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Analisis Besar Potongan Harga Discount Treatment Melalui Bauran Komunikasi Pemasaran di Klinik Kecantikan the Alfein Alya Siti Dwi Julia; Agustini Agustini; Muhammad Lutfie
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.933

Abstract

The beauty industry continues to grow rapidly throughout the world, triggering increasingly fierce competition among beauty clinics. Promotional strategies, especially offering treatment discounts, are key in maintaining and increasing market share. This research investigates the major price discount strategy through the marketing communications mix at The Alfein Beauty Clinic in Bogor City. Qualitative research methods were used through in-depth interviews and direct observation. The results show that the size of the price discount, the promotional period, and the type of product offered influence the success of the promotional strategy. Social, cultural, individual, and psychological factors also play a role in consumer purchasing behavior. In conclusion, a deep understanding of these dynamics is important in developing effective marketing strategies. The size of the discount, the promotional period, and the type of product must be considered carefully. Understanding social, cultural, individual, and psychological factors helps design responsive promotions. This research provides valuable insights for the beauty industry in facing competition and increasing consumer satisfaction.
Hubungan Keterampilan di Abad 21 Terhadap Peningkatan Kompetensi Kepala Sekolah di Kota Gorontalo Agustini Agustini; Roskina Roskina
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.26

Abstract

In the 21st century, school leaders are expected to be able to streamline school administration, including developing the teaching and learning process. School administrators must have special skills and skills that are superior and different from previous school administrators. This research aims to examine the relationship between skills in the 21st century and increasing the competency of Gorontalo City school principals. The research method used is quantitative research with a survey approach. The participants in this research were 30 school principals in Gorontalo City who were chosen randomly. Data was collected through a questionnaire that assessed skills in the 21st century and increased competency of school principals. Data analysis was carried out using correlation statistical techniques to determine the relationship between these variables.
Hubungan Keterampilan di Abad 21 Terhadap Peningkatan Kompetensi Kepala Sekolah di Kota Gorontalo Agustini Agustini; Roskina Roskina; Kadim Masaong
Atletik Karya: Jurnal Pendidikan dan Olahraga Aktual Vol. 1 No. 1 (2024): Juni : Atletik Karya : Jurnal Pendidikan dan Olahraga Aktual
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/atletikkarya.v1i1.2

Abstract

In the 21st century, school leaders are expected to be able to streamline school administration, including developing the teaching and learning process. School administrators must have special skills and skills that are superior and different from previous school administrators. This research aims to examine the relationship between skills in the 21st century and increasing the competency of Gorontalo City school principals. The research method used is quantitative research with a survey approach. The participants in this research were 30 school principals in Gorontalo City who were chosen randomly. Data was collected through a questionnaire that assessed skills in the 21st century and increased competency of school principals. Data analysis was carried out using correlation statistical techniques to determine the relationship between these variables.
Partisipasi Followers Melalui Like pada Konten Informasi Akun Instagram @Bogor24update dalam Membentuk Citra Media Sosial Levinda Melati; Muhammad Luthfie; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2152

Abstract

This study aims to analyze followers' participation through the like feature on disaster information content of the Instagram account @bogor24update and its contribution to shaping social media image. A qualitative approach with a single case study method was employed. Data were collected through in-depth interviews and documentation, including insight data and screenshots of posts from December 2025 to January 2026. The findings reveal that likes represent the most dominant form of initial participation. Likes are not merely interpreted as expressions of enjoyment but rather as indicators of attention, information acceptance, and forms of empathy and social concern toward disasters. The high number of likes is influenced by the urgency of the event, its widespread impact on the community, and the quality of visual content. Participation through likes also contributes to building @bogor24update's image as a relevant, fast, and trustworthy local information medium on social media. However, establishing a strong image also requires active two-way communication between the admin and followers. This study recommends improving visual content quality and admin responsiveness to the audience.
Analisis Bentuk-Bentuk Bullying dalam Film Rumah untuk Alie di Netflix Evi Lia Fauziah; Koesworo Setiawan; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2174

Abstract

Bullying is a social phenomenon that frequently occurs in everyday life and is often portrayed in media as a reflection of power imbalance This study aims to analyze the forms of bullying represented in the film Rumah untuk Alie on Netflix. This research employs a qualitative descriptive approach using a representation analysis method. Data were collected through observation of selected scenes depicting bullying behaviors in the film. The findings reveal that bullying is represented in various forms, including physical, verbal, emotional, and social exclusion. These forms are portrayed through interactions between characters in both family and social environments, illustrating how bullying occurs in different contexts. The results indicate that bullying in the film is not presented as a simple act, but rather as a complex social phenomenon involving emotional impact and unequal power relations. This study implies that film, as a medium, plays an important role in shaping audience understanding of bullying, particularly in recognizing that bullying can occur not only physically but also through subtle social and emotional actions.
Pemaknaan Generasi Z terhadap Lagu “Akad” Karya Payung Teduh: Analisis Resepsi Stuart Hall Muhammad Luthfie; Zahra Karina Restu Wijaya; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2178

Abstract

This study examines how Generation Z interprets the song “Akad” by Payung Teduh through the perspective of Stuart Hall’s reception theory. The development of digital media, especially YouTube, has influenced how music is consumed and understood, particularly among Generation Z, who tend to use music as a medium for emotional expression and meaning-making. The song “Akad” is widely recognized for its simple yet meaningful portrayal of love, commitment, and long-term relationships, making it relevant to explore how audiences construct its meaning. This study aims to analyze the interpretation of Generation Z toward the song’s lyrics and to identify the factors that shape their understanding of love expectations. Using a qualitative approach with reception analysis, data were collected through in-depth interviews with Generation Z informants in Bogor City. The findings reveal that audience interpretations vary across three reception positions: dominant, negotiated, and oppositional. Most informants are positioned within the negotiated reading, where they accept the general message of the song while adjusting it based on their personal experiences and social realities. These results indicate that Generation Z actively engages in interpreting media messages rather than passively receiving them. This study highlights that music serves not only as entertainment but also as a medium that shapes emotional understanding, expectations, and perspectives on romantic relationships in the digital era.
Dimensi Teks dalam Analisis Wacana Kritis Teun A. Van Dijk pada Pemberitaan Keracunan MBG di Projectmultatuli.org Mochamad Alwi Safarudin; Ali Alamsyah Kusumadinata; Agustini Agustini
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2204

Abstract

The Free Nutritious Meal Program (MBG) is one of the government policies aimed at fulfilling the nutritional needs of school children. However, in its implementation, cases of mass food poisoning emerged and raised criticism regarding the state’s responsibility in ensuring food safety. This study aims to analyze how the text dimension in ProjectMultatuli.org news constructs discourse regarding the food poisoning cases in the Free Nutritious Meal Program using Teun A. Van Dijk’s Critical Discourse Analysis approach. This research employs a descriptive qualitative method with the object of study being the news article entitled “Keracunan Nasional MBG: Anak-Anak Membayar Mahal Kelalaian Negara” published in September 2025. The analysis focuses on the text dimension which includes macrostructure, superstructure, and microstructure. The results show that ProjectMultatuli.org constructs a critical discourse by positioning the state as the responsible party for the mass poisoning incident through the emphasis on the theme of state negligence, systematic news scheme arrangement, and the use of semantic, syntactic, stylistic, and rhetorical elements that strengthen the position of victims as the disadvantaged party. The novelty of this study lies in its focus on the text dimension analysis of MBG food poisoning coverage, which is still rarely discussed in communication studies, particularly in public service journalism media such as Project Multatuli.
Studi Awal Kinerja Alat Penangkap CO, Menggunakan Pelarut Kalium Karbonat Berpromotor Asam Borat pada Berbagai Variasi Kandungan CO Dewi Istiyanie; Novie Ardhyarini; Agustini Agustini
Lembaran publikasi minyak dan gas bumi Vol 50 No 2 (2016)
Publisher : BBPMGB LEMIGAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29017/LPMGB.50.2.717

Abstract

Industri Kilang dan Pembangkit Listrik merupakan salah satu penyumbang emisi gas CO, terbesar. Penelitian ini merupakan studi awal untuk merancang alat penangkap CO,di mana dalam merancang alat dibutuhkan data karakteristik gas buang seperti konsentrasi, laju alir, temperatur, dan tekanan gas buang yang berasal dari beberapa Industri Kilang dan PLTU yang ada di Indonesia yang memiliki kontribusi yang besar dalam menambah emisi CO, di udara. Penangkapan CO, dianggap sangat penting dan dapat berperan besar dalam penurunan emisi gas rumah kaca. Hasil pengamatan di lapangan menunjukkan bahwa industri kilang memiliki konsentrasi gas CO, yang cukup tinggi, yaitu antara 6-18%, sedangkan konsentrasi CO, yang berasal dari PLTU sekitar 12%. Temperatur gas buang yang berasal dari kilang antara 40-765°C, sedangkan temperatur dari PLTU antara 56-537 C. Tekanan gas buang yang berasal dari kilang adalah 0,8-1,03 kg/cm, sedangkan tekanan gas buang dari PLTU adalah 0,007- 167kg/cm. Laju alir gas buang yang berasal dari kilang antara 1,9-153.216m/jam, sedangkan laju alir dari PLTU berkisar antara 846-2.999.988m/jam. Karakteristik emisi gas buang seperti yang telah disebutkan harus menjadi pertimbangan dalam merancang alat penangkap CO, yang akan dibuat.