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PENGARUH KEWAJARAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN WINA RUMAH KEBAYA Ni Wayan Wina Premayani; Gede Agus Dian Maha Yoga
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.705 KB) | DOI: 10.32795/widyamanajemen.v1i2.360

Abstract

Along with the increase in the number of boutiques of Balinese kebaya, making competition in the kebaya industry increasingly high, and entrepreneurs are required to determine the marketing strategy planning that will be used to face the current competition. Consumer satisfaction is a very important thing to consider in facing the market competition of the Balinese kebaya industry. The number of samples representing the population in this study were as many as 75 consumers of Wina Rumah Kebaya. Data were analyzed by multiple linear regression analysis techniques, where the validity and reliability tests were carried out in the initial stages of testing. The results of this study are the price fairness and product quality partially have a significant effect on customer satisfaction, price fairness and product quality simultaneously also significantly influence customer satisfaction, and the prices fairness has the most dominant influence. For this reason, to increase customer satisfaction it is necessary to improve the quality of kebaya and consider the fairness of the price determined.
Manuaba waterfall marketing strategy as a spiritual tourism attraction in Kenderan Tourism Village, Gianyar regency Ni Wayan Wina Premayani; Putu Herny Susanti; Made Dian Putri Agustina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1029

Abstract

Tourism marketing is a management process that coordinates companies that are members of the tourism service industry to provide services and communications with the aim of satisfying tourists' desires within a local, regional, national or international scope. Manuaba waterfall is a natural tourist attraction, which is currently visited by tourists with the aim of carrying out spiritual tourism activities. In service/hospitality marketing, it is known that there is the term 8 P's of marketing. The marketing mix in hospitality consists of: product, price, place, promotion, people, packaging, programming, and partnership, (Morrison, 2010; 351). The purpose of this research is to increase the attractiveness of spiritual tourism in Manuaba waterfall and determine the right marketing strategy for Manuaba waterfall. The theories in this study are the 8 P's theory, 4A theory and the Tourism Area Life-Cycle (TALC) theory. This study uses a qualitative method through in-depth interviews with relevant stakeholders/stakeholders and academics. From the potential for spiritual tourism, the Manuaba waterfall has natural beauty and an aura of mysticism that makes people who visit feel calm, comfortable and connected to the creator. From the 4A analysis, we can see that the Manuaba waterfall is starting to develop into a spiritual tourism attraction. Manuaba waterfall currently based on TALC (tourism area life cycle) is on exploration. At this stage there is a high interaction between the community and tourists. The position of the Manuaba waterfall, which is currently in an exploration position, must be introduced to its existence, especially as a spiritual tourism attraction through marketing promotions.
HEALTH AND SPIRITUALITY DALAM PENGEMBANGAN WELLNESS TOURISM BERBASIS KEPADA MASYARAKAT DI DESA WISATA KENDERAN KABUPATEN GIANYAR Putu Herny Susanti; Gusti Alit Suputra; Wina Premayani; I.A. Indriani
Journal of Tourism Destination and Attraction Vol 11 No 1 (2023): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v11i1.4320

Abstract

Several areas in Bali have the potential to develop wellness tourism, namely from their natural resources, one of which is the Kenderan Tourism Village, Gianyar Regency. Kenderan Tourism Village can develop into a wellness tourism attraction by utilizing its natural resources. The purpose of this study was to formulate health and spiritual strategies and programs in the development of community-based wellness tourism in Kenderan Tourism Village. Theory of change as a grand theory, research uses qualitative methods supported by Interpretive Structural Modeling (ISM) analysis. Completion of the ISM questionnaire through the Expert Survey involved seven experts to obtain information regarding contextual relationships in each element and sub-element in the questionnaire. From the results of the analysis the following strategies can be obtained: Increasing the role of the community, local entrepreneurs and the government through good cooperation in the development of wellness tourism; Increasing the competence of local human resources in the development of wellness tourism; Increasing the role of the Regional Government of Gianyar Regency in the development of wellness tourism; Increasing the role of Pokdarwis in managing wellness tourism in the Kenderan Tourism Village; Increasing the role of academics in tertiary institutions is related to research and development of HR competencies, especially in the field of wellness tourism.
PENGOLAHAN DAUN PEGAGAN SEBAGAI PRODUK WELLNESS TOURISM DI DESA WISATA KENDERAN KABUPATEN GIANYAR BALI Lakustini Cahyaningrum, Putu; Novia Indriani, Made; Wina Premayani, Ni Wayan; Riska Dewi, Ni Putu; Citra Diah Lestari, Ni Kadek
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.68-78

Abstract

Desa Wisata Kenderan memerlukan produk inovasi sebagai pendukung konsep wellness tourism. Desa Wisata Kenderan memiliki tumbuhan pegagan yang sangat potensial dikembangkan menjadi produk kesehatan karena memiliki khasiat yang luar biasa. Kelompok Sadar Wisata (POKDARWIS) Desa Kenderan sebagai wadah organisasi dalam mengoptimalkan Desa Wisata Kenderan, sangat mengharapkan adanya produk inovasi yang dihasilkan dari olahan tumbuhan pegagan yang banyak tumbuh di Desa Kenderan menjadi produk wisata penunjang wellness tourism yang dapat dipasarkan di kalangan wisatawan yang berkunjung maupun masyarakat luas lainnya. Kegiatan pengabdian ini bertujuan untuk mengembangkan produk wellness tourism dari tumbuhan pegagan dengan memberikan pelatihan dan pendampingan kepada mitra POKDARWIS. Solusi yang diberikan dalam kegiatan ini ada 4 yaitu penyuluhan tentang manfaat pegagan sebagai produk inovasi wellness tourism, pelatihan pembuatan Standar Operasional Prosedur (SOP) Bahan Baku, SOP Produksi, SOP Quality Control dan SOP Pengemasan Produk Inovasi Wellnes Tourism dari pegagan menjadi teh dan masker, pengadaan alat teknologi pengolahan dan pengemasan teh dan masker pegagan serta pelatihan dan pendampingan pengolahan pegagan menjadi teh dan masker pegagan. Mitra POKDARWIS yang juga melibatkan ibu-ibu PKK Desa Kenderan berperan aktif dalam mengikuti setiap tahapan pengolahan daun pegagan sebagai produk wellness tourism berupa teh dan masker pegagan. Kegiatan pengabdian ini bermanfaat untuk meningkatkan pengetahuan dan skill mitra dalam produksi teh dan masker pegagan sebagai produk wellness tourism karena keberadaan produk sangat dinantikan sebagai solusi dalam meningkatkan daya saing pariwisata Desa 
Analysis Of Leading And Potential Economic Sectors In Bangli Regency To Drive Economic Growth As Implementation Efforts Of The Kerthi Bali Economic Roadmap Gede Agus Dian Maha Yoga; Putu Yudy Wijaya; Ni Wayan Wina Premayani; Luh Nik Oktarini; Gusti Alit Suputra
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to examine the economic potential of Bangli Regency from the perspective of sectoral distribution towards economic growth during the period 2019-2023This research employs a quantitative descriptive approach utilizing three analytical methods: LQ-DLQ, Klassen typology, and shift-share analysis. Primary data sources consist of secondary data from the Central Statistics Agency (BPS) of Bali Province and Bangli Regency, complemented by primary data gathered from relevant informants. The study observes the period from 2019 to 2023 to examine the structural changes and sectoral distribution of the economy before and after the COVID-19 pandemic, using GRDP as an indicator. Economic sectors in Bangli Regency are categorized into 17 sectors, evaluated through LQ-DLQ methodology to identify leading sectors and potential economic bases. Findings are interpreted using Klassen typology and shift-share analysis to assess regional economic growth performance and competitiveness. Based on the empirical study conducted, the research findings reveal several key insights into the economic sectors of Bangli Regency from 2019 to 2023. The study identifies significant potential in both basic and non-basic sectors. Basic economic sectors with notable potential include agriculture, forestry, and fisheries; mining and quarrying; manufacturing industry; wholesale and retail trade; motor vehicle and motorcycle repair; government administration, defense, and mandatory social security; as well as other services. Non-basic sectors showing promise encompass electricity and gas supply; water supply, waste management, recycling; construction; transportation and warehousing; accommodation and food services; information and communication; financial and insurance activities; real estate; and corporate services. Furthermore, the research categorizes economic sectors into those demonstrating fast growth and competitiveness versus those with slower growth but still competitive. Sectors exhibiting rapid growth and competitiveness include manufacturing industry; water supply, waste management, recycling; construction; wholesale and retail trade, motor vehicle and motorcycle repair; information and communication; real estate; health and social activities; and other services. Conversely, sectors with slower growth yet competitive aspects comprise electricity and gas supply; transportation and warehousing; accommodation and food services; and corporate services. Moreover, sectors experiencing rapid growth but lacking competitiveness consist of agriculture, forestry, and fisheries; mining and quarrying; government administration, defense, and mandatory social security; education services; and financial and insurance activities. These insights provide a comprehensive understanding of how different economic sectors contribute to the dynamic economic landscape of Bangli Regency, guiding future policy directions and development strategies for sustainable economic growth and local community welfare enhancement.
Anteseden Yang Mempengaruhi Revisit Intention Wisatawan Di Kawasan Wisata Nusa Penida Ni Wayan Wina Premayani
Jurnal Ekuilnomi Vol. 6 No. 3 (2024): Ekuilnomi Vol 6(3) Nov 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/vm128s48

Abstract

Kawasan Wisata Nusa Penida yang merupakan salah satu daya tarik wisata favorit di Kabupaten Klungkung perlu prioritas dalam mengoptimalkan realisasi pengembangan destinasi wisata demi mempertahankan tingkat kunjungan wisatawan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh destination image dan self-congruity terhadap revisit intention melalui memorable tourism experience. Pengujian hipotesis penelitian menggunakan teknik analisis Structural Equation Modeling (SEM-PLS) dengan menggunakan bantuan software SMARTPLS. Sampel dalam penelitian ini berjumlah 100 responden, dipilih dengan menggunakan teknik penentuan sampel Purposive Sampling, dengan kriteria wisatawan yang pernah melakukan perjalanan wisata ke Kawasan Wisata Nusa Penida. Hasil penelitian menunjukkan bahwa destination image berpengaruh positif dan signifikan terhadap memorable tourism experience, destination image berpengaruh positif dan signifikan terhadap revisit intention, memorable tourism experience berpengaruh positif dan signifikan terhadap revisit intention, self-congruity berpengaruh positif dan signifikan terhadap memorable tourism experience, self-congruity berpengaruh positif dan signifikan terhadap revisit intention, destination image berpengaruh signifkan terhadap revisit intention melalui memorable tourism experience, serta self-congruity berpengaruh signifkan terhadap revisit intention melalui memorable tourism experience. Untuk meningkatkan minat berkunjung kembali para wisatawan ke kawasan destinasi wisata Nusa Penida maka disarankan untuk menciptakan citra destinasi yang positif dalam persepsi wisatawan, dan disaat yang bersamaan citra destinasi kawasan wisata Nusa Penida perlu memiliki kesesuaian dengan konsep diri wisatawan yang secara psikologis sangat mempengaruhi minat berkunjung kembali, selain itu dengan memberikan pengalaman berkesan yang tidak dilupakan oleh wisatawan akan menjadi kenangan yang ingin kembali diulang oleh wisatawan dengan berkunjung kembali ke kawasan destinasi wisata Nusa Penida
Impact of Motivation and Discipline on Employee Productivity at Department of Population and Civil Registration of Badung Indraswari Giri; Putu Yudy Wijaya; Ni Wayan Wina Premayani
Management and Applied Social Studies Review Vol. 2 No. 2 (2024): Management and Applied Social Studies Review (MASSIV)
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/056pcz82

Abstract

Purpose – To know effect of motivation and discipline on employee productivity in Population and Civil Registration Badung Regency. Methodology – The subjects of research are all employees of the Population and Civil Registration Service Badung Regency, with a total of 47 individuals. The sampling technique used saturated sampling so that 47 respondents were obtained. The research instrument consists of a questionnaire along with several other data collection methods, including observation, interviews, questionnaires and literature studies. The analytical method used is multiple linear regression analysis with SPSS. Findings – The study findings reveal that work motivation and work discipline positively and significantly influences employee productivity at the Population and Civil Registration Service of Badung Regency. Originality – The findings of this research can contribute to the advancement of knowledge in general, particularly in the field of human resource management to work motivation, work discipline and employee productivity and then also serve as a reference if further research is conducted related to this title.
Pemanfaatan Media Sosial sebagai Strategi Pemasaran Produk Penciri Desa Kenderan Cahyaningrum, Putu Lakustini; Indriani, Made Novia; Premayani, Ni Wayan Wina; Jenar, Putut Dewantha
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18850

Abstract

Kemajuan teknologi informasi telah mendorong perubahan paradigma dalam strategi pemasaran, termasuk dalam pengembangan potensi desa wisata. Desa Kenderan, yang terletak di Kecamatan Tegallalang, Kabupaten Gianyar, dikenal sebagai salah satu desa wisata yang mengangkat konsep wellness tourism. Desa ini memiliki potensi lokal berupa tanaman pegagan (Centella asiatica) yang telah diolah menjadi produk teh dan masker. Namun, potensi ini belum diiringi dengan kemampuan pelaku lokal dalam memasarkan produk secara digital, khususnya melalui media sosial. Minimnya pengetahuan dan keterampilan dalam digital marketing menjadi kendala dalam memperluas pasar serta meningkatkan nilai tambah produk unggulan desa. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas Kelompok Sadar Wisata (Pokdarwis) Desa Kenderan dalam mengelola strategi pemasaran berbasis media sosial. Metode yang digunakan meliputi tahap sosialisasi, pelatihan, dan pendampingan, serta monitoring dan evaluasi. Sosialisasi bertujuan mengenalkan potensi pegagan sebagai penciri desa. Pelatihan difokuskan pada pembuatan akun media sosial (Instagram, Facebook, TikTok, YouTube), produksi konten digital, serta strategi pemasaran berbasis konsinyasi dengan pelaku pariwisata lokal. Pendampingan diberikan untuk memastikan transfer pengetahuan berjalan optimal, sementara monitoring dilakukan untuk mengukur keberhasilan implementasi program. Hasil kegiatan menunjukkan peningkatan signifikan dalam kapasitas Pokdarwis untuk mengelola akun media sosial secara mandiri dan memproduksi konten promosi yang menarik. Model pemasaran digital yang dikembangkan mampu memperluas jangkauan promosi dan meningkatkan permintaan terhadap produk teh dan masker pegagan. Selain itu, strategi konsinyasi turut memperkuat kerja sama antara Pokdarwis dan pelaku wisata lokal. Kegiatan ini berkontribusi pada penguatan ekonomi desa, peningkatan citra produk lokal, serta pelestarian nilai-nilai budaya dan potensi alam Desa Kenderan.
OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
EDUKASI KESEHATAN MASYARAKAT DI POSYANDU BANJAR PURNAMA ASRI, DESA PEGUYANGAN KANGIN, DENPASAR Premayani, Ni Wayan Wina; Suardana, Anak Agung Komang; Dewi, Ni Gst Ayu Kd Diah Ambara; Pratiwi, Ni Putu Eka; Purnamayanti, Ni Made Ayu; Juniantari, Ni Made Sri
JURNAL SEWAKA BHAKTI Vol 11 No 2 (2025): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/n8g2rk05

Abstract

Community health is a crucial aspect in improving quality of life, particularly in urban areas such as Denpasar with its dynamic social conditions. The health education activity at Posyandu Banjar Purnama Asri, Peguyangan Kangin Village, was conducted as an effort to empower the community by enhancing their knowledge, attitudes, and healthy living behaviors. The purpose of this activity was to raise public awareness regarding the importance of clean and healthy living behaviors (PHBS), balanced nutrition, and the prevention of communicable and non-communicable diseases. The methods included interactive counseling, live demonstrations, distribution of educational leaflets, and discussion sessions with posyandu cadres and residents. The results showed an 85% increase in participants’ understanding based on simple pre- and post-tests, along with high enthusiasm and a strong commitment to practice healthy lifestyles within families. Additionally, posyandu cadres improved their capacity to independently provide health education to the community. In conclusion, the community health education program at Posyandu Banjar Purnama Asri was effective in enhancing public awareness and knowledge of health issues while strengthening the role of posyandu as the frontline of community-based health services.