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All Journal E-Jurnal Manajemen Universitas Udayana Mimbar Administrasi International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Global Management: International Journal of Management Science and Entrepreneurship
Ni Made Wulandari Kusumadewi
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERAN KEPERCAYAAN MEMEDIASI PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION I Kadek Darmana Yasa; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 13 No 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i02.p08

Abstract

Penggunaan TikTok Shop membutuhkan adanya kepercayaan dari konsumen. Kepercayaan konsumen sengat ditentukan oleh pengalaman konsumen, apabila konsumen memperoleh pengalaman yang baik tentunya akan memiliki kepercayaan yang tinggi. Dengan adanya pengalaman yang baik dan kepercayaan diharapkan konsumen dapat melakukan kegiatan pembelian ulang atas jasa atau produk yang telah dirasakan. Penelitian ini bertujuan untuk mengetahui pengaruh customer experience terhadap kepercayaan, pengaruh customer experience dan kepercayaan secara parsial terhadap repurchase intention serta untuk mengetahui pengaruh secara tidak langsung customer experience terhadap repurchase intention melalui kepercayaan. Sampel dalam penelitian ini berjumlah 90 orang. Metode penelitian yang digunakan adalah kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reabilitas, Uji Validitas dan Uji Sobel. Hasil penelitian membuktikan bahwa. Customer experience berpengaruh positif dan signifikan terhadap repurchase intention. Customer experience berpengaruh positif dan signifikan terhadap kepercayaan. Kepercayaan berpengaruh positif dan signifikan terhadap repurchase intention, Customer experience berpengaruh secara tidak langsung terhadap repurchase intention melalui kepercayaan konsumen. Implikasi penelitian ini adalah TikTok Shop diharapkan mampu untuk mempertahankan dan memperhatikan strategi yang dilakukan untuk membuat kepercayaan dan customer experience semakin baik guna meningkatkan repurchase intention. Using TikTok Shop requires trust from consumers. Consumer trust is strongly determined by consumer experience, if consumers get a good experience, they will certainly have high trust. With good experience and trust, it is hoped that consumers will be able to repurchase the services or products that have been experienced. This study aims to determine the effect of customer experience on trust, the effect of customer experience and partial trust on repurchase intention and to determine the indirect effect of customer experience on repurchase intention through trust. The sample in this study amounted to 90 people. The research method used is quantitative. The data analysis technique used in this study is the validity test, reliability test, validity test and sobel test. The research results prove that. Customer experience has a positive and significant effect on repurchase intention. Customer experience has a positive and significant effect on trust. Trust has a positive and significant effect on repurchase intention, Customer experience has an indirect effect on repurchase intention through consumer trust. The implication of this research is that the TikTok Shop is expected to be able to maintain and pay attention to the strategies undertaken to make trust and customer experience better in order to increase repurchase intention.
PERAN KEPUASAN MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN Tjok Istri Putri Kinara Pemayun; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 13 No 5 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i05.p02

Abstract

Bisnis kuliner merupakan salah satu bisnis yang memiliki kecenderungan terus meningkat dari waktu ke waktu. Salah satu jenis usaha kuliner yang saat ini sedang digemari oleh masyarakat di Indonesia adalah makanan budaya Pop Korea atau yang lebih dikenal dengan sebutan Korean Wave. Tujuan dari penelitian ini adalah untuk menguji dan menjelaskan peran kepuasan memediasi pengaruh kualitas produk terhadap loyalitas pelanggan pada produk Gildak di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan kategori pelanggan yang pernah membeli produk dari Gildak. 120 orang merupakan sampel penelitian dengan metode purposive sampling. Data diceri dan kumpulkan melalui kuesioner kemudian memanfaatkan analisis jalur, uji VAF, dan uji sobel. Hasil penelitian menunjukkan bahwa kualitas produk dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; kualitas produk berpengaruh positif dan signifikan terhadap kepuasan; kepuasan merupakan variabel mediasi secara parsial pengaruh kualitas produk terhadap loyalitas pelanggan pada produk Gildak di Kota Denpasar. Implikasi teoretis dari penelitian ini mendukung konsep teori dan penelitian terdahulu serta kajian terkait teori perilaku konsumen. Implikasi praktis dari penelitian ini adalah pihak manajemen Gildak konsisten dalam menjaga kualitas produk yang disajikan dan meningkatkan kepuasan yang berimplikasi terhadap loyalitas pelanggan. The culinary business is a business that has a tendency to continue to increase from time to time. One type of culinary business that is currently being favored by people in Indonesia is Korean Pop culture food, or better known as the Korean Wave. The purpose of this research is to examine and explain the role of satisfaction in mediating the influence of product quality on customer loyalty to Gildak products in Denpasar City. This research was conducted in Denpasar City with the category of customers who had purchased products from Gildak. 120 people are the research sample with purposive sampling method. Data were examined and collected through questionnaires and then used path analysis, Sobel test, and VAF test. The results showed that product quality and satisfaction had a positive and significant effect on customer loyalty; product quality has a positive and significant effect on satisfaction; Satisfaction is a partially mediating variable for the effect of product quality on customer loyalty to Gildak products in Denpasar City. The theoretical implications of this study support theoretical concepts and previous research and studies related to consumer behavior theory. The practical implication of this research is that Gildak's management is consistent in maintaining the quality of the products served and increasing satisfaction which has implications for customer loyalty.
PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR Muhammad Roni Pratama; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 12 No 7 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i07.p03

Abstract

Perkembangan teknologi komunikasi yang cukup pesat membuat kebutuhan akan smartphone semakin meningkat. Hal ini dapat dilihat dari masyarakat bahkan lebih mementingkan smartphone dibandingkan bersosialisasi dengan teman- teman atau kerabat yang ada di lingkungan sekitarnya. Sehingga menjadi peluang besar perusahaanperusahaan smartphone dalam memasarkan produknya ke pangsa pasar yang lebih luas. Penelitian ini bertujuan untuk mengetahui peran Brand image dalam memediasi pengaruh E-WOM terhadap keputusan pembelian produk smartphone Oppo di Kota Denpasar. Penelitian ini dilakukan pada produk smartphone Oppo dengan menggunakan metode non probability sampling khususnya purposive sampling. Jumlah responden pada penelitian ini sebanyak 100 responden. Hasil analisis dari penelitian ini yakni E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian, E-WOM berpengaruh positif dan signifikan terhadap Brand image, Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, Brand image mampu memediasi pengaruh E-WOM terhadap keputusan pembelian. Berdasarkan hasil penelitian ini diharapkan perusahaan Oppo dapat memperhatikan E-WOM yang baik di media internet dengan harapan mampu mampu meningkatkan Brand image dari Oppo sehingga berpengaruh terhadap keputusan pembelian. Rapid development of communication technology has made the need for smartphones increasing. This can be seen from the community even more concerned with smartphones than socializing with friends or relatives in the surrounding environment. So that it becomes a great opportunity for smartphone companies to market their products to a wider market share. This study aims to determine the role of Brand image in mediating the influence of E-WOM on the purchase decision of Oppo smartphone products in Denpasar City. This research was conducted on Oppo smartphone products using non-probability sampling methods, especially purposive sampling. The number of respondents in this study were 100 respondents. The results of the analysis of this study are E-WOM has a positive and significant effect on purchasing decisions, E-WOM has a positive and significant effect on Brand image, Brand image has a positive and significant effect on purchasing decisions, Brand image is able to mediate the influence of E-WOM on purchasing decisions Based on the results of this study, it is hoped that Oppo can pay attention to good E-WOM on internet media in the hope of being able to improve Oppo's Brand image so that it influences purchasing decisions.
The Influence of Store Atmosphere, Service Quality, WOM, and Price Perception on Purchase Decisions of Balinese Traditional Attire : A Study on Consumers of Cahya Busana, Canggu Branch Ni Kadek Jesika Noviana Agustin; Ni Made Wulandari Kusumadewi
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.468

Abstract

This study examines the influence of store atmosphere, service quality, word of mouth (WOM), and price perception on consumer purchasing decisions at Cahya Busana's Canggu branch, a local Balinese MSME specializing in high-quality traditional Balinese clothing for men, women, and children. With an increasing demand for traditional attire, understanding the factors that influence consumer decisions is vital for business growth. The study targeted consumers who had purchased traditional clothing at the Canggu branch, using non-probability sampling to select 110 respondents. The data analysis was conducted through multiple linear regression, assisted by SPSS software, to evaluate the relationship between the independent variables (store atmosphere, service quality, WOM, and price perception) and the dependent variable (consumer purchase decisions). The findings indicate that all four factors—store atmosphere, service quality, WOM, and price perception—positively and significantly impact consumers’ purchasing decisions. Specifically, a pleasant store atmosphere, high-quality service, positive word-of-mouth recommendations, and favorable price perception were found to enhance consumers' likelihood of purchasing traditional Balinese clothing. The results suggest that MSMEs, particularly in the traditional clothing sector, can leverage these factors to boost consumer confidence and drive sales. This study contributes valuable insights for businesses aiming to improve their purchasing processes by focusing on these key variables to increase consumer satisfaction and decision-making. By understanding these influences, Cahya Busana and similar businesses can optimize their strategies to attract and retain customers, ultimately improving their market position.
Analysis Of the Effect of Brand Image, Packaging, And Digital Marketing on Purchase Decision I Kadek Jati Negara; Ni Made Wulandari Kusumadewi
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.408

Abstract

This study aims to analyze the effect of brand image, packaging, and digital marketing on consumer purchasing decisions for the Loloh Cem-cem Ibu Kunil product in Penglipuran Tourism Village, Bangli Regency. The background of this research is based on the phenomenon of increasing competition among MSMEs and the importance of effective marketing strategies to enhance purchasing decisions. This study employs a quantitative approach with an associative research type. The research population consists of consumers of Loloh Cem-cem Ibu Kunil, with a total sample of 160 respondents obtained through purposive sampling techniques. Data were collected using questionnaires, while data analysis was conducted through multiple linear regression. The results show that brand image, packaging, and digital marketing have a positive and significant effect on purchasing decisions. Partially, brand image has the most dominant effect compared to the other variables, followed by packaging and digital marketing. Simultaneously, the three independent variables explain the variation in purchasing decisions with a coefficient of determination (R²) value of 34.2 percent. These findings emphasize the importance of strengthening brand image, optimizing packaging design, and utilizing digital marketing strategies to enhance consumer purchasing decisions, particularly for local traditional beverage products.
Co-Authors A A Bagus Jambe Negara Alda Dityani Alit Suryani Bayu Putra Prayoga Dewa Ayu Rara Damayanti Diah Suci Rahayu Dwi Mahatma Dhinata Gusti Ayu Sinta Jelantik Gusti Putu Gari Swara I Kadek Darmana Yasa I Kadek Jati Negara I Ketut Paduary Karmanta I Komang Feri Ardiawan I Putu Bagus Dharma Surya Nanda I PUTU OKA WIDHIANTARA I. B Panca Putra P Ida Bagus Gede Bhasmara Putra Jeremy Roy Agutin Ndoen Kadek Ery Satya Pranandha Kadek Martika Puspita Sari kadek yogi asmara Lidya Ratna Sari Made Purwa Aditya Muhammad Roni Pratama Ni Kadek Jesika Noviana Agustin Ni Ketut Pertiwi Satwika Ni Luh Dian Yolandari Ni Putu Heppy Nilasari Ni Putu Jessica Maharani Putri Ni Wayan Wina Premayani, Ni Wayan Wina Putu Gde Krisnandadifa Dharma P Ratna Sari Dewi Regata . Tjok Istri Putri Kinara Pemayun Vincentius Gentha Maheza