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All Journal Teika Journal of Economic, Bussines and Accounting (COSTING) Jurnal Bisnis Darmajaya Management Studies and Entrepreneurship Journal (MSEJ) Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Journal of Management and Digital Business Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Moneter : Jurnal Keuangan dan Perbankan The Contrarian: Finance, Accounting, and Business Research Amkop Management Accounting Review (AMAR) PEDAMAS (Pengabdian Kepada Masyarakat)
Heddry Purba
Universitas Advent Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran fitur virtual try-on dan ulasan pelanggan online dalam meningkatkan niat beli konsumen: Studi pada produk lipstik Maybelline di Shopee Zipora Marbun; Heddry Purba; Francis Hutabarat
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2887

Abstract

This study examines the influence of the virtual try-on feature framed within the Unified Theory of Acceptance and Use of Technology (UTAUT) and online customer reviews on consumers' purchase intention toward Maybelline lipstick on Shopee. A quantitative approach was employed, with data collected from 114 active Shopee users in Parongpong District, West Bandung Regency. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that effort expectancy, performance expectancy, and online customer reviews have a positive and significant influence on purchase intention in the context of using the virtual try-on feature on the Shopee platform. Of the three variables examined, online customer reviews were identified as the dominant factor influencing consumers' purchase intention. These findings indicate that integrating augmented reality technology via the virtual try-on feature, supported by a credible customer review system, can reduce consumer uncertainty and enhance consumer confidence when purchasing cosmetic products online. This study provides practical implications for e-commerce platforms and cosmetic companies, particularly in optimizing interactive digital features and strengthening customer review management systems as strategies to enhance consumers' purchase intention in online marketplaces.
The Effect of Coretax Implementation on Tax Compliance with User Satisfaction as a Mediator Grace Sihotang; Heddry Purba; Hisar Pangaribuan
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3714

Abstract

This study investigates the impact of system quality and perceived cybersecurity on the tax compliance of individual employee taxpayers, with user satisfaction as a mediating variable. Using a quantitative approach and causal research design, data were collected through an online questionnaire from 110 individual taxpayers who filed their 2025 annual income tax returns via Coretax in 2026. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. Results show that both system quality and perceived cybersecurity positively impact user satisfaction. Furthermore, system quality, perceived cybersecurity, and user satisfaction significantly influence tax compliance. User satisfaction mediates the relationship between system quality and tax compliance but does not mediate the relationship between perceived cybersecurity and tax compliance. The findings highlight the need for improved system quality and enhanced data security in Coretax to boost taxpayer compliance.
TRANSFORMASI BERBASIS DIGITAL PADA PETANI TANAMAN HIAS CIHIDEUNG PARONGPONG BANDUNG BARAT Heddry Purba; Francis Hutabarat; Joan Y. Hutapea; Ria Chaniago; Lenita Waty
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to encourage digital transformation among ornamental plant farmers in Cihideung Village, Parongpong District, West Bandung Regency, who have faced challenges in online marketing and digital literacy. The program is implemented through a partnership between the university, the Cihideung Village Government, and the Ornamental Plant Farmers Cooperative. Implementation methods include administrative coordination, focus group discussions (FGDs) to identify needs, development of the Astuti Flower Parongpong marketplace website, digital marketing training, and integration of a QRIS-based digital payment system. The results of the activity indicate an increase in farmers' ability to use digital platforms, manage product catalogs, and utilize social media for promotion. Quarterly evaluations noted an increase in online transactions and an expansion of market reach beyond the region. Key success factors were collaboration between parties and institutional support, while the main obstacles included limited infrastructure and consistent website management. This program serves as a pilot model for the development of an agriculture-based creative economy in the West Bandung region. Going forward, ongoing collaboration is expected to expand export access and strengthen the digital independence of Cihideung ornamental plant farmers.
Co-Authors Alga Morianto Manullang Andrew Anayah Hasian Antonio Asa Julian Debora Hutapea Fani Setianingrum Francis Hutabarat Gerardus Ananta Banyu Girsang, Laverin Imelda Grace Orlyn Sitompul Grace Sihotang Hisar Pangaribuan Jenny Sihombing Jhon Rinendy Joan Y. Hutapea Joan Yuliana Hutapea Lenita Waty Lingga, Shonia Mehangga Lorina Siregar Sudjiman Mila Rosita Mila Susanti Ria Chaniago Ria Chaniago Richard Friendly Simbolon River Nababan Samuel Hamonangan Aruan Trevigiano Maulany Valentine Siagian Viona Latersia Sinuhaji Yohanes Raja Oloan Hutapea Zipora Marbun