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Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong Lestari; Lestari, Diyan
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 9 No. 4 (2023): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v9i4.1311

Abstract

This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.
Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong Lestari, Lestari; Lestari, Diyan
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3032

Abstract

This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.
Millennial and Islamic Financial Products Lestari, Diyan
Li Falah: Journal of Islamic Economics and Business Vol. 5 No. 1 (2020): June 2020
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v5i1.1755

Abstract

Islamic financial products have quite different characteristic compare to conventional financial products, especially related to fundamental principle. Islamic finance should implement sharia law which consider Islamic rule in Quran and Hadist. The rise of Indonesian millennial awareness in Islamic products impact on how firms conduct their business, especially related to financial products because they are relatively complex. This paper attempts to provide an understanding related to millennial consideration in Islamic financial products which examine several aspects, such as Islamic financial literacy, Islamic lifestyle, perceive risk, and social influence. Smart PLS is used to analyze 600 data in order to provide statistical result. Purposive sampling is a technique that this paper used to classified research data. The finding indicates that all variables have strong relationship to determine Islamic financial products decision making. Most variables impact millennial behavior in using financial products, except perceive risk and social influence. The result of this study also provides practical implication for Islamic finance institution, government, academic, and business owner.