Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics and Management Research
Nuriya Fadilah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Brand Personality in Determining the Success of Green Marketing Strategies Nuriya Fadilah; Muh. Syarif; Suyono Suyono
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.504

Abstract

This study explores the role of brand personality in the success of green marketing strategies, focusing on the dimensions of sincerity, excitement, competence, and sophistication. The findings indicate that these dimensions significantly enhance consumer trust, loyalty, and purchase intention toward environmentally friendly products. Green marketing influences consumer behavior through both functional and emotional aspects, with external factors such as consumer values, regulations, and market context acting as moderators. These findings provide practical implications for companies to strengthen brand personality and ensure transparency in sustainability claims, while also offering opportunities for further research on the external factors influencing green marketing strategies.
Systematic Literature Review: Business Ethics in the Use of Recommendation Algorithms in the Digital Era Nuriya Fadilah; Itaul Masarroh; Iriani Ismail
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.606

Abstract

This study examines how recommendation algorithms, powered by big data and artificial intelligence, drive the growth of digital businesses by personalizing user experiences. Through a review of 21 studies, it identifies key ethical challenges such as algorithmic bias, privacy breaches, lack of transparency, and behavioral manipulation through dark patterns. To mitigate these issues, the literature emphasizes the importance of implementing the Fairness, Accountability, and Transparency (FAT) framework using explainable AI, user data control mechanisms, regular algorithm audits, and compliance with legal frameworks such as the GDPR. The study further highlights the need for deeper research on data governance, integration between GDPR and Indonesia’s Personal Data Protection Law (UU PDP), and more interdisciplinary and longitudinal studies, particularly in Southeast Asia. These findings underscore the necessity of maintaining a balance between technological innovation and ethical accountability to foster a sustainable and trustworthy digital ecosystem that supports both user protection and business growth.
Co-Authors Iriani Ismail Itaul Masarroh Muh. Syarif Suyono Suyono