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Analysis of the Impact of Product Quality, Price, and Brand Image on Purchase Decisions with Consumer Buying Interest as a Mediating Variable among iPhone Users in Yogyakarta Heriputranto, Lukas Agung; Damanik, Ganda Wijaya; Kaloeti, Ade Kristianus
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 3 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i3.3037

Abstract

This research investigates the impact of product quality, price, and brand image on purchase decisions, with consumer buying interest serving as a mediating variable, specifically among iPhone users in Yogyakarta. Employing a quantitative descriptive approach, data were gathered through questionnaires distributed to 100 respondents selected through purposive sampling. The analysis utilized various statistical tests, including Validity, Reliability, Convergent Validity, Discriminant Validity, AVE, Adjusted R², and F². The results indicate that Product Quality, Price, and Brand Image have a significant effect on Consumer Buying Interest. Nevertheless, these elements do not exert a direct positive influence on actual Purchase Decisions. The demographic profile of the respondents predominantly consisted of males aged 17–25, who were self-employed, possessed high school or diploma qualifications, and resided in Sleman. This study underscores the essential function of Consumer Buying Interest in connecting marketing elements (quality, price, brand image) with actual purchasing actions. It provides important implications for marketers and smartphone brands, suggesting that to enhance purchase rates, strategies should prioritize fostering consumer interest rather than relying solely on product characteristics.
Analysis of Factors Influencing Accounting Students in Choosing a Career as a Public Accountant Kotte, Jeniwanti Carolina; Natalia, Desi; Kaloeti, Ade Kristianus
Invoice : Jurnal Ilmu Akuntansi Vol. 6 No. 2 (2024): September 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v6i2.14440

Abstract

This research aims to identify the factors influencing accounting students' career choices as public accountants, focusing on students from various universities in Yogyakarta. The study examines four key variables: financial rewards, professional training, work environment, and market considerations. Using a case study approach, data were collected through questionnaires and analyzed via logistic regression and classical assumption tests. The results indicate that financial rewards, professional training, and the work environment significantly influence students' decisions to pursue careers as public accountants. However, job market considerations do not have a significant effect. The findings emphasize that students place high importance on adequate compensation, professional development opportunities, and a conducive work environment when making career decisions. This research provides valuable insights into how universities can better support students in choosing relevant career paths and highlights the importance of aligning educational outcomes with industry expectations. Further, it underscores the need for ongoing professional training and development for accounting students to meet the demands of the profession. These results could serve as a guide for curriculum development and career advisory services in accounting education.
Effectiveness, Growth Rate and Contribution of Local Tax Revenue, Local Retribution, Results of Management of Separated Regional Wealth and Other Legitimate Local Revenue to Kediri District Local Revenue Siswati, Susi; Kaloeti, Ade Kristianus
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.8664

Abstract

The purpose of this study was to determine the effectiveness, growth rate, and contribution of local taxes, local levies, the results of the management of separated local assets, other legitimate RLI to local revenue. The sample comprises the five-year budgetary framework of the Regional Revenue and Expenditure Budget (APBD) for Kediri Regency during the period from 2018 to 2022. The current phenomenon observed in the budget reports and realizations established within the framework of the Regional Revenue and Expenditure Budget (APBD) of Kediri Regency pertains to local taxes, regional levies, the management of separated regional wealth, and other legitimate sources of local revenue. Specifically, an analysis of the budget and realization from 2018 to 2022 reveals discrepancies in revenue generation year over year, alongside an examination of the growth rates and their contributions to overall revenue. These discrepancies serve as a basis for evaluating the effectiveness of the budget as set forth in the APBD of Kediri Regency. Consequently, it is imperative to conduct research focused on the effectiveness, growth rates, and contributions of these revenues to local income. A detailed examination of the budget and realization data from 2018 to 2022 indicates notable variations in revenue collection from year to year, as well as an analysis of the growth trends and their respective contributions to total revenue. These variations will inform the assessment of whether the budget, as established by the APBD of Kediri Regency, is effective or not. Therefore, it is essential to undertake research that investigates the effectiveness, growth rates, and contributions of these revenues to local income. Data analysis techniques and mathematical methods used are effectiveness ratio, growth rate ratio, and contribution ratio. Data collected from the APBD posture in Kediri district for the period 2018 - 2022. The results of the analysis of the effectiveness ratio for the period 2018 - 2022 for local taxes are very effective because all exceed 100%, the highest local retribution in 2018 is 133.22% and the lowest in 2020 is 90.31%. The results of the management of separated regional assets, the effectiveness ratio is in the highly effective category because all exceed 100%, while the highest other legal RLI in 2022 is 173.05% and the lowest in 2018 is 66.22%. The results of the growth rate analysis for local taxes, local levies, and the results of the management of separated assets for the period 2018 - 2022 are all included in the unsuccessful category because all are less than 30%. As for other legitimate RLI, some are unsuccessful but some are less successful in 2019 and 2022 because the percentage is 30%-55%. The highest contribution ratio for local taxes in 2018 of 55.62% is in the very good category because it exceeds 50%, the lowest in 2022 of 37.74% is in the medium category between 30.10% - 40%. For local retribution and the results of managing separated assets are all in the very poor category because they are below 10%. Other legitimate RLI in 2022 amounted to 56.58 very good category, and the lowest in 2018 amounted to 35.73% including the moderate category.
The effect of profitability, investment decisions, and sales growth on stock prices: a study on food and beverage companies Avriliana, Winda; Prasetyanta, Agus; Herwinanto, Erfan; Kaloeti, Ade Kristianus
PHINISI Vol.2, No.4 (2025): December 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i4.109

Abstract

This study investigates the influence of profitability, investment decisions, and sales growth on stock prices, with capital structure as an intervening variable in food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. The analysis is based on secondary data obtained from annual financial reports published on the official IDX website. From a population of 55 companies, purposive sampling resulted in 32 firms that met the research criteria. Data were analyzed using descriptive statistics, classical assumption tests, simple and multiple linear regression, t-tests, F-tests, and path analysis. The results show that profitability and capital structure significantly affect stock prices, whereas investment decisions and sales growth do not have significant direct effects. When tested simultaneously, the three independent variables collectively influence stock prices. Path analysis further indicates that the direct effects are stronger than the indirect effects, suggesting that capital structure—measured by the debt-to-equity ratio (DER)—does not mediate the relationship between the independent variables and stock prices. Theoretically, these findings reinforce signaling theory by demonstrating that profitability provides strong market signals capable of influencing stock price movements. Practically, the study offers insights for investors to prioritize profitability indicators and for managers to maintain an optimal capital structure that supports firm value.
GRAMMATICAL ACCURACY IN BUSINESS ENGLISH PRESENTATIONS: AN ERROR ANALYSIS OF UNDERGRADUATE MANAGEMENT STUDENTS Ade Kristianus Kaloeti; Sri Ani Puji Setiawati
Wiralodra English Journal Vol. 10 No. 1 (2026): Wiralodra English Journal
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v10i1.630

Abstract

Grammatical accuracy plays a crucial role in the effectiveness of Business English presentations, particularly for management students who are expected to communicate professionally in academic and workplace contexts. This study aims to identify and analyze grammatical errors produced by undergraduate management students during Business English presentations. Employing a quantitative research design, the study involved 20 seventh-semester management students: 10 from Immanuel Christian University and 10 from Muhammadiyah University of Yogyakarta. The data were collected through recorded Business English presentations and analyzed using Corder’s Error Analysis model, which consists of error identification, classification, explanation, and evaluation. The findings reveal that students frequently committed errors in verb tense, subject–verb agreement, articles, prepositions, and sentence structure. Verb tense errors emerged as the most dominant category, followed by subject–verb agreement and article misuse. The results indicate that despite having advanced academic standing, students still encounter significant grammatical challenges in oral academic communication. This study highlights the need for more focused grammar instruction integrated with speaking practice in Business English courses. The findings are expected to contribute to pedagogical improvements in English for Specific Purposes (ESP), particularly Business English instruction at the undergraduate level.
ENHANCING ACTIVE-PASSIVE SENTENCES SKILLS OF 1ST SEMESTER STUDENTS BY IMPLEMENTING REED-KELLOGG SYSTEM Ade Kristianus Kaloeti
Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) Vol. 3 No. 1 (2025): Mey
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jeltlal.v3i1.194

Abstract

This study aims to investigate the impact of the Reed-Kellogg System of sentence diagramming on the enhancement of understanding active and passive sentences in English among first-semester students in the Bachelor's program of Management and the Diploma program in Accounting. The research employs a quantitative experimental design, where data is collected from an experimental group that receives instruction through the Reed-Kellogg sentence diagramming method and a control group that is taught using conventional methods. The sample consists of 16 students in the experimental group and 16 students in the control group. Statistical analysis, including Paired-Sample t-tests, Independent-Sample t-tests, and N-Gain Scores, is conducted using SPSS version 22. The research findings indicate that the significance values (2-tailed) obtained from both the Paired-Sample t-Test and the Independent Sample t-Test are 0.000. This value is less than the threshold of 0.05, leading to the acceptance of the hypothesis that the Reed-Kellogg sentence diagramming method has an effect on the mastery of active and passive sentences in English among first-semester Management and Accounting students. However, the N-Gain Score percentage of 34.15 suggests that the Reed-Kellogg sentence diagramming method may not be effective for teaching active and passive sentences in English to first-semester Management and Accounting students.   
The Efficacy of Frayer Model to Enhance Pharmaceutical Vocabulary Mastery Ade Kristianus Kaloeti
English Education : English Journal for Teaching and Learning Vol 13, No 1 (2025): VOLUME 13 NO 01 JUNE 2025
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/ee.v13i1.14230

Abstract

This study aims to investigate the impact of the Frayer model of learning on pharmaceutical vocabulary. The research employs a quantitative approach utilizing a quasi-experimental design. From the population of 53 first-semester pharmacy students at Universitas Kristen Immanuel, a sample of 30 students. Data were collected through pre-tests and post-tests of essay questions test administered to both the experimental and control groups. Statistical analyses were conducted on the test results using SPSS version 22. This finding indicates a significant effect of the Frayer model on pharmaceutical vocabulary among first-semester pharmacy students. The N-Gain score for the experimental class was 65.9%, which was notably higher than the N-Gain score of 13.6% for the control class. These results suggest that the Frayer model is a more effective instructional method for enhancing vocabulary acquisition in pharmacy education compared to conventional teaching methods.
The Influence of Product Features and Customer Satisfaction on Electronic Word of Mouth (E-WOM) with Brand Trust as a Mediating Variable among Honda Honda Vario Users in Special Region of Yogyakarta Yehizkia Putra Krisnadi; Lukas Agung Heriputranto; Ade Kristianus Kaloeti
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 20 No. 1 (2026): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v20i1.828

Abstract

This study aims to analyze the influence of product features and customer satisfaction on Electronic Word of Mouth (E-WOM), with brand trust as a mediating variable among Honda Honda Vario users in the Special Region of Yogyakarta. The growing use of automatic motorcycles in urban areas requires manufacturers to continuously improve product features and maintain customer satisfaction in order to generate organic digital promotion through social media. This research employed a quantitative approach using a survey method involving 250 Honda Honda Vario users in the Special Region of Yogyakarta. The sampling technique used was purposive sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that product features have a positive effect on customer satisfaction. Customer satisfaction positively affects brand trust. Brand trust has a significant effect on E-WOM. Product features also have a direct effect on E-WOM. Furthermore, brand trust is proven to mediate the relationship between customer satisfaction and E-WOM. These findings emphasize the importance of feature innovation and strengthening brand trust in encouraging consumer advocacy in the digital era.
THE INFLUENCE OF WORK ENVIRONMENT, WORK CULTURE, AND WORK ROTATION ON EMPLOYEE PRODUCTIVITY AT HUMAN RESOURCES DEVELOPMENT CENTRE KEMENDAGRI YOGYAKARTA Sri Herlina; Ade Kristianus Kaloeti
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1081

Abstract

The study aimed to examine the relationship between the work environment, work culture, work rotation, and employee productivity at the Human Resources Development Centre (PPSDM) Kemendagri Regional Yogyakarta. The research method used in this study was quantitative descriptive research. The study population comprised all employees working at the Human Resources Development Centre Kemendagri Yogyakarta, while the sample consisted of 100 respondents, including 83 civil servants (PNS) and 17 non-civil servant government employees. The results of the study showed that work environment, work culture, and work rotation had a positive and significant effect on employee productivity at the Human Resources Development Centre Kemendagri Yogyakarta, based on the results of simple linear regression analysis and t-test.
Assessing English Proficiency of Management and Accounting Students Using Linguaskill Business Tests Aligned with CEFR Standards Ade Kristianus Kaloeti
Journal of English Education Vol. 2 No. 2 (2024): Journal of English Education
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jee.v2i2.764

Abstract

This study aims to analyze the English language proficiency of students in Management and Accounting programs using the Linguaskill Business test and the CEFR standards. The research sample consists of 10 undergraduate students from the Management program and 10 students from the Diploma program in Management. Data, represented by test scores, were collected through the Linguaskill Business assessment. Subsequently, the data were statistically analyzed to determine the minimum, maximum, mean scores, and frequency distribution. This data was then converted into a CEFR standard table for further analysis of English language proficiency according to CEFR criteria. The findings indicate that the majority of Management and Accounting students possess basic English language skills, primarily at or below the A1 level. Some students demonstrated relatively good proficiency at the A1, A2, and a maximum of B1 levels. Therefore, it is essential to enhance the English language skills of these students, as they have not yet reached the higher levels of B2 and C1.