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STRATEGI PEMASARAN PRODUK MOULDING BERBAHAN BAKU KAYU JATI PUTIH Gmelina arborea DENGAN PENDEKATAN BAURAN PEMASARAN Muhammad Tahnur; Supratman Supratman; Bakri Bakri
Jurnal Ecogreen Vol 1, No 2 (2015)
Publisher : Universitas Haluoleo

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Abstract

The change of raw material compositions (diameter and types) results in sufficient raw materials supply for moulding industry . The aims of research are (1) to describe the Jati putih (Gmelina arbore) wood product moulding marketing strategy at this moment. (2) to analyze the implementation of marketing mix  in developing the marketing of  products made from jati putih (gmelina arborea) moulding. The research was conducted at PT. Fauzan jaya and UD. Berua jaya. Both companies are located in Tallo district of Makassar as the centre of moulding products processing into a framework and a sofa-spring of the type of Jati putih (gmelina arborea). The method of the study is a qualitative descriptive studying the marketing strategy for products of Jati putih (gmelina arborea) moulding. Data where obtained from producers for strategy they use and from the customers for the success of the producers strategy. Analysis of current marketing strategy is also conduct to identify the current employed strategy, the success level of the strategy and the development of marketing strategies with marketing mix. The results of the research indicated that the strategy for the product is brand strategy, pricing strategy is an economy strategy, the distribution strategy is direct distribution, promotion strategy is personal selling and the product life cycle is introduction strategy.) Those strategies are practiced currently. Indicators of the success of the strategies are: brand awareness, market share, customer satisfaction  which all give an overview of necessary development of marketing strategy by diversifying products and after-sales services (product strategy), increasing the price bargaining power with quality improvement (pricing strategy), intensify the distribution and production locations closer to the consumer / factory (distribution strategy), the increase in personal selling and educate the market with the advantages of the Jati putih (gmelina arborea) (promotion strategy) and increase position of the product life cycle curve of the introductory stage to the growth stage. Keyword : marketing strategy, jati putih, marketing mix
Neraca Pemanfaatan Kemiri dan Madu di Taman Nasional Bantimurung Bulusaraung Auliah Rachmah; Supratman Supratman; Makkarennu Makkarennu
Jurnal Hutan dan Masyarakat VOLUME 10 NOMOR 1, JULI 2018
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.183 KB) | DOI: 10.24259/jhm.v0i0.3910

Abstract

Penelitian ini bertujuan untuk menghitung jumlah besaran pemanfaatan kemiri dan madu di Taman Nasional Bantimurung Bulusaraung. Penelitian ini telah dilaksanakan sejak bulan Desember 2016. Tempat pelaksanaan penelitian di Desa Tompobulu, Kecamatan Balocci, Kabupaten Pangkep, Provinsi Sulawesi Selatan.Kegiatan ini menggunakan pendekatan partisipasif, untuk mendapatkan data dan informasi dari masyarakat yang memanfaatkan kemiri dan madu. Pendekatan ini dilakukan melalui wawancara, kuesioner dan penelusuran dokumen/literatur dengan menggunakan teknik purposive sampling. Neraca fisik dan neraca moneter yang di manfaatkan oleh masyarakat di analisis dengan menghitung jumlah cadangan awal pada tahun penelitian ditambah dengan jumlah penanaman, kemudian dikurangi dengan jumlah deplesi sehingga akan diperoleh jumlah cadangan akhir.Hasil penelitian diperoleh jumlah neraca fisik madu cadangan akhir 558 liter, neraca moneter madu cadangan akhir 115.861.440 neraca fisik kemiri cadangan akhir 1.060 kg,neraca moneter kemiri cadangan akhir (– Rp 40.113.000).Kata kunci : Neraca fisik, Neraca moneter, Kemiri, Madu, Deplesi
Strategi Pengembangan Program Pemberdayaan Masyarakat Hutan Kemasyarakatan di Desa Gunung Silanu Kecamatan Bangkala Kabupaten Jeneponto Nur Hikmah; Asar Said Mahbub; Supratman Supratman
Jurnal Hutan dan Masyarakat VOLUME 10 NOMOR 2, DESEMBER 2018
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1064.376 KB) | DOI: 10.24259/jhm.v10i2.4765

Abstract

Community forestry development in Gunung Silanu village is capable of rebuilding deforestation-affected forest, but communities can not take advantage of the potential forests to improve their welfare. Therefore, a strategy for community forestry development is required. This study aims to analyze the success rate of community empowerment programs in community forest management, analyze the drivers and restraints of community forest management, and formulate strategies and action programs for community empowerment development. The study was conducted from February to May 2018 in the community forest area of Gunung Silanu Village. The data obtained were identified and reviewed using the criteria tables and indicators of community empowerment. Furthermor drivers and inhibitors were identified to determine the importance of each factor through expert studies. Finally, strategies and action programs were formulated for each factor. The results show that the empowerment of community forestry development in Gunung Silanu village succeeded with a score of 2.4. Nevertheless, there are several factors that hinder the management of community forest. Therefore, the inhibiting factors will be reduced and simultaneously the driving forces will be strengthened through strategies and action programs.
Penilaian Kinerja Pembangunan Kesatuan Pengelolaan Hutan Produksi Awota di Provinsi Sulawesi Selatan Sadam S Husen; Supratman Supratman; Ridwan Ridwan
Jurnal Hutan dan Masyarakat VOLUME 10 NOMOR 2, DESEMBER 2018
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.4 KB) | DOI: 10.24259/jhm.v10i2.4941

Abstract

Kesatuan Pengelolaan Hutan Produksi (KPHP) Awota terbentuk setelah melalui tahapan berdasarkan pedoman pembangunan KPH, yaitu dari pencadangan awal hingga ditetapkan sebagai satu kawasan KPHP oleh Pemerintah Pusat. KPHP Awota telah menjalankan tugas dan fungsi untuk menyelenggaraan Tata Hutan dan Penyusunan Rencana Pengelolaan Hutan serta Pemanfaatan Hutan. Namun, keberhasilan pengelolaannya tidak terlepas dari berbagai dinamika dan persoalan, seperti masih terdapat konflik antara masyarakat dan pemerintah, belum selesainya proses rekonstruksi tata batas, dan belum  adanya jaminan keamanan terhadap investasi berbagai pihak di wilayah KPHP tersebut. Tujuan penelitian ini adalah  untuk menilai kinerja KPHP Awota dalam pelaksanaan pengelolaan hutan di tingkat tapak dengan menggunakan kriteria dan indikator dari Forest Watch Indonesia versi 1.0. Hasil penilaian kinerja menunjukkan bahwa nilai indeks kinerja pembangunan KPHP Awota pada tingkatan sedang dengan nilai 2,13 yang berarti bahwa KPHP Awota sudah cukup siap dalam mewujudkan fungsinya sebagai pengelola di tingkat tapak. Beberapa kriteria perlu menjadi perhatian, yaitu kemantapan kawasan, rencana kelola, mekanisme investasi, dan pelaksanaan pengelolaan dalam lingkup KPH sehingga harus diperkuat untuk menjamin operasionalisasi KPHP di tingkat tapak.
Dinamika Kelembagaan BUMDes (Badan Usaha Milik Desa) dalam Pengelolaan Hutan Desa Di Kabupaten Bantaeng Kitabullah Syam; Supratman Supratman; Yusran
Jurnal Hutan dan Masyarakat VOLUME 13 NOMOR 1, JULI 2021
Publisher : Fakultas Kehutanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.275 KB) | DOI: 10.24259/jhm.v13i1.12051

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ABSTRAK: Dalam rangka meningkatkan kekuatan kelembagaan dalam mencapai tujuannya, maka dapat ditumbuhkan melalui dinamika kelembagaan. Penelitian ini bertujuan untuk menganalisis dinamika kelembagaan Badan Usaha Milik Desa (BUMDes) dalam pengelolaan hutan desa di Kabupaten Bantaeng. Penelitian ini dilakukan pada dua BUMDes yaitu BUMDes Ganting yang terdapat di Desa Labbo dan BUMDes Sipakainga yang terdapat Desa Pattaneteang, Kecamatan Tompobulu, Kabupaten Bantaeng, Sulawesi Selatan. Pengumpulan data dilakukan melalui wawancara dengan ketua dan anggota BUMDes sebanyak 4 orang pada masing-masing BUMDes yang dipilih secara purposive sampling. Hasil wawancara tersebut kemudian dianalisis menggunakan analisis deskriptif berdasarkan 9 unsur dinamika kelembagaan dengan skala likert. Hasil penelitian menunjukkan bahwa BUMDes Ganting tergolong dalam kategori dinamis, dimana efektivitas kelompok merupakan unsur yang berpengaruh terhadap kedinamisan kelompok. Sedangkan BUMDes Sipakainga termasuk dalam kategoti tidak dinamis, dimana ketegangan kelompok menjadi unsur yang mempengaruhi ketidak dinamisan BUMDes tersebut.
Commoning the State Forest: Crafting Commons through an Indonesian Social Forestry Program Haudec Herrawan; Nurhady Sirimorok; Munajat Nursaputra; Emban Ibnurusyd Mas'ud; Fatwa Faturachmat; Andi Sadapotto; Supratman Supratman; Yusran Yusran; Muhammad Alif K. Sahide
Forest and Society Vol. 6 No. 1 (2022): APRIL
Publisher : Forestry Faculty, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24259/fs.v6i1.10680

Abstract

Studies of the commons grew out of responses to Hardin's bleak prediction of “tragedy of the commons,” that without state intervention or privatization, any commons will eventually be destroyed by allegedly self-interested users. As such, the commons studies traditionally tend to demonstrate cases where common pool resources (CPR) can be sustainably managed by groups of people beyond the state and market interventions. This paper shows a case from Sulawesi, Indonesia, where a state social forestry program can create a space for the program beneficiaries to build a commons. Through fieldwork that involves participant observation and in-depth interviews with program extension workers and beneficiaries in two social forestry farmer groups, this study found that the program can stimulate beneficiary groups to build collective action in managing the state forest plots admitted to them and that the two groups are the only successful ones among 14 neighboring groups that are involved in the same program. The study also shows that the management of the state-sponsored commons requires extension workers with deep knowledge about local people and landscape, economic incentives, and the flexibility of the local state agency in bending the rules based on bottom-up demands. Therefore, the case study shows that, on the one hand, the state program can actually stimulate the creation of the commons. On the other hand, commoning seems to be the only way to ensure a successful social forestry program.    
TINGKAT KESEJAHTERAAN MASYARAKAT DI KAWASAN HUTAN TANAMAN RAKYAT DUSUN TAMPANING DESA PATAMPANUA KECAMATAN MARIORIAWA KABUPATEN SOPPENG Andi Atira Ilfa; Supratman Supratman; Mas'ud Junus; Andi Khairil A.Samsu
Jurnal Eboni Vol 2 No 1 (2020): Juli
Publisher : Program Studi Kehutanan Universitas Muslim Maros

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Abstract

Abstract This study aims to assess the welfare indicators and to determine the welfare of community at community plantation forest areas. This study was conducted in December 2014 to January 2015, in community plantation forest areas Tampaning Hamlet, Patampanua Village, Marioriawa Subdistrict, Soppeng District. Data collected through observation, documentation and interview (questionnaire). Analysis method used is the analysis of revenue and analysis of cost to determine the amount of income of people in the use of forest products, and the qualitative descriptive analysis that explains the level of welfare were based on eight indicators from Central Agency of Statistics, which includes income, household consumption, state of residence, residence facility, the health of family members, accessibility to health, accessibility to education, and transport services. The results showed that public’s netto revenue by the use of non-timber forest products such as nuts, cocoa, sugar, honey, and livestock are Rp. 470.689.000/person/year and in average is 15.689.633/ person/year. The level of welfare at income indicator are criteria of high, household consumption with criteria of moderate, state of residence in the form of semi-permanent categories, residential facilities with criteria of sufficient, the health of family members with criteria of sufficient, accessibility to health with category of easy, accessibility to education with category of sufficient, and transport services with category of sufficient. Based on the accumulation of eight indicators of wellfare that have been previously studied, the welfare level of community in Tampaning Hamlet is in category of sufficient. The level of welfare in the area of community plantation forest (HTR) is increased if timber forest products can be managed immediately. Allowing timber logging in the area that have not been issued by the local government can help communities to solve the issues related to welfare.
Peningkatan Pengetahuan Kelompok Tani Aren melalui Pelatihan Usaha Gula Aren di Kabupaten Maros, Sulawesi Selatan makkarennu makkarennu; Supratman Supratman; Diyah Yumeina
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 2 (2022): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.8.2.146-152

Abstract

Palm sugar as one of the non-timber forest products commonly used by communities around the forest area to be processed into palm sugar that can be sold to make ends meet. Community service activities is carried out in one of the villages adjacent to the Hasanuddin University Educational Forest Village Rompegading Cenrana Maros District of South Sulawesi province. The purpose of the implementation of this activity is to increase the quality of palm sugar processers who are part of the Palm Sugar Farmer Group through training and mentoring. This is based on the problems faced by the group, namely the low knowledge of the community in the processing of palm sugar, production process, product diversification, packaging and marketing. The number of trainees as many as 20 people who are the target partners of the group Tani Moncong Jai. The implementation of the activity is carried out through several stages, namely the preparation stage, introduction of activities, implementation of training and evaluation stage. The external target that has been achieved is the improvement of participants' knowledge of the materials submitted. The results of the pre-test and post-test showed that there was a 30% increase in the knowledge of farm group members related to the handling of raw materials, 53% product diversification, and 34% marketing. In addition, there is a design of printed palm sugar that can be used to market their products.
Penerapan Program Aksara Lontara dan MS Office untuk Menerjemahkan Al-Quran ke dalam Bahasa Bugis di Pesantren As'adiyah, Kabupaten Wajo Faridah Rahman; Yusring Sanusi Baso; Andi Agussalim; Najmuddin H. Abd. Safa; Supratman Supratman
Khazanah Pengabdian Vol. 2 No. 1 (2020): KHAZANAH PENGABDIAN
Publisher : Universitas Hasanuddin

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Abstract

Study Program of Arabic of Hasanuddin University conducted community services at the As'adiyah Islamic Boarding School in Sengkang, Wajo Regency, South Sulawesi, Indonesia. The activity trained the teachers of the boarding school using the Lontara script application in translating the Holy Qur'an into Buginese. Also, this activity provided technical skills in using MS Word in writing articles for the teachers. Arabic Study Program used Cooperative and Collaborative Learning methods to train participants. Five lecturers from Arabic Study Program became facilitators in this activity.Meanwhile, the number of participants involved in this activity was 45 teachers. Besides, at the beginning of the event, this activity was also attended by 50 students of the Ma'had Aly Sengkang As'adiyah Islamic Boarding School. The results of this community Service are a sample translation of the Holy Quran that is the Surah Al-Fatihah and the Surah Al-Ikhlas into the Buginese. The participants translated the Holy Quran into Buginese using in Lontara script.
“Pasang”, Knowledge and Implementation of Local Wisdom in The Kajang Traditional Forest Area, South Sulawesi Nurmala nurmala; Muh Dassir; Supratman supratman
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 4 No 1: Februari – Juli 2022
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.596 KB) | DOI: 10.33649/pusaka.v4i1.151

Abstract

The Kajang tribe as a cultural and environmental tourism destination is a community of indigenous people who live in harmony with nature by having the life principle of "Kamase mase" (unpretentious) and are firm on the "Pasang" (message) of the ancestors. "Pasang" is a way of life for indigenous peoples originating from Turiek A'ra'na (the creator) which was passed down to Tu Mariolo (the first person). The core of "pasang", is to maintain and preserve the forest for a better life and more prosperous. The purpose of this research is to analyze the type of “pasang” as local knowledge and implementation of forest conservation in the Customary Areas. Data was collected through field observations and in-depth interviews with participants and key informants consisting of; 1) Customary Leaders, Ammatoa, 2) Customary Stakeholders, 3) Village Heads, 4) Non-Governmental Organizations, 5) indigenous peoples. The results showed that knowledge of local wisdom for forest conservation and management contained several "pasang". “Pasang” as Knowledge of local wisdom is implemented in the form of forest management zoning. The customary forest is divided into three zones; 1) core zone or sacred forest (borong karamaka or borong lompoa); 2) buffer zone, limited production forest (borong battasayya), and 3) utilization zone (borong Luarayya). The three forest zones have different functions and uses in Ammatoa supervision.