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All Journal JURNAL MANAJEMEN BISNIS Jurnal Media Akademik (JMA)
Putri Kusuma Wulandari
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA DI ERA DIGITAL UNTUK MENINGKATKAN KINERJA ORGANISASI Putri Kusuma Wulandari; Mudji Kuswinarno
Jurnal Media Akademik (JMA) Vol. 2 No. 9 (2024): JURNAL MEDIA AKADEMIK Edisi September
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i9.784

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pengembangan sumber daya manusia (SDM) di era digital guna meningkatkan kinerja organisasi. Era digital yang ditandai dengan pesatnya perkembangan teknologi informasi dan komunikasi telah mengubah lanskap bisnis dan organisasi. Penelitian ini menggunakan metode studi literatur review yang menganalisis terbaik terkait pengembangan sumber daya manusia di era digital. Hasil penelitian menunjukkan bahwa strategi pengembangan sumber daya manusia yang efektif meliputi peningkatan keterampilan digital melalui pelatihan dan pendidikan berkelanjutan, penggunaan teknologi dalam manajemen kinerja, serta penerapan budaya organisasi yang adaptif terhadap perubahan teknologi.
The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator Putri Kusuma Wulandari; Fathor AS; Darul Islam
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1326

Abstract

This study aims to analyze the influence of destination image on destination loyalty with authenticity as a moderator in the Lon Malang Beach tourism, Sampang. The method used in this study is quantitative. The data collection technique used a questionnaire with a total of 97 respondents, and the respondents in this study were tourists who had visited Lon Malang Beach tourism, Sampang. The data analysis technique used is structural Equation modeling (SEM) with SmartPLS 4.1.1.5 software. The results of the study indicated that destination image has a significant effect on authenticity and destination loyalty. This finding underscores the importance of managing destination image and authenticity to strengthen destination loyalty and support sustainable tourism development.
Co-Authors Darul Islam Fathor AS Mudji Kuswinarno