Article Per Year (5 Year)
p-Index From 2020 - 2025
2.037
P-Index
This Author published in this journals
All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Komversal: Jurnal Komunikasi Universal Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Pendidikan West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal REKOMEN (Riset Ekonomi Manajemen) The Eastasouth Journal of Learning and Educations West Science Social and Humanities Studies
Arief Yanto Rukmana
Universitas Pendidikan Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image Budi Harto; Abdul Rozak; Arief Yanto Rukmana
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 7 No 1 (2021): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2021
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v7i1.546

Abstract

Semakin banyak penyedia atau produsen produk dan jasa berimplikasi terhadap konsumen semakin selektif dalam memiliki produk maupun jasa. Banyaknya pilihan produk dan jasa, konsumen melakukan pencarian informasi dan memilih brand yang lebih dikenal oleh masyarakat sehingga mempengaruhi keputusan pembelian. Penelitian secara empiris ini bertujuan untuk menguji dan membuktikan pengaruh strategi marketing melalui digital marketing terhadap keputusan pembelian dimana variabel brand image merupakan mediasi. Data dikumpulkan dengan menggunakan teknik purposes sampling dimana 350 responden yang bertransaksi di Belah Doeren Bandung. Berdasarkan hasil analisis linier berganda dan sobel test menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dan brand image (sebagai variabel moderasi) dapat memperkuat atau meningkatkan pengaruh variabel Digital Marketing terhadap variabel keputusan pembelian.
Environmental Education for Sustainable Development: A Bibliometric Review of Curriculum Design and Pedagogical Approaches Lasino; Arief Yanto Rukmana; Sabil Mokodenseho; Adit Mohammad Aziz
The Eastasouth Journal of Learning and Educations Vol. 1 No. 02 (2023): The Eastasouth Journal of Learning and Educations (ESLE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esle.v1i02.108

Abstract

Environmental education plays a pivotal role in fostering a sustainable future by equipping individuals with the knowledge, skills, and attitudes needed to address complex environmental challenges. This research presents a comprehensive bibliometric review of the literature on environmental education for sustainable development, with a specific focus on curriculum design and pedagogical approaches. The analysis encompasses a wide range of scholarly articles published between 1961 and 2023, providing valuable insights into the current state of research in this field. Furthermore, the research employs VOSviewer, a bibliometric software, to analyze co-citation and bibliographic coupling networks, identifying influential authors, prominent journals, and emerging trends within the field. The most frequent and fewer occurring keywords are compared to highlight central concepts and potential areas for further research. The results of this study contribute to a comprehensive understanding of the diverse themes, effective practices, and influential contributors in environmental education for sustainable development. By identifying key areas of focus and research gaps, educators, policymakers, and researchers can design targeted interventions and initiatives that promote environmental literacy, responsible behavior, and sustainable practices among learners. Ultimately, this research seeks to advance the field of environmental education and empower individuals to become active stewards of the environment, shaping a more sustainable and resilient future for all.
Analisis Produktivitas Penelitian Pendidikan di Negara Berkembang: Perbandingan antara Negara di Asia Tenggara Supriandi Supriandi; Tera Lesmana; Iman Subasman; Arief Yanto Rukmana; Pria Mitra Purba
Jurnal Pendidikan West Science Vol 1 No 07 (2023): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v1i07.540

Abstract

Penelitian ini menyajikan analisis bibliometrik yang komprehensif mengenai produktivitas penelitian pendidikan di negara-negara berkembang, dengan fokus khusus pada negara-negara Asia Tenggara. Dengan menggunakan teknik bibliometrik, penelitian ini mengkaji tren, pola, dan dampak dari publikasi penelitian pendidikan di wilayah tersebut. Analisis ini memberikan wawasan tentang hasil penelitian, jaringan kolaborasi, jenis publikasi, dampak sitasi, dan kolaborasi internasional. Temuan-temuannya menyoroti kekuatan, area untuk perbaikan, dan potensi kolaborasi di negara-negara berkembang di Asia Tenggara. Hasil penelitian ini berkontribusi pada pemahaman yang lebih baik mengenai kondisi penelitian pendidikan saat ini di kawasan ini dan menawarkan wawasan yang berharga bagi para pembuat kebijakan, peneliti, dan institusi yang ingin meningkatkan produktivitas penelitian pendidikan.
Penggunaan Teknologi dalam Pendidikan: Analisis Literatur Mengenai Efektivitas dan Implementasi Arief Yanto Rukmana; Supriandi Supriandi; Rio Wirawan
Jurnal Pendidikan West Science Vol 1 No 07 (2023): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v1i07.541

Abstract

Penelitian ini melakukan analisis bibliometrik yang komprehensif untuk mengeksplorasi penggunaan teknologi dalam pendidikan dan menilai efektivitas dan implementasinya. Penelitian ini berfokus pada analisis artikel ilmiah yang diterbitkan di bidang pendidikan, khususnya yang membahas integrasi teknologi dalam proses belajar mengajar. Dengan menggunakan teknik bibliometrik, penelitian ini mengidentifikasi tren utama, penulis yang berpengaruh, topik penelitian populer, dan dampak keseluruhan dari teknologi dalam lingkungan pendidikan. Temuan-temuan ini memberikan wawasan yang berharga mengenai kondisi penelitian saat ini di bidang ini dan menyoroti jalan yang potensial untuk penyelidikan di masa depan.
Implementasi Teknologi dalam Pembelajaran di Era Digital: Tantangan dan Peluang bagi Dunia Pendidikan di Indonesia Desty Endrawati Subroto; Supriandi Supriandi; Rio Wirawan; Arief Yanto Rukmana
Jurnal Pendidikan West Science Vol 1 No 07 (2023): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v1i07.542

Abstract

Penelitian ini mengeksplorasi tantangan dan peluang yang terkait dengan implementasi teknologi dalam pembelajaran dalam konteks era digital di Indonesia. Dengan menggunakan pendekatan metode campuran, penelitian ini menggabungkan data kualitatif dan kuantitatif dari para pendidik, pembuat kebijakan, siswa, dan orang tua untuk mendapatkan wawasan yang komprehensif. Temuan-temuannya mengungkapkan kondisi integrasi teknologi saat ini, menyoroti kesenjangan dalam akses dan infrastruktur teknologi. Mengatasi kesenjangan digital dan menyediakan pengembangan profesional yang sesuai untuk para pendidik diidentifikasi sebagai langkah penting untuk membuka potensi penuh dari teknologi untuk meningkatkan pendidikan di Indonesia. Pelokalan konten digital dan penciptaan lingkungan belajar yang inklusif dan berbasis teknologi merupakan hal yang sangat penting untuk mempersiapkan siswa menghadapi masa depan yang semakin berpusat pada teknologi.
Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung Budi Harto; Panji Pramuditha; Arief Yanto Rukmana; Harnavela Sofyan; Hana Rengganawati; Andina Dwijayanti; Teti Sumarni
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1499

Abstract

This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City. Through analyzing how MSMEs in Bandung City utilize social media and technology in their marketing efforts, as well as identifying the benefits gained and challenges faced so far. In this research method, we surveyed a number of MSMEs in Bandung and conducted structured interviews with them. The implementation of social media marketing strategies, their impact on business performance, and the factors that influence the implementation of these strategies are described through qualitative analysis of the collected data. The results of this study show that most MSMEs in Bandung City have adopted social media marketing strategies using various technological tools. The study also identified significant benefits obtained by MSMEs, such as increased online visibility, increased interaction with customers, increased sales, and increased content creativity..
Dampak Kebijakan Pemerintah Terhadap Ekosistem Kewirausahaan : Studi Kasus Inkubator Bisnis di Indonesia Arief Yanto Rukmana; Yana Priyana; Muji Rahayu; Evan Jaelani; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.527

Abstract

Studi penelitian ini menyelidiki dampak kebijakan pemerintah terhadap ekosistem kewirausahaan di Indonesia, dengan fokus khusus pada inkubator bisnis. Inkubator bisnis memainkan peran penting dalam mendukung perusahaan rintisan tahap awal dan usaha kecil dengan menyediakan sumber daya penting, bimbingan, dan lingkungan yang mendukung. Studi ini mengadopsi pendekatan metode campuran, menggabungkan wawancara kualitatif, diskusi kelompok terarah, dan survei kuantitatif untuk mengumpulkan data yang komprehensif. Temuan menunjukkan bahwa pengusaha yang menganggap kebijakan pemerintah mendukung melaporkan hasil yang lebih positif dari proses inkubasi. Inkubator bisnis terbukti memiliki dampak signifikan terhadap keberhasilan dan pertumbuhan usaha, berkontribusi pada tingkat kelangsungan hidup dan peluang pertumbuhan yang lebih tinggi. Namun, tantangan dalam mengakses pendanaan pasca-inkubasi dan penundaan birokrasi diidentifikasi, sehingga perlu adanya peningkatan kebijakan. Implikasi dari penelitian ini menyarankan kesinambungan kebijakan, memperkuat program inkubator, memfasilitasi akses ke modal ventura, dan mendorong ekosistem kewirausahaan kolaboratif. Dengan memperhatikan aspek-aspek tersebut, para pembuat kebijakan dapat menciptakan lingkungan yang lebih kondusif bagi kewirausahaan di Indonesia, mendorong pertumbuhan ekonomi dan pembangunan berkelanjutan.
Trends and Influential Works in Sustainable Crop Management: A Bibliometric Study Pieter J. Kunu; Roosganda Elizabeth; Kuswarini Sulandjari; Arief Yanto Rukmana
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.237

Abstract

This bibliometric study examines how the field of sustainable crop management research is developing through an analysis of publications and their citations. We use VOSviewer software and sophisticated bibliometric approaches to find emergent research subjects, co-authorship networks, trends, and influential publications. Our data shows a significant increase in research publications over the course of four decades, which is indicative of the growing understanding of the significance of sustainable agriculture. Key publications by well-known writers offer fundamental information, and co-authorship networks emphasize cooperative research initiatives. Agroecology and climate-resilient agriculture are two emerging study subjects that provide insights into the field's future orientations. Through an awareness of these trends and key publications, this research helps to support well-informed decisions about food security and sustainable agriculture.
Improving Trust and Accountability in AI Systems through Technological Era Advancement for Decision Support in Indonesian Manufacturing Companies Eri Mardiani; Loso Judijanto; Arief Yanto Rukmana
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.301

Abstract

This study explores how technological developments in Artificial Intelligence (AI) decision support systems within Indonesian manufacturing organizations interact with the intricate dynamics of trust, accountability, and technology. The study employed a cross-sectional quantitative research approach to gather responses from a representative sample of professionals spanning different organizational levels, age groups, and functions. The results show that there is a high degree of trust in AI systems, which is largely impacted by dependability and transparency. Strong perceived accountability frameworks encourage prudent decision-making. Technological developments have a big impact on trust and responsibility, especially in Explainable AI and bias prevention. A nuanced interpretation is ensured by the study's demographic analysis, which provides practitioners and policymakers with practical insights to support ethical AI integration in Indonesia's industrial sector.
The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin Erwin; Siska Jeanete Saununu; Arief Yanto Rukmana
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Abstract

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.
Co-Authors Abdul Rozak Adit Mohammad Aziz Alfa Santoso Budiwidjojo Putra Andina Dwijayanti Budi Harto Budi Harto Desma Erica Maryati Manik Desty Endrawati Subroto Dito Anurogo Eri Mardiani Erwin Erwin evan jaelani Fahrina Mustafa Febry Lodwyk Rihe Riwoe Hana Rengganawati Harnavela Sofyan Hartatik Hartatik Jamaluddin Majid Jan Horas Veryady Purba Lasino J.W. Putro Loso Judijanto Loso Judijanto muji Rahayu Okta Karneli, Okta Panji Pramuditha Pieter J Kunu PRIA MITRA PURBA Rio Wirawan Roosganda Elizabeth Sabil Mokodenseho Siska Jeanete Saununu Subasman, Iman Sulandjari, Kuswarini Sulistyo Andarmoyo Sumarni, Teti Supriandi Supriandi Supriandi Supriandi Tera Lesmana Tri Febrina Melinda Tri Yusnanto Utomo, Jepri Wendy Souisa Yana Priyana