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All Journal Jurnal Siasat Bisnis SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH International Journal of Social Science and Business ProBisnis : Jurnal Manajemen
Sri Rahmi
STIE Amkop Makassar, Makassar, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users Sri Rahmi; Gunawan Bata Ilyas; Hasmin Tamsah; Abdul Razak Munir
Jurnal Siasat Bisnis VOL 26, NO 1 (2022)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol26.iss1.art7

Abstract

Purpose: This research aimed to analyze the role of perceived risk in the relationship between brand awareness and purchase intention. This research is important because the perceived risk of online purchasing can influence consumer purchasing behavior.Design/methodology/approach: This research used an explanatory study with a quantitative approach. The research was conducted on 112 Shopee users in Makassar City. Data were collected through an online questionnaire. The data collected were analyzed using the Structural Equation Modelling (SEM) with the AMOS application and the Sobel Test to test the indirect relationship.Findings: Risk, financial risk, time risk, delivery risk, and privacy risk were essential elements forming perceived risk. Brand awareness had a positive influence on purchase intention. Perceived risk was a variable that mediated the influence of brand awareness on purchase intention.Originality/value: The results of this research indicated that the more aware consumers are of a brand, the negative perceptions of the brand will appear due to the ease with which information was disseminated and accepted by consumers. Perception of risk is a factor that can reduce consumer buying interest. Consumer purchase intention towards a known brand will decrease if the brand is perceived as having a high risk.Research limitation: This research was conducted on most students who did not yet have stable financial capabilities. For further studies, we suggest using respondents who have better financial ability to provide a more tangible measurement of purchasing ability.Practical implication: Results showed that perceived risk could reduce the influence of brand awareness on purchase intention. Thus, minimizing risk, ensuring the absence of perceived negative things before choosing a brand, and ensuring consumer comfort in using a brand were factors encouraging purchase intention.
Analisis Peran Dimensi-Dimensi Service Quality Dalam Mempengaruhi Keputusan Pembelian Rumah Subsidi Di Kabupaten Gowa Sri Rahmi; Hasmin Tamsah; Gunawan Bata Ilyas
AkMen JURNAL ILMIAH Vol 19 No 1 (2022): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v19i1.1863

Abstract

This study aims to analyze the role of the ServQual dimensions (tangible, assurance, responsiveness, empathy, and reliability) in measuring the influence of ServQual on purchasing decisions for subsidized housing in the Gowa Regency. With a quantitative approach, valid data were collected through an online questionnaire from 101 respondents who were Low Income Communities (MBR) who bought subsidized houses in Gowa Regency, South Sulawesi. The data were analyzed using structural equation modeling (SEM) techniques using the AMOS 24 application. The results of the analysis show that assurance is a dimension that cannot be used to measure ServQual, while reliability is the dimension that provides the largest measurement in this study. Overall, ServQual as measured by tangible, responsiveness, empathy, and reliability, have a positive and significant effect on the decision to buy subsidized housing in the Gowa Regency. The results of this study indicate that in the marketing of subsidized housing, the developer's ability to assist the mortgage application process is the main indicator of service quality.
Marketing Strategy During The Covid-19 Pandemic and Its Influence on The Purchase Decision of Subsidized Housing In Maros Regency: Mixed-Method Approach Sri Rahmi; Heriyanti Mustafa
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1880

Abstract

Abstrak This study aims to analyze the marketing strategy of subsidized housing during the covid-19 pandemic and its effect on purchasing decisions. The research phase begins with a qualitative approach to formulating hypotheses through a mixed-method approach with sequential exploratory design. In this stage, data we collect data from interviews with subsidized housing developers in Maros Regency, South Sulawesi. The final result of the qualitative stage is to develop a hypothesis that service quality (servqual) and word of mouth (wom) affect the purchase decision. Furthermore, we collected data from 132 low-income communities (MBR) and bought subsidized houses in Maros Regency with a quantitative approach. With the analysis of Structural Equation Modeling (SEM) using AMOS 23, the results of this study indicate that servqual has a positive and significant effect on WOM and purchase decisions. Likewise, the influence of WOM on purchase decisions is positive and significant. The results of the analysis also show that WOM is a variable that is able to mediate the relationship between servqual and purchase decisions. Kata Kunci: service quality, word of mouth, purchase decision, subsidized housing
The Impact of Regional Autonomy Policies on Unemployment in Indonesia: A literature review Meldilianus Nabas J. Lenas; Anas Iswanto Anwar; Awal Nopriyanto Bahasoan; Fadly Yashari Soumena; Sri Rahmi
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the impact of regional autonomy policies on unemployment in Indonesia. The research method used in this study is a literature review that can be used to identify problems and solutions that have been found by previous researchers, as well as identify the weaknesses and shortcomings of these studies. The results of this study can be concluded that regional autonomy has a significant influence on the problem of unemployment in Indonesia. This can be seen from studies showing that there is a relationship between regional autonomy and economic growth, employment, the wage gap, and the quality of human resources in the regions
Pengaruh e-government terhadap Pemberantasan Korupsi: Systematic Literatur Review Ripa Fajarina Laming; Anas Iswanto Anwar; Sri Rahmi; Fadly Yashari Soumena
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4417

Abstract

Artikel ini membahas pengaruh e-government terhadap korupsi dengan metode Systematic Literatur Review. Hasil literatur review menunjukkan bahwa peningkatan akses informasi pemerintah melalui e-government dapat mengurangi risiko korupsi dengan meningkatkan transparansi, keterbukaan, dan akuntabilitas pemerintah. Penggunaan teknologi informasi dalam pelayanan publik juga dapat mengurangi perilaku korup antara pegawai pemerintahan dan warga. Adopsi internet dapat berpengaruh signifikan dalam mengurangi korupsi jika ada beberapa kondisi penting seperti minimal democracy, a sense of crisis, renewed ideology, dan political will untuk memanfaatkan teknologi informasi baru secara efektif untuk mengatasi korupsi. Tentunya dampak yang diharapkan dari e-government tetap terbatas pada negara tertentu di bawah kondisi politik, ekonomi, dan budaya tertentu. Kata kunci: e-Government, Korupsi, Systematic Literature Review, transparansi.
Factors Influencing the Decision to Purchase Subsidized Housing during the COVID-19 Pandemic in South Sulawesi: Sequential Exploratory Design Sri Rahmi; Heriyanti Mustafa; Gunawan Bata Ilyas; Hasmin Tamsah; Abdul Razak Munir
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.47387

Abstract

The decision to buy subsidized houses by low-income people during the COVID-19 pandemic in South Sulawesi Province, Indonesia. This study aims to analyze the factors influencing subsidized housing purchase decisions by low-income people during the COVID-19 pandemic in South Sulawesi Province, Indonesia. The population in this study is subsidized home buyers in Maros Regency, South Sulawesi, who made purchases during the COVID-19 pandemic. The study sample was selected using purposive sampling techniques, where the respondents taken were subsidized home buyers in Maros Regency who made purchases during the COVID-19 pandemic (2019-2021). Data collection was conducted through interviews with subsidized housing developers in Maros District. Interviews were conducted with operations managers, leaders of marketing teams, and marketing administrative staff at subsidized housing developers. Data collected through interviews were processed using confirmatory factor analysis (CFA) and conformity testing models. The main results of this study show that location and quality of service have a significant influence on subsidized home purchase decisions. This shows that location and quality of service are important factors that developers must pay attention to in marketing subsidized houses to low-income people. The results of this study recommend that subsidized housing developers maximize location selection and service quality in marketing subsidized houses.
Co-Authors Abdul Razak Munir Anwar, Anas Iswanto Awal Nopriyanto Bahasoan Fadly Yashari Soumena Gunawan Bata Ilyas Gunawan Bata Ilyas Gunawan Bata Ilyas Hasmin Tamsah Hasmin Tamsah Heriyanti Mustafa Heriyanti Mustafa Meldilianus Nabas J. Lenas Ripa Fajarina Laming