Priyono, Anjar
Department Of Management Universitas Islam Indonesia, Yogyakarta

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PENERAPAN KANO MODEL DAN KANSEI ENGINEERING UNTUK PENDESAIAN JASA RAWAT INAP RUMAH SAKIT anjar priyono; Handrio Adhi Pradana
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 5 No 1 (2018): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.998 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis aspek emosional pelanggan dalam pendesainan fasilitas fisik untuk jasa rawat inap rumah sakit. Dari penelitian-penelitian yang telah ada saat ini, dapat dikatakan masih belum ada penelitian yang berupaya mengintegrasikan aspek emosionaldalam pendesaianan fasilitas fisik suatu jasa. Mayoritas penelitian menggunakan metode service quality, dimana hanya memasukkan dimensi tangible dalam proses pengukurannya. Sementara itu, aspek emosional belum banyak mendapatkan perhatian. Untuk merespon adanya celah pengetahuan ini, maka penelitian ini mengkombinasikan Kansei Engineering dengan Kano Model. Kansei Engineering adalah alat untuk mentransformasi perasaan pelanggan ke dalam desaian produk dan jasa. Alat tersebut memungkinkan peneliti untuk mengkuantifikasikan hubungan antara apa yang dirasakan oleh pelanggan dalam bentuk kosa-kata ke dalam elemen desain produk. Sementara itu, model kano berupaya untuk memahami non-linearitas kepuasan pelanggan yang dihasilkan oleh beberapa atribut jasa. Penelitian ini juga membandingkan multiple regression dan Kano Model untuk mengidentifikasi atribut dari fasilitas fisik jasa rawat inap rumah sakit. Dengan cara seperti ini, maka hasil dari kedua metode tersebut dapat dibandingkan, dan sehingga kelebihan dan kekurangan masing-masing metode dapat dikomparasikan. Di bagian akhir tulisan disajikan daftar atribut yang diperlukan oleh fasilitas fisik jasa rawat inap rumah sakit. Selain itu, implikasi manajerial dan arahan untuk penelitian di masa depan juga dibahas.
Eksplorasi intellectual capital Pemerintah Kota Semarang Rahutama Atidira; Anjar Priyono
Jurnal Ekonomi Modernisasi Vol. 16 No. 3 (2020): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.772 KB) | DOI: 10.21067/jem.v16i3.5058

Abstract

This research aims to identify government activities that refer to Intellectual Capital resources at Pemerintah Kota Semarang (Local Government of Semarang City). Pemerintah Kota Semarang applies the Smart City concept to establish and enhance IC, therefore needs to identify IC components. The Public Sector IC concept in this research refers to the Spanish SICAP Project. The qualitative method with a single case holistic case study strategy is selected. Data is collected through interviews, observation, discussion, document checking, and the internet. Fifty-five IC activities have identified. IC forms reported through Penilaian Prestasi Kerja (Work Performance Assessment) and Local Government Financial Report in the form of intangible assets. All forms of intangible assets are computer software. The research found another component of Relational Capital is research collaboration. Research collaboration is managed by the Research and Development Field of Local Development Planning Agency. The Semarang City Government should be able to carry out an IC identification process so that it is in line with the explicit and implicit goals of a Smart Project. This process of identifying IC can provide information for valuation and henceforth can be a focus in the subject of managerial development within the Semarang City Government. Future research is hoped to be able to provide better IC deepening in each agency, agency, or office within the Semarang City Government.
Analisis Pengaruh Kemampuan Berinovasi, Keterlibatan Pelanggan, dan Adopsi Media Sosial terhadap Kinerja Inovasi UMKM Alfian Prasetya; Anjar Priyono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2400

Abstract

MSMEs support most of Indonesia's economic portion. To improve MSMEs performance, it is necessary to develop innovation capabilities, customer engagement, and social media adoption in business. Therefore, this study aims to determine whether innovation capabilities, customer engagement, and social media adoption can improve MSMEs innovation performance which is expected to improve overall MSMEs performance. This quantitative study distributed questionnaires to 100 respondents domiciled in Sleman Regency, Yogyakarta. Then, the data were processed using structural equation modeling techniques (SEM) with SmartPLS software. The results show that innovation capabilities have a directly significant effect on MSMEs innovation performance, but are not proven to significantly moderate the effect of social media adoption on MSMEs innovation performance. Social media adoption is proven to have a significantly positive effect on MSMEs innovation performance. Customer engagement is not proven to have a significant effect on MSMEs innovation performance, either directly or in moderating the effect of social media adoption. This study also shows that there are other variables that can affect MSMEs innovation performance apart from innovation capabilities, customer engagement, and social media adoption.
NAVIGATING SERVICE INNOVATION: INVESTIGATING THE STAGES OF INNOVATION PROCESS IN TELECOMMUNICATION INDUSTRY Difla Dhea Fiya; Anjar priyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.10679

Abstract

This research explored the stages of service innovation within the telecommunications industry, specifically examining PT Telkom Indonesia Datel Temanggung. Using a qualitative approach that included observation and interviews with five employees, the research identified a six-stage process for service innovation: opportunity identification, idea management, concept development, pilot test, launch, and learning. The results highlighted significant challenges faced during the innovation process and emphasized the importance of customer involvement. Additionally, service innovation at PT Telkom had crucial managerial implications, requiring careful evaluation to ensure profitability and customer satisfaction. Managers must navigate the innovation timeline to balance stakeholder impact and avoid employee burnout. Phased rollouts and targeted marketing were recommended strategies to keep customers informed and engaged throughout the innovation process.
SLR Analysis Of The Influence Of Digital Transformation On MSMe Performance With Business Model Innovation As A Moderating Variable Andi Hassan Zada Islamie; Anjar Priyono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyze the impact of digital transformation on the performance of MSMEs, with business model innovation serving as a moderating variable, in Sleman Regency, Special Region of Yogyakarta. A total of 118 MSME actors in the region participated as respondents, with data collected through questionnaires and analyzed using the SmartPLS 3 application and a convenience sampling method. The findings reveal that digital transformation has a positive impact on MSME performance, digital transformation also positively influences business model innovation, business model innovation significantly affects MSME performance, and business model innovation moderates the relationship between digital transformation and MSME performance. These results can serve as a reference for MSME practitioners in optimizing digital transformation and business model innovation to enhance their business performance.
The Effect Of Digital Transformation On Company Performance In Umkm In The Food Industry With Innovation Business Model As A Mediation Variable Muhamad Faizal Ardhian; Anjar Priyono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to 1) test and analyze the influence of digital transformation and company performance in MSMEs at the food souvenir center in Wonosobo, 2) test and analyze the company's performance in MSMEs in Wonosobo, 3) test and analyze the influence of digital transformation on company performance in MSMEs mediated by innovation business models. The type of research used in this research is convenience sampling. This research involved 133 MSMEs in Wonosobo Regency, Central Java. Using an analysis tool in the form of PLS-SEM, the results of this research show that 1) there is an influence of innovation business models on company performance, 2) there is an influence of digital transformation on innovation business models, 3) there is an influence of digital transformation on company performance. 4) there is an influence of the mediating role of innovation business models on company performance. And there is an influence of the mediating role of innovation business models on digital transformation.
Analysis of IoT Implementation to Optimize the Quality Control System for the Installation of the PJUTS Project at PT. Industri Telekomunikasi Indonesia (Persero) Danillah, Fadlan Dafa; Anjar Priyono
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2134

Abstract

This research aims to analyze the implementation of the Internet of Things (IoT) in optimizing the quality control (QC) system in the Solar Public Street Lighting (PJUTS) project, with a case study at PT Industri Telekomunikasi Indonesia (Persero). The approach used is qualitative, with data collection techniques in the form of observation, in-depth interviews, and documentation during the internship at the company. The results showed that the use of Internet of Things (IoT) technology such as GPS-based cameras, Looker Studio, My Maps, Google Drive, and Spreadsheet can improve the efficiency and effectiveness of the QC process by using a cloud- based monitoring and documentation system. However, there are some constraints that need to be considered when adapting the technology and validating field data. Overall, the application of IoT improves the quality of project supervision and enhances the competitiveness of companies in Industry 5.0.