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ANALISIS KETERSEDIAAN PRASARANA DAN SARANA PERMUKIMAN NELAYAN DI KELURAHAN LAKOLOGOU KECAMATAN KOKALUKUNA KOTA BAUBAU Muhamad Himan; Muh. Syarif; Manat Rahim
Jurnal Perencanaan Wilayah Vol 3, No 2 (2018)
Publisher : Universitas Halu Oleo

Penelitian ini bertujuan mengidentifikasi dan menganalisis kondisi lingkungan permukiman di tinjau dari aspek fisik (prasarana dan sarana), sosial dan ekonomi masyarakat di Kelurahan Lakologou Kecamatan Kokalukuna Kota Baubau berdasarkan Standar Pelayanan Minimal (SPM) permukiman. Penelitian ini dilaksanakan di Kelurahan Lakologou Kecamatan Kokalukuna Kota Baubau. Data yang digunakan adalah data kependudukan, data eksisting pemukiman nelayan berupa sosial budaya, ekonomi, dan lingkungan serta peta dasar wilayah penelitian yang diperoleh dari Bappeda Kota Baubau, BPS Kota Baubau dan dianalisis secara deskriptif kualitatif.Hasil penelitian menunjukkan bahwa kondisi lingkungan permukiman Kelurahan Lakologou Kota Baubau ditinjau dari 1) aspek fisik : prasarana jalan kota sudah memenuhi SPM sedangkan jalan lingkungan dan jalan setapak tidak memenuhi SPM, prasarana drainase di Kelurahan Lakologou sudah memenuhi SPM, prasarana air bersih di Kelurahan Lakologou sudah memenuhi SPM, prasarana MCK di Kelurahan Lakologou sudah memenuhi SPM, prasarana pengolahan air limbah di Kelurahan Lakologou tidak memenuhi SPM, prasarana pengelolaan sampah di Kelurahan Lakologou tidak memenuhi SPM, prasarana jaringan listrik di Kelurahan Lakologou sudah memenuhi SPM, sarana perkantoran dan pemerintahan di Kelurahan Lakologou sudah memenuhi SPM, sarana kesehatan di Kelurahan Lakologou sudah memenuhi SPM, sarana peribadatan di Kelurahan Lakologou sudah memenuhi SPM, sarana perekonomian dan jasa di Kelurahan Lakologou sudah memenuhi SPM; 2) aspek sosial ekonomi : tingkat pendidikan masyarakat relatif rendah yaitu 77,02% berpendidikan dasar (Tidak tamat SD, Tamat SD & SLTP), sebagian besar masyarakat bekerja sebagai petani, nelayan dan pedagang, dan masyarakat memiliki kesadaran yang rendah terhadap kebersihan, kesehatan dan kelestarian lingkungan permukiman. Kata Kunci : Prasarana, Sarana, Permukiman

ANALISIS MARJIN DAN EFISIENSI SALURAN PEMASARAN PETANI JAGUNG DI KABUPATEN PAMEKASAN MADURA Miftaqul Jana; Muh. Syarif
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 1 (2024): Vol. 6 No. 1 Maret 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i1.6891

Industri pertanian merupakan sektor vital bagi kelangsungan pangan Indonesia. Hasil dari industri pertanian merupakan makanan pokok bagi sebagian besar masyarakat Indonesia. Hasil pertanian seperti beras, padi, gandum, dan singkong merupakan sumber karbohidrat paling dibutuhkan masyarakat Indonesia untuk di konsumsi. Dari banyaknya tanaman pangan yang di kembangkan di industri pertanian, jagung merupakan salah satu produk pertanian yang cenderung mudah untuk dibudidayakan. Penelitian ini di laksanakan di Madura Jawa Timur. Madura yang mayoritas lahan kering, cocok untuk budidaya jagung. Penilitian ini menggunakan metode penelitian deskriptif analitis yang merupakan gabungan dari metode deskriptif dan metode analitis. Pendekatan yang di gunakan adalah pendekatan kuantitatif dengan penetuan sampel menggunakan purposive sampling yang mana sampel yang di gunakan di tentukan dengan sengaja. Sampel yang digunakan yaitu 30 petani jagung yang masih aktif melakukan kegiatan pemasaran jagung. Penelitian ini menganalisa marjin yang di peroleh petani dan saluran paling efisien yang digunakan oleh petani.

Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.

The Role of Brand Personality in Determining the Success of Green Marketing Strategies Nuriya Fadilah; Muh. Syarif; Suyono Suyono
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.504

This study explores the role of brand personality in the success of green marketing strategies, focusing on the dimensions of sincerity, excitement, competence, and sophistication. The findings indicate that these dimensions significantly enhance consumer trust, loyalty, and purchase intention toward environmentally friendly products. Green marketing influences consumer behavior through both functional and emotional aspects, with external factors such as consumer values, regulations, and market context acting as moderators. These findings provide practical implications for companies to strengthen brand personality and ensure transparency in sustainability claims, while also offering opportunities for further research on the external factors influencing green marketing strategies.

Motivations Behind e-WOM and Brand Engagement on Consumer Platforms: A Systematic Review Itaul Masarroh; Muh. Syarif; Suyono Suyono
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.512

The purpose of this study is to determine and examine the factors that influence customers' decision to use electronic word-of-mouth (e-WOM) on consumer opinion platforms, as well as the impact of brand involvement on this behavior. This study synthesizes 21 peer-reviewed journal papers using a Systematic Literature Review (SLR) approach informed by PRISMA guidelines in order to better understand the underlying elements that motivate consumers to express their thoughts online. The findings reveal that consumer participation in e-WOM is influenced by intrinsic factors such as altruism, self-enhancement, and community involvement, as well as extrinsic factors including financial incentives. Furthermore, emotional, cognitive, and behavioral brand engagement significantly contributes to the tendency to engage in both positive and negative e-WOM. The review also highlights that intense brand engagement can enhance loyalty while simultaneously increasing the likelihood of negative e-WOM when expectations are unmet. These insights suggest that the relationship between consumer motivation, brand engagement, and e-WOM is both complex and contextual, shaped by the digital platform in use, product category, and prevailing cultural norms. This study contributes theoretically to consumer behavior literature and offers practical implications for developing more personalized, participatory, and responsive digital marketing strategies in the age of social media.

Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.

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