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All Journal Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen
Avia Maulidina
IPB University
Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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Gender Analysis of Family Traditions, Parent-Child Ties, and Happiness in Generation Z during Covid-19 Pandemic: Gender Analysis of Family Traditions, Parent-Child Ties, and Happiness in Generation Z during Covid-19 Pandemic Avia Maulidina; Herien Puspitawati
Journal of Family Sciences Vol. 6 No. 2 (2021): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v6i02.37325

Abstract

Generation Z has faced various transformations in life due to the Covid-19 pandemic. This study analyzes family traditions, parent-child ties, and happiness in Generation Z during the Covid-19 pandemic based on gender. This study used a quantitative approach with a non-probability voluntary sampling method involving 42 men and 130 women of generation Z who are college students and domiciled in the Special Region of Yogyakarta. Data were analyzed using descriptive analysis, independent t-test, and PLS-SEM. The results showed that family traditions varied in the category; meanwhile, parent child-ties and happiness were moderate. There were no significant gender differences in family traditions and parent-child ties, but women reported significantly lower happiness than men during the pandemic. This is in line with the results of the PLS-SEM model, which showed that gender had a negative effect on the happiness of generation Z. PLS-SEM model showed that family traditions and parent-child ties had significant positive effects on happiness. These findings imply that in the middle of Covid-19 pandemic social restrictions, families must strengthen family traditions and optimize parent-child ties so that the happiness of generation Z can be maintained, both for men and women.
PENGARUH INOVASI EDUKASI GIZI MASYARAKAT BERBASIS SOCIAL MEDIA MARKETING TERHADAP PENGETAHUAN, SIKAP, DAN PERILAKU DALAM UPAYA PENCEGAHAN STUNTING Megawati Simanjuntak; Lilik Noor Yuliati; Risda Rizkillah; Avia Maulidina
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 2 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.378 KB) | DOI: 10.24156/jikk.2022.15.2.164

Abstract

Pandemi Covid-19 menghambat program pencegahan dan pengentasan stunting sehingga dibutuhkan sarana yang mempermudah edukasi gizi di masa pandemi. Penelitian ini bertujuan untuk menguji inovasi edukasi gizi masyarakat berbasis social media marketing pada Youtube, Facebook, Instagram, TikTok, dan Twitter serta mengukur pengaruhnya terhadap perubahan kognitif, afektif, dan perilaku. Desain penelitian menggunakan pendekatan kuasi eksperimental dengan desain one group pre-test dan post-test. Penelitian dilaksanakan pada Bulan September hingga Desember 2021. Responden berjumlah 89 orang yang tersebar pada lima media sosial. Data dianalisis dengan uji beda paired t-test. Secara keseluruhan untuk semua media sosial, terjadi peningkatan pengetahuan sebesar 13,88 poin, sikap sebesar 2,30 poin dan perilaku sebesar 5,81 poin. Pada ketiga variabel, dengan menjumlahkan delta perubahan, media sosial paling tinggi kenaikannya adalah TikTok (36,75), diikuti dengan Instagram (22,29), Twitter (20,25), Youtube (16,66) dan Facebook (12,61). Berdasarkan uji beda paired t-test, terdapat perbedaan signifikan pada pengetahuan, sikap, dan perilaku. Media sosial yang paling menghasilkan perubahan pengetahuan sasaran adalah TikTok, sedangkan perubahan sikap dan perilaku sasaran paling efektif melalui media sosial Instagram. Implikasi dari penelitian ini adalah hasil temuan dapat digunakan oleh stakeholder untuk melakukan promosi pencegahan dan pengentasan masalah stunting dengan lebih efektif dan berdampak luas.
Co-Authors Herien Puspitawati Lilik Noor Yuliati Megawati Simanjuntak Risda Rizkillah, Risda