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Journal : International Journal of Engagement and Empowerment (IJE2)

IMPROVING TOURISM ACCESS THROUGH WEBSITE-BASED DIGITAL TECHNOLOGY UTILIZATION Hartatik Hartatik; Ditya Galassepda Putri
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.91

Abstract

The tourism industry is a sector that has great potential in driving the economy of a region. To optimize this potential, the use of technology can be an effective alternative. Therefore, this community service aims to develop a technology-based tourism system through an e-tourism website at the Regency-level Tourism, Youth and Sports Office. In the early stages, an analysis of the existing tourism system was carried out and identification of user needs. Then, technology-based system development is carried out through the creation of an e-tourism website that displays information about tourist objects, travel routes, and other supporting services. The use of this technology is expected to provide convenience for tourists in accessing information about tourism at the district level. In addition, the development of e-tourism is also expected to expand the Madiun Regency tourism market by accommodating the needs of tourists who are more inclined to use digital technology in planning their tour trips. Through this community service, it is hoped that the Regency Tourism, Youth and Sports Office can increase the competitiveness of the tourism industry through the use of more modern and effective technology
E-COMMERCE TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) FOR HEALTH PRODUCT MARKETING Abdul Aziz; Hartatik Hartatik; Naufal Wahyu
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.92

Abstract

The presence of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy has a significant role and potential in building the national and sectoral economy. This community service aims to assist MSMEs in marketing their health products through e-commerce. E-commerce training is provided to provide an understanding of e-commerce platforms, marketing strategies, and effective product promotion techniques. In this training, participants will be given material on how to create an online store, determine product prices, and evaluate sales results. This training is expected to help MSMEs in increasing the sales of their health products and provide benefits to the community in need of health products