abstract

The purpose of this study is to determine the financial performance of tourism villages based on profitability ratios, to analyze the relationship between the company's financial performance and the level of product innovation. The sample in this study is financial statements in a certain period using purpossive sampling techniques. This research approach is quantitative with simple profitability ratio and linear regression analysis techniques. Based on the results of the study, during 2022-2023 the profitability of the Kedatim Mangrove Tourism Destination has decreased significantly, and the results of a simple linear regression analysis found no significant effect of product innovation on financial performance.
Peran E-Wom Dan Brand Image Terhadap Loyalitas Di Desa Wisata Kabupaten Pamekasan Dwi Nur Cholifah; Fathor AS
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4635

Abstract

This research was conducted with the aim of determining the role of Electronic Word of Mouth (E-WOM) and brand image on visitor loyalty through tourist visiting decisions. The method used in this study is quantitative descriptive method. The samples taken were visitors to Bukit Kehi Tourism as many as 115 people by applying accidental sampling techniques. Data in the study were obtained from primary data through the distribution of questionnaires and also secondary data sourced from literature related to the object of research. The data analysis technique used is Partial Last Square. The results of this study stated that E-WOM (X1) has a significant effect on visiting decisions (Z), Brand image (X2) has a significant effect on visiting decisions (Z), E-WOM (X1) has a significant effect on visitor loyalty (Y), Brand image (X2) does not have a significant effect on visitor loyalty (Y), and visiting decisions have a significant effect on visitor loyalty (Y).
Co-Authors Darul Islam Dwi Nur Cholifah Eka Rachmawati Eny Machsusiyah Zin Fatimatul Fatmariyah Lilik Rahmawaty Muh Syarif Muhammad Bima Peni Nevia Fitri Ami ST, Saharani Umi Nurjanah