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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Journal of Tourism Destination and Attraction WIDYA MANAJEMEN Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Sewaka Bhakti Jurnal Ekuilnomi Jurnal Ekonomi Dharma Bhakti Management and Applied Social Studies Review
Ni Wayan Wina Premayani, Ni Wayan Wina
Universitas Hindu Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Peran Corporate Image Dalam Memediasi Pengaruh Corporate Social Responsibility Terhadap Purchase Intention Air Minum Dalam Kemasan Merek Ades Di Kota Denpasar Ni Wayan Wina Premayani; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 4 No 6 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.507 KB)

Abstract

This study aims to examine the role of the corporate image in mediating the effect of corporate social responsibility to the purchase intention of bottled water brand ades. This research was conducted in the city of Denpasar. Method of determining the sample in this study was non-probability sampling with purposive sampling technique, namely the determination of the sample with particular consideration. Data collected using a questionnaire with Likert scale. Respondents in this study were 100 respondents. Data analysis techniques used in this research is the analysis of pathways. These results indicate that Corporate Social Responsibility has a positive and significant impact on the Corporate Image products bottled water brand Ades, Corporate Social Responsibility has a positive and significant impact on Purchase Intention bottled drinking water products brand Ades, Corporate Image has a positive and significant impact Intention to Purchase bottled water products brand Ades. Corporate Image significantly mediate the indirect influence of corporate social responsibility to the purchase intention of bottled water products brand Ades.
PENGARUH KEWAJARAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN WINA RUMAH KEBAYA Ni Wayan Wina Premayani; Gede Agus Dian Maha Yoga
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.705 KB) | DOI: 10.32795/widyamanajemen.v1i2.360

Abstract

Along with the increase in the number of boutiques of Balinese kebaya, making competition in the kebaya industry increasingly high, and entrepreneurs are required to determine the marketing strategy planning that will be used to face the current competition. Consumer satisfaction is a very important thing to consider in facing the market competition of the Balinese kebaya industry. The number of samples representing the population in this study were as many as 75 consumers of Wina Rumah Kebaya. Data were analyzed by multiple linear regression analysis techniques, where the validity and reliability tests were carried out in the initial stages of testing. The results of this study are the price fairness and product quality partially have a significant effect on customer satisfaction, price fairness and product quality simultaneously also significantly influence customer satisfaction, and the prices fairness has the most dominant influence. For this reason, to increase customer satisfaction it is necessary to improve the quality of kebaya and consider the fairness of the price determined.
Manuaba waterfall marketing strategy as a spiritual tourism attraction in Kenderan Tourism Village, Gianyar regency Ni Wayan Wina Premayani; Putu Herny Susanti; Made Dian Putri Agustina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1029

Abstract

Tourism marketing is a management process that coordinates companies that are members of the tourism service industry to provide services and communications with the aim of satisfying tourists' desires within a local, regional, national or international scope. Manuaba waterfall is a natural tourist attraction, which is currently visited by tourists with the aim of carrying out spiritual tourism activities. In service/hospitality marketing, it is known that there is the term 8 P's of marketing. The marketing mix in hospitality consists of: product, price, place, promotion, people, packaging, programming, and partnership, (Morrison, 2010; 351). The purpose of this research is to increase the attractiveness of spiritual tourism in Manuaba waterfall and determine the right marketing strategy for Manuaba waterfall. The theories in this study are the 8 P's theory, 4A theory and the Tourism Area Life-Cycle (TALC) theory. This study uses a qualitative method through in-depth interviews with relevant stakeholders/stakeholders and academics. From the potential for spiritual tourism, the Manuaba waterfall has natural beauty and an aura of mysticism that makes people who visit feel calm, comfortable and connected to the creator. From the 4A analysis, we can see that the Manuaba waterfall is starting to develop into a spiritual tourism attraction. Manuaba waterfall currently based on TALC (tourism area life cycle) is on exploration. At this stage there is a high interaction between the community and tourists. The position of the Manuaba waterfall, which is currently in an exploration position, must be introduced to its existence, especially as a spiritual tourism attraction through marketing promotions.
HEALTH AND SPIRITUALITY DALAM PENGEMBANGAN WELLNESS TOURISM BERBASIS KEPADA MASYARAKAT DI DESA WISATA KENDERAN KABUPATEN GIANYAR Putu Herny Susanti; Gusti Alit Suputra; Wina Premayani; I.A. Indriani
Journal of Tourism Destination and Attraction Vol 11 No 1 (2023): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v11i1.4320

Abstract

Several areas in Bali have the potential to develop wellness tourism, namely from their natural resources, one of which is the Kenderan Tourism Village, Gianyar Regency. Kenderan Tourism Village can develop into a wellness tourism attraction by utilizing its natural resources. The purpose of this study was to formulate health and spiritual strategies and programs in the development of community-based wellness tourism in Kenderan Tourism Village. Theory of change as a grand theory, research uses qualitative methods supported by Interpretive Structural Modeling (ISM) analysis. Completion of the ISM questionnaire through the Expert Survey involved seven experts to obtain information regarding contextual relationships in each element and sub-element in the questionnaire. From the results of the analysis the following strategies can be obtained: Increasing the role of the community, local entrepreneurs and the government through good cooperation in the development of wellness tourism; Increasing the competence of local human resources in the development of wellness tourism; Increasing the role of the Regional Government of Gianyar Regency in the development of wellness tourism; Increasing the role of Pokdarwis in managing wellness tourism in the Kenderan Tourism Village; Increasing the role of academics in tertiary institutions is related to research and development of HR competencies, especially in the field of wellness tourism.
The Role of Modernization of Information Technology in Forming the Character of the Young Hindu Generation Sugianingrat, Ida Ayu Putu Widani; Astawa, I Putu Putra; Premayani, Ni Wayan Wina
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.43-53

Abstract

The development and improvement of the quality of human resources needs to be improved to keep pace with the flow of information technology modernization in the era of globalization. The phenomenon of behavior and personality tendencies of today's young generation is increasingly moving away from religious values, customs, and culture, and losing their identity as individuals which is rooted in the noble values of the nation's religion and culture. This research aims to determine the role of character education and self-leadership in forming the character of the young Hindu generation. The population in this study was the Hindu Easy Generation with a total research sample of 96 respondents. The sampling technique is probability sampling with a stratified random sampling method with proportional allocation to collect quantitative data. The research results show that character education has a positive and significant effect on the character formation of young Hindus. In the context of the formation of the character of young Hindus, self-leadership has a positive and significant effect. Thus, self-leadership plays an important role in forming the character of young Hindus who are strong and responsible while the modernization of information technology can have a positive, but not significant, effect on the formation of the character of young Hindus.
Marketing Strategy on Heritage Manuaba Royal Palace Tourist Attraction in Kenderan Tourism Village, Bali Premayani, Ni Wayan Wina; Wijaya, Putu Yudy; Susanti, Putu Herny; Suputra, Gusti Alit; Oktarini, Luh Nik; Yoga, Gede Agus Dian Maha
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.1.2024.54-65

Abstract

The Manuaba Royal Palace is one of the heritage tourist attractions that has cultural heritage, building architecture, and artifact collections with historical value; however, to date, this tourist destination has not been optimal in presenting tourists to be able to visit this region, so a comprehensive and measurable marketing strategy is needed to accelerate its development. This study aimed to analyze marketing strategies for the heritage tourist attraction of the Manuaba Royal Palace in the Kenderan Tourism Village, Bali. A mixed method research design was used by conducting interviews with the managers of as many as 30 Manuaba Royal Palace tourist destinations who met the inclusion and exclusion criteria. The data obtained were analyzed using IFAS, EFAS, and SWOT matrices and are presented descriptively. The results show that the Manuaba Royal Palace has implemented the 7P marketing mix strategy, currently in Quadrant I (a very favorable situation because it has great opportunities to demonstrate internal strength) and S<O (the direction of Manuaba Royal Pae's policy in growth strategy conditions). The current focus and marketing strategy includes developing technology-based historical courses accompanied by the use of social media, presenting information related to intangible cultural heritage, and guiding tourists more massively by providing exclusive packages for booking heritage tourism online. In the future, it is important to maximize the marketing strategies used to increase the number of visits and to be more competitive in the tourism industry.
PENGOLAHAN DAUN PEGAGAN SEBAGAI PRODUK WELLNESS TOURISM DI DESA WISATA KENDERAN KABUPATEN GIANYAR BALI Lakustini Cahyaningrum, Putu; Novia Indriani, Made; Wina Premayani, Ni Wayan; Riska Dewi, Ni Putu; Citra Diah Lestari, Ni Kadek
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.68-78

Abstract

Desa Wisata Kenderan memerlukan produk inovasi sebagai pendukung konsep wellness tourism. Desa Wisata Kenderan memiliki tumbuhan pegagan yang sangat potensial dikembangkan menjadi produk kesehatan karena memiliki khasiat yang luar biasa. Kelompok Sadar Wisata (POKDARWIS) Desa Kenderan sebagai wadah organisasi dalam mengoptimalkan Desa Wisata Kenderan, sangat mengharapkan adanya produk inovasi yang dihasilkan dari olahan tumbuhan pegagan yang banyak tumbuh di Desa Kenderan menjadi produk wisata penunjang wellness tourism yang dapat dipasarkan di kalangan wisatawan yang berkunjung maupun masyarakat luas lainnya. Kegiatan pengabdian ini bertujuan untuk mengembangkan produk wellness tourism dari tumbuhan pegagan dengan memberikan pelatihan dan pendampingan kepada mitra POKDARWIS. Solusi yang diberikan dalam kegiatan ini ada 4 yaitu penyuluhan tentang manfaat pegagan sebagai produk inovasi wellness tourism, pelatihan pembuatan Standar Operasional Prosedur (SOP) Bahan Baku, SOP Produksi, SOP Quality Control dan SOP Pengemasan Produk Inovasi Wellnes Tourism dari pegagan menjadi teh dan masker, pengadaan alat teknologi pengolahan dan pengemasan teh dan masker pegagan serta pelatihan dan pendampingan pengolahan pegagan menjadi teh dan masker pegagan. Mitra POKDARWIS yang juga melibatkan ibu-ibu PKK Desa Kenderan berperan aktif dalam mengikuti setiap tahapan pengolahan daun pegagan sebagai produk wellness tourism berupa teh dan masker pegagan. Kegiatan pengabdian ini bermanfaat untuk meningkatkan pengetahuan dan skill mitra dalam produksi teh dan masker pegagan sebagai produk wellness tourism karena keberadaan produk sangat dinantikan sebagai solusi dalam meningkatkan daya saing pariwisata Desa 
Analysis Of Leading And Potential Economic Sectors In Bangli Regency To Drive Economic Growth As Implementation Efforts Of The Kerthi Bali Economic Roadmap Gede Agus Dian Maha Yoga; Putu Yudy Wijaya; Ni Wayan Wina Premayani; Luh Nik Oktarini; Gusti Alit Suputra
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to examine the economic potential of Bangli Regency from the perspective of sectoral distribution towards economic growth during the period 2019-2023This research employs a quantitative descriptive approach utilizing three analytical methods: LQ-DLQ, Klassen typology, and shift-share analysis. Primary data sources consist of secondary data from the Central Statistics Agency (BPS) of Bali Province and Bangli Regency, complemented by primary data gathered from relevant informants. The study observes the period from 2019 to 2023 to examine the structural changes and sectoral distribution of the economy before and after the COVID-19 pandemic, using GRDP as an indicator. Economic sectors in Bangli Regency are categorized into 17 sectors, evaluated through LQ-DLQ methodology to identify leading sectors and potential economic bases. Findings are interpreted using Klassen typology and shift-share analysis to assess regional economic growth performance and competitiveness. Based on the empirical study conducted, the research findings reveal several key insights into the economic sectors of Bangli Regency from 2019 to 2023. The study identifies significant potential in both basic and non-basic sectors. Basic economic sectors with notable potential include agriculture, forestry, and fisheries; mining and quarrying; manufacturing industry; wholesale and retail trade; motor vehicle and motorcycle repair; government administration, defense, and mandatory social security; as well as other services. Non-basic sectors showing promise encompass electricity and gas supply; water supply, waste management, recycling; construction; transportation and warehousing; accommodation and food services; information and communication; financial and insurance activities; real estate; and corporate services. Furthermore, the research categorizes economic sectors into those demonstrating fast growth and competitiveness versus those with slower growth but still competitive. Sectors exhibiting rapid growth and competitiveness include manufacturing industry; water supply, waste management, recycling; construction; wholesale and retail trade, motor vehicle and motorcycle repair; information and communication; real estate; health and social activities; and other services. Conversely, sectors with slower growth yet competitive aspects comprise electricity and gas supply; transportation and warehousing; accommodation and food services; and corporate services. Moreover, sectors experiencing rapid growth but lacking competitiveness consist of agriculture, forestry, and fisheries; mining and quarrying; government administration, defense, and mandatory social security; education services; and financial and insurance activities. These insights provide a comprehensive understanding of how different economic sectors contribute to the dynamic economic landscape of Bangli Regency, guiding future policy directions and development strategies for sustainable economic growth and local community welfare enhancement.
Anteseden Yang Mempengaruhi Revisit Intention Wisatawan Di Kawasan Wisata Nusa Penida Ni Wayan Wina Premayani
Jurnal Ekuilnomi Vol. 6 No. 3 (2024): Ekuilnomi Vol 6(3) Nov 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/vm128s48

Abstract

Kawasan Wisata Nusa Penida yang merupakan salah satu daya tarik wisata favorit di Kabupaten Klungkung perlu prioritas dalam mengoptimalkan realisasi pengembangan destinasi wisata demi mempertahankan tingkat kunjungan wisatawan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh destination image dan self-congruity terhadap revisit intention melalui memorable tourism experience. Pengujian hipotesis penelitian menggunakan teknik analisis Structural Equation Modeling (SEM-PLS) dengan menggunakan bantuan software SMARTPLS. Sampel dalam penelitian ini berjumlah 100 responden, dipilih dengan menggunakan teknik penentuan sampel Purposive Sampling, dengan kriteria wisatawan yang pernah melakukan perjalanan wisata ke Kawasan Wisata Nusa Penida. Hasil penelitian menunjukkan bahwa destination image berpengaruh positif dan signifikan terhadap memorable tourism experience, destination image berpengaruh positif dan signifikan terhadap revisit intention, memorable tourism experience berpengaruh positif dan signifikan terhadap revisit intention, self-congruity berpengaruh positif dan signifikan terhadap memorable tourism experience, self-congruity berpengaruh positif dan signifikan terhadap revisit intention, destination image berpengaruh signifkan terhadap revisit intention melalui memorable tourism experience, serta self-congruity berpengaruh signifkan terhadap revisit intention melalui memorable tourism experience. Untuk meningkatkan minat berkunjung kembali para wisatawan ke kawasan destinasi wisata Nusa Penida maka disarankan untuk menciptakan citra destinasi yang positif dalam persepsi wisatawan, dan disaat yang bersamaan citra destinasi kawasan wisata Nusa Penida perlu memiliki kesesuaian dengan konsep diri wisatawan yang secara psikologis sangat mempengaruhi minat berkunjung kembali, selain itu dengan memberikan pengalaman berkesan yang tidak dilupakan oleh wisatawan akan menjadi kenangan yang ingin kembali diulang oleh wisatawan dengan berkunjung kembali ke kawasan destinasi wisata Nusa Penida
Impact of Motivation and Discipline on Employee Productivity at Department of Population and Civil Registration of Badung Indraswari Giri; Putu Yudy Wijaya; Ni Wayan Wina Premayani
Management and Applied Social Studies Review Vol. 2 No. 2 (2024): Management and Applied Social Studies Review (MASSIV)
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/056pcz82

Abstract

Purpose – To know effect of motivation and discipline on employee productivity in Population and Civil Registration Badung Regency. Methodology – The subjects of research are all employees of the Population and Civil Registration Service Badung Regency, with a total of 47 individuals. The sampling technique used saturated sampling so that 47 respondents were obtained. The research instrument consists of a questionnaire along with several other data collection methods, including observation, interviews, questionnaires and literature studies. The analytical method used is multiple linear regression analysis with SPSS. Findings – The study findings reveal that work motivation and work discipline positively and significantly influences employee productivity at the Population and Civil Registration Service of Badung Regency. Originality – The findings of this research can contribute to the advancement of knowledge in general, particularly in the field of human resource management to work motivation, work discipline and employee productivity and then also serve as a reference if further research is conducted related to this title.
Co-Authors Anak Agung Komang Suardana Citra Diah Lestari, Ni Kadek Dewi, Ni Gst Ayu Kd Diah Ambara Gede Agus Dian Maha Yoga Gede Agus Dian Maha Yoga Gusti Alit Suputra Gusti Alit Suputra I Putu Putra Astawa, I Putu Putra I Wayan Suartina I.A. Indriani Ida Ayu Putu Widani Sugianingrat Indraswari Giri Juniantari, Ni Made Sri Luh Nik Oktarini Made Dian Putri Agustina Made Novia Indriani Ni Luh Adisti Abiyoga Wulandari Ni Made Wulandari Kusumadewi Ni Putu Sri Hartati Oktarini, Luh Nik PRATIWI, NI PUTU EKA Purnamayanti, Ni Made Ayu Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat Putu Krisna Adwitya Sanjaya Putu Lakustini Cahyaningrum Putu Yudy Wijaya Putut Dewantha Jenar Riska Dewi, Ni Putu Saputri, Arista Dwi Suputra, Gusti Alit Susanti, Herny Susanti, Putu Herny Wijaya, Putu Yudy