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All Journal VYAVAHARA DUTA Metta : Jurnal Ilmu Multidisiplin ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Vyavahara Duta
I Gede Januariawan
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Journal : ANUBHAVA: Jurnal Ilmu Komuniksi Hindu

 1 
STRATEGI KOMUNIKASI INTERPERSONAL SALES DAN MARKETING DALAM MENINGKATKAN MINAT PELANGGAN DI HOLIDAY INN RESORT BALI BENOA Desak Putu Oka Shinta Purnamayanti; I Gusti Ngurah Sudiana; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1068

Abstract

Based on data from the Central Bureau of Statistics Bali Province in 2020 there was a decrease in the number of room occupancy in 5-star hotels, especially in Badung Regency. This is a challenge for a new five-star hotel that was established in 2015, namely the Holiday Inn Resort Bali Benoa. To increase customer visits, an interpersonal communication strategy is needed to attract customer interest and get feedback from customers. There are three problems in this research as follows: (1) How interpersonal sales and marketing communication strategies in attracting customers of Holiday Inn Resort Bali Benoa; (2) How is Holiday Inn Resort Bali Benoa customer feedback; (3) What are the advantages and disadvantages of sales and marketing of Holiday Inn Resort Bali Benoa. Theories used are communication planning theory, uncertainty reduction theory, and marketing communication theory. Data collection techniques were carried out by observation, interviews, and documentation. The technique of presenting data using qualitative descriptive. The results of this research are the interpersonal communication strategy of sales marketing, the need to determine goals, namely increasing visits, by planning and preparing offers such as paying attention to language selection, to offer products using media such as telephone, email, and social media to find customers. Reducing uncertainty for customers, sales marketing applies passive, active, and interactive strategies so that when a customer has visited the hotel, the hotel gets feedback through reviews available on the Website and online services. To support the increase in customers, marketing gives the offers by advertising, sales promotion, public relations and publicity, and personal selling. The advantages of this marketing are that it has detailed and communicative services and the weakness is in several offer still expensive and less negotiable offers
RELASI STAKEHOLDER KEPARIWISATAAN DALAM UPAYA BERTAHAN DI TENGAH PANDEMI COVID-19: Ni Nyoman Citta Maya Dewi; Ida Ayu Tary Puspa; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2612

Abstract

The Covid-19 pandemic has lasted for more than two years and has had a significant impact on Bali's tourism and economy. The phenomenon of the Covid-19 pandemic and efforts to survive by tourism stakeholders in Bali have not escaped media interference. The focus of this research is to analyze tourism stakeholder relations in Badung and Denpasar in an effort to survive in the Covid-19 pandemic based on the Bali Post mass media framing analysis. With descriptive qualitative research, the results of the analysis using the Robert N. Entmant framing model method are written in narrative form. After being analyzed using the framing method, then each problem formulation is dissected with the social construction theory of mass media, organizational control theory and agenda setting theory, as well as framing theory. As a result, power relations are obtained from the government to tourism actors in the tourism and media industries. This power relationship is asymmetrical from the government to tourism actors. In this effort to survive, obstacles were also found, especially personal barriers such as emotions, prejudices, and biases from tourism actors to the government, causing conflict. However, with the theory of organizational control carried out by the government, the implication is to create a conducive and orderly atmosphere among tourism actors. There are two efforts found, namely technical and non-technical efforts. These efforts have made tourism actors able to survive in the Covid-19 pandemic.
STRATEGI KOMUNIKASI PEMBELAJARAN PENDIDIKAN AGAMA HINDU DAN BUDI PEKERTI DI SEKOLAH DASAR SATHYA SAI DENPASAR I Nengah Dana Wijaya; I Gede Januariawan; Ni Wayan Sariani Binawati
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2755

Abstract

This research discusses the strategy of learning communication held by the teacher of Hindu religion and character at Sathya Sai Elementary School Denpasar. Sathya Sai Elementary School Denpasar is a school that applies human values in learning process. The human values is highly regarded as the core of human character. The students’ character need to be developed through appropriate strategy of learning communication. The writer would like to find out: 1) How the strategy of learning communication; 2) How the application of learning media; and 3) What constraints are faced by the teacher; in relation with Hindu religion and character lesson. The three research questions are analyzed by humanistic and behavioral learning theories. This research is a qualitative descriptive one with phenomenological approach. It makes use of purposive sampling method. The main informant is the teacher of Hindu religion and character lesson and the supporting informants are the head of the school and some students. The data are collected by instruments, such as: researcher direct observation, interview and documents study. The data obtained are analyzed by using the Miles and Huberman analysis model. The findings of the research show that: 1) The strategy of learning communication held by the teacher of Hindu religion and character at Sathya Sai Elementary School Denpasar is of humanistic and behavioral methods. The teacher makes use of multy ways communication model and behaves as motivator and facilitator in the learning process. The teacher emphasizes her communication on greeting, praying, silent sitting and students’ selfaffirmation to begin the lesson. While closing the lesson she encourages the students to thank God, the teacher and each other for the knowledge has been learned. 2) The teacher utilizes several types of learning medias, such as: school text-book, other books of Hindu religion, like Bhagavadgita, character contained story books and audio visual media. Besides that the teacher also makes use of internet and social media features, such as: facebook, youtube and whatsapp group. 3) Some obstacles sometimes still occur during learning process.
PROGRAM ACARA GEGIRANG SEBAGAI MEDIA KOMUNIKASI BERLANDASKAN AGAMA HINDU DI LEMBAGA PENYIARAN PUBLIK (LPP) TVRI STASIUN BALI: GEGIRANG Ida Bagus Made Tastra; Ida Ayu Tary Puspa; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1431

Abstract

The Public Broadcasting Institute (LPP) TVRI Bali Station is one of the local television stations that is close to the culture of the local community. In addition to emphasizing local cultural aspects, this television station also has the privilege of highlighting the lives of religious communities, especially Hindus in Bali. The focus of this research is to examine the communication patterns that are applied to the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP). The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). Implications of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). This study uses a qualitative approach using the case study method. The results of this study indicate that the communication pattern applied to the Gegirang program as a Hindu Religionbased Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) has a circular linear pattern. The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP) is to preserve Balinese culture based on Hinduism. The implications of the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) for the audience have an impact on cognitive strengthening, affective formation, and behavioral development.
a STRATEGI KOMUNIKASI BADAN NARKOTIKA KABUPATEN DALAM PENANGGULANGAN BAHAYA NARKOBA DI KABUPATEN KLUNGKUNG: Strategi Komunikasi I Nyoman Tangkas; I Dewa Ayu Hendrawathy Putri; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1737

Abstract

Communication is an important aspect in campaigning for the impact of drug abuse on society. To carry out these communication activities, a strong and effective communication strategy is needed by the BNN (National Narcotics Agency) institution or agency so that the intended message can be conveyed to the target community. The type of research used is qualitative, namely describing and analyzing the data that has been obtained and then elaborated in the form of an actual explanation, to find out the strategy of the District National Narcotics Agency in reducing the level of Narcotics users. The purpose of this research is to find out the dangers of drug abuse and the steps taken by the Klungkung BNNK to involve the Traditional Village in preventing drug trafficking in Klungkung Regency. The strategy carried out by the BNN (National Narcotics Agency) of Klungkung Regency in order to prevent drug abuse is to implement a program of drug abuse prevention activities, which consists of advocacy and information dissemination and by involving the role of traditional leaders to include drug abuse rules into the “Pararem” of the Traditional Village. “Pararem” is the rule or decision of the Traditional Village meeting as the implementation of the Law in the Traditional Village which regulates new matters in solving a new problem related to traditional cases in a Traditional Village. Efforts made by the National Narcotics Agency of Klungkung Regency to include “Pararem” in Traditional Villages related to the dangers of drugs in Klungkung Regency Increase Cooperation with the Majelis Desa Adat Kabupaten Klungkung, Dissemination of Information on Prevention and Community Empowerment Programs to be included in the “Pararem” of Traditional Villages and Formation of a drug free village.
Co-Authors Desak Putu Oka Shinta Purnamayanti I Dewa Ayu Hendrawathy Putri I Gusti Ngurah Sudiana I Nengah Dana Wijaya I Nyoman Tangkas Ida Ayu Tary Puspa Ida Bagus Made Tastra Ni Nyoman Citta Maya Dewi Ni Wayan Sariani Binawati Poniman Seriasih, Ni Wayan Suwadnyana, I Wayan Tisna Kurniawan, I Wayan