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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Komunikator Jurnal Ilmu Sosial dan Ilmu Politik Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Jurnalistik Berita Kedokteran Masyarakat Masyarakat: Jurnal Sosiologi
Kuskridho Ambardi
Universitas Gadjah Mada
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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HUBUNGAN TEMU MEDIA DENGAN PROMOSI PEMBERIAN ASI DI MEDIA MASSA Vita Aristyanita; Toto Sudargo; Kuskridho Ambardi
Berita Kedokteran Masyarakat (BKM) Vol 34, No 4 (2018)
Publisher : Fakultas Kedokteran Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.163 KB) | DOI: 10.22146/bkm.18092

Abstract

Media relations with breastfeeding promotion through mass mediaPurposeThis study aimed to evaluate the publication of coverage of media gatherings on promoting breastfeeding in the mass media organized by Wahana Visi Indonesia (WVI).MethodThe experimental study was conducted using primary data from the ongoing event which was the publication data of WVI media coverage.ResultThere was still inappropriate coverage in using the terminology associated with breastfeeding (30%). The main messages on the media gathering agenda have not been widely used as the main theme in liputan (30%). There was a difference in the quality of content coverage between mass media groups that have a target audience of women or families with mass media that have a general target audience in terms of the main theme, but there is no difference statistically from other facets. There was a strong correlation between the content quality of the coverage with the mass media group in terms of the main theme, but there is no difference from another side. ConclusionMedia gathering on breastfeeding topics can attract mass media to publish coverage. Groups of mass media that have a target audience of women or families and mass media that have a common target audience can be involved in breastfeeding promotion.
E-Commerce Strategy in Driving Sharing Economy in Culinary Industry Erwan Sudiwijaya; Kuskridho Ambardi
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131050

Abstract

Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creation with kitchen and distribution partners to meet the lunch needs of their customers, the employees in Jakarta. The research data was taken by interviews with Digital Marketing Manager and Customer Experience Head and Supervising Delivery. Additionally, observations were conducted on Kulina’s digital marketing communication activities on the @ Kulina.id Instagram account during September 2017-January 2018. Document searches were carried out via the internet on Instagram with the keyword #Kulina and another site containing information about Kulina based on a google search with the keyword Kulina. The study found that customer demand communicated through the website affects complementarity, development of economies of scale, and standard-setting. The information was used to open and develop a sharing economy network and business terms for Partners. Nevertheless, complementarity in Kulina was not only influenced by the meeting of suppliers and demand but also other factors such as traffic jams.
Social and Virtual Segregation: A Study of Gated Communities in Yogyakarta Ambardi, Kuskridho; Artosa, Odam Asdi; Dewi, Novi Paramita; Yuliarso, Kurniawan Yanto
Masyarakat: Jurnal Sosiologi Vol. 27, No. 1
Publisher : UI Scholars Hub

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Abstract

The problem of social segregation gains new relevance as digital technology has now become the core of people’s lives and work. Unfortunately, this factor is often neglected in studies of social segregation. Previous studies have only taken note of social and spatial segregation. This study aims to fill a conceptual gap by raising the virtual dimension within socio-spatial segregation. This research finds that virtual segregation has strengthened segregationist tendencies that follow the growth of luxurious housing complexes and gated communities. Furthermore, this study also asserts that deregulation policies in housing and the commercial development of telecommunication infrastructure are factors that exacerbate the tendency of social segregation. Although communities may currently find segregation to be socially acceptable, in the long run, this tendency will complicate efforts to strengthen social cohesion and may intensify socio-economic problems across the population . Focusing on the case of Yogyakarta, this study employs a combination of methods for collecting data that include secondary data analysis, interviews, and Focus Group Discussions.
Performa Jurnalisme Online dan Kecenderungan Politainment dalam Berita Pilpres 2019 Pratiwi, Ellya; Ambardi, Kuskridho
Jurnal Studi Jurnalistik Vol. 2 No. 1 (2020): Jurnal Studi Jurnalistik
Publisher : Faculty of Da'wa and Communications Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jsj.v1i2.14601

Abstract

Perubahan karakter persaingan bisnis media di era internet mengantarkan jurnalisme online pada dilema dan himpitan antara mengedepankan berita berdasarkan minat pasar (market interest) atau minat publik (public interest). Pada gilirannya, hal itu dapat berdampak pada kualitas konten berita yang diproduksi media. Penelitian ini dimaksudkan untuk mengukur kualitas berita dan kecenderungan politainment pada berita Pilpres 2019 yang dipublikasikan Detikcom dan Tribunnews.com periode 12-17 Agustus 2018.Penyajian berita politik dalam format politainment menggeser fokus utama berita Pilpres 2019, menjauhkan isi berita dari isu substantif, dan mengurangi urgensi masalah karena menonjolkan sisi menarik atau menghibur dari renik peristiwa.Dengan menggunakan metode analisis isi kuantitatif, temuan penelitian mengungkapkan terdapat empat kategori berita yang diidentifikasi dalam penelitian ini berdasarkan kriteria quality press dan politainment, antara lain berita berkualitas tanpa elemen politainment, berita politainment dengan kriteria berita berkualitas, berita politainment tanpa pemenuhan kriteria berita berkualitas, dan berita non-politainment tanpa pemenuhan kriteria berita berkualitas. Hasil penelitian juga menunjukkan adanya praktik politainment dalam berita Pilpres 2019 di Detikcom dan Tribunnews.com meskipun berita berkualitas baik mendominasi kedua media tersebut.
Co-Authors Artosa, Odam Asdi Ellya Pratiwi Erwan Sudiwijaya Novi Paramita Dewi, Novi Paramita Pratiwi, Ellya Sudiwijaya, Erwan Toto Sudargo Vita Aristyanita Yuliarso, Kurniawan Yanto