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All Journal Ecogreen Jurnal Hutan dan Masyarakat Jurnal Penelitian Kehutanan Bonita JURNAL HUTAN TROPIS
Muhammad Tahnur
Program Studi Kehutanan Universitas Muhammadiyah Makassar
Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Environmental Science Materials Science & Nanotechnology Social Sciences

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STRATEGI PEMASARAN PRODUK MOULDING BERBAHAN BAKU KAYU JATI PUTIH Gmelina arborea DENGAN PENDEKATAN BAURAN PEMASARAN Muhammad Tahnur; Supratman Supratman; Bakri Bakri
Jurnal Ecogreen Vol 1, No 2 (2015)
Publisher : Universitas Haluoleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.027 KB)

Abstract

The change of raw material compositions (diameter and types) results in sufficient raw materials supply for moulding industry . The aims of research are (1) to describe the Jati putih (Gmelina arbore) wood product moulding marketing strategy at this moment. (2) to analyze the implementation of marketing mix  in developing the marketing of  products made from jati putih (gmelina arborea) moulding. The research was conducted at PT. Fauzan jaya and UD. Berua jaya. Both companies are located in Tallo district of Makassar as the centre of moulding products processing into a framework and a sofa-spring of the type of Jati putih (gmelina arborea). The method of the study is a qualitative descriptive studying the marketing strategy for products of Jati putih (gmelina arborea) moulding. Data where obtained from producers for strategy they use and from the customers for the success of the producers strategy. Analysis of current marketing strategy is also conduct to identify the current employed strategy, the success level of the strategy and the development of marketing strategies with marketing mix. The results of the research indicated that the strategy for the product is brand strategy, pricing strategy is an economy strategy, the distribution strategy is direct distribution, promotion strategy is personal selling and the product life cycle is introduction strategy.) Those strategies are practiced currently. Indicators of the success of the strategies are: brand awareness, market share, customer satisfaction  which all give an overview of necessary development of marketing strategy by diversifying products and after-sales services (product strategy), increasing the price bargaining power with quality improvement (pricing strategy), intensify the distribution and production locations closer to the consumer / factory (distribution strategy), the increase in personal selling and educate the market with the advantages of the Jati putih (gmelina arborea) (promotion strategy) and increase position of the product life cycle curve of the introductory stage to the growth stage. Keyword : marketing strategy, jati putih, marketing mix
Nilai Manfaat Ekonomi Hutan Kota Universitas Hasanuddin Makassar Muthmainnah Zainuddin; Muhammad Tahnur
Jurnal Hutan dan Masyarakat VOLUME 10 NOMOR 2, DESEMBER 2018
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.21 KB) | DOI: 10.24259/jhm.v10i2.4874

Abstract

This research aims to (1) identify the current indirect economic benefit resources of Hasanuddin University’s urban forest (2) find out the indirect economic benefit value of Hasanuddin University’s urban forest. This research has been implemented for 6 months during March to August 2018.  The economic benefit value consists of wood value, coolness value and water absorption value.  Method used to obtain the wood value is calculated based on market price approach, the coolness value of the urban forest is based on the market value of substitute goods while the water absorption value is calculated based on the trees’ ability in absorbing water. The research result shows that the urban forest of Hasanuddin University has a very large and high benefit value.  Some indirect economic benefit values contained in the  urban forest are of the wood value, coolness benefit value and water absorption benefit value. The wood value of Hasanuddin University’s urban forest is Rp. 46.586.400/year The coolness economic value is calculated from the total cost of procuring Air Conditioner (AC) and the maintenance cost. The coolness value of Hasanuddin University’s urban forest is Rp. 3.6828.000.000.  The economic value of water absorption of Hasanuddin University’s urban forest is calculated based on the trees’ ability to hold water. The economic value of water absorption of Hasanuddin University’s urban forest is Rp. 384.189,12/days so that the water absorption  of Hasanuddin University’s urban forest is  Rp. 140.229.028,8/year.  
ANALISIS NILAI MANFAAT EKONOMI TANAMAN AREN DI DESA KO’MARA KECAMATAN POLONGBANGKENG UTARA KABUPATEN TAKALAR Muhammad Tahnur; Irma Sribianti; Erlyn Padyla
Jurnal Penelitian Kehutanan BONITA Vol 2, No 2 (2020): DESEMBER 2020
Publisher : Universitas Andi Djemma Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55285/bonita.v2i2.524

Abstract

This study aims to determine the value of the economic benefits of sugar palm plants utilized by the community. The research was conducted for 2 months, starting from September to October 2018. The preparatory phase was to determine the location of the study, namely in the Village of Ko'mara, Polongbangkeng District, North Takalar District. With the consideration that in the village there are many sugar palm plants. The next step is identification to see how many people manage palm sugar plants to produce processed palm products. Based on the results of identification obtained 12 respondents. Calculation of the economic value of sugar palm plants is done by calculating income based on market prices. The results showed that sugar palm plants had been processed into Brown Sugar, Kolang Kaling and Ijuk. The value of the economic benefits of the production of Red Sugar is Rp. 99,575,000 / year with a percentage of 69.40%, the production of Kolang-Kaling is Rp. 26,188,000 / year with a percentage of 18.25%, and the production of Ijuk is Rp. 17,700,000 / year with a percentage of 12.33%. The total value of the economic benefits of sugar palm plants is Rp. 143,463,000 / year.
NILAI MANFAAT EKONOMI DIVERSIFIKASI PRODUK BAMBU PADA HUTAN RAKYAT DI KECAMATAN KULAWI KABUPATEN SIGI Irma Sribianti; Muhammad Tahnur; Muthmainnah Muthmainnah; Muh. Lutfi Maulana
Jurnal Hutan Tropis Vol 10, No 2 (2022): Jurnal Hutan Tropis Volume 10 Nomer 2 Edisi Juli 2022
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v10i2.14127

Abstract

Penelitian ini bermaksud untuk mengetahui nilai manfaat ekonomi diversifikasi produk bambu. Penelitian dilaksanakan selama 2 bulan di Desa Namo Kecamatan Kulawi Kabupaten Sigi, dengan pertimbangan bahwa didesa tersebut terdapat hutan bambu rakyat yang dimanfaatkan oleh masyarakat untuk memproduksi bambu. Berdasarkan hasil identifikasi diperoleh 25 responden. Analisis nilai manfaat ekonomi produk olahan tanaman bambu menggunakan metode valuasi ekonomi dengan menghitung pendapatan masyarakat berdasarkan harga pasar (market price). Hasil penelitian menunjukkan bahwa tanaman bambu dimanfaatkan oleh masyarakat untuk diproduksi menjadi meja, kursi dan rak TV. Nilai manfaat ekonomi tanaman bambu yang diproduksi menjadi meja sebesar Rp. 15.113.000/tahun dengan persentase produk 44,50%, nilai manfaat ekonomi tanaman bambu yang diproduksi menjadi kursi sebesar Rp. 10.577.750/tahun dengan persentase produk 31,15%, nilai manfaat ekonomi tanaman bambu yang diproduksi menjadi rak TV sebesar Rp. 8.268.500/tahun dengan persentase produk 24,35%, sehingga total nilai manfaat ekonomi diversifikasi produk bambu menjadi meja, kursi dan rak TV sebesar Rp. 33.959.250/tahun
KELAYAKAN EKOWISATA MANGROVE LUPPUNG BERBASIS POTENSI KEANEKARAGAMAN HAYATI Irma Sribianti; Hikmah Hikmah; Muthmainnah Muthmainnah; Andi Azis Abdullah; Muhammad Tahnur; Reski Melati
Jurnal Hutan Tropis Vol 11, No 3 (2023): Jurnal Hutan Tropis Volume 11 Nomer 3 Edisi September 2023
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v11i3.17627

Abstract

Penelitian ini bertujuan untuk mengetahui nilai kelayakan ekowisata Hutan Mangrove Luppung.  Metode analisis data berpedoman pada Pedoman Analisis Wilayah Kerja Objek dan Daya Tarik Wisata Alam (ADO-ODTWA) Direktorat Jenderal Perlindungan Hutan dan Konservasi Alam Tahun 2003 dianalisis menggunakan skoring sesuai dengan kriteria yang terdapat dalam Pedoman Analisis Objek Daerah Operasi dan Daya Tarik Wisata Alam dari Direktorat Jenderal Perlindungan Hutan dan Alam Konservasi tahun 2003. Perhitungan untuk masing-masing kriteria ini menggunakan tabulasi dimana diperoleh angka dari hasil penilaian yang nilai bobotnya berpedoman pada Penilaian Wilayah Kerja Obyek dan Daya Tarik Wisata Alam Direktorat Jenderal Perlindungan Hutan dan Konservasi 2003. Metode Penilaian Kelayakan Ekowisata dengan nilai yang telah ditentukan untuk setiap kriteria.  Nilai kelayakan ekowisata Hutan Mangrove sebesar 70,8% masuk dalam kategori layak untuk dikembangkan sebagai objek wisata
HARNESSING UAV IMAGERY FOR EFFICIENT MONITORING AND EVALUATION OF FOREST REHABILITATION IN INDONESIA Naufal Naufal; Muhammad Tahnur; Hasanuddin Molo; Muh Daud; Fidaan Husein Azuz
Jurnal Hutan Tropis Vol 13, No 3 (2025): Jurnal Hutan Tropis Volume 13 Nomer 3 Edisi September 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i3.23802

Abstract

The successful outcome of forest rehabilitation governance projects in Indonesia remains debatable due to a lack of convincing evidence, including the use of manipulable geotagging camera photos. Conversely, advancements in deep learning and machine learning for object detection have shown significant promise, yet their application often remains challenging for local communities and governments due to limited technical expertise. This research investigates the use of high-spatial-resolution UAV imagery integrated with deep learning techniques to identify planting holes and seedlings—key indicators of forest rehabilitation progress. Our study aimed to enhance accountability in forest rehabilitation governance projects by developing a user-friendly and government-aligned model that simplifies application for non-experts. By leveraging eCognition software, we customised learning templates and implemented parameter optimisations to address environmental complexities, such as shadows and dense grass, which often lead to misclassification. Applied to a 200-hectare rehabilitation site in Baringeng Village, Bone Regency, South Sulawesi, our method achieved an accuracy of 85.97% for the planting hole class and 82.15% for the planting seedlings class. This iterative refinement process revealed the potential for broad applicability in forest monitoring projects with tight timelines and the need for independent or third-party assessments. Our findings underscore the value of integrating UAV imagery and automated machine learning workflows for cost-effective and scalable forest rehabilitation monitoring while identifying limitations and opportunities for future research in larger and more diverse environments.
Co-Authors Andi Azis Abdullah Bakri Bakri Erlyn Padyla Fidaan Husein Azuz Hasanuddin Molo Hikmah Hikmah Muh Daud Muh. Lutfi Maulana Muthmainnah Muthmainnah Naufal Ahmad Naufal Naufal Reski Melati Sribianti, Irma Supratman Supratman