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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Komunikasi Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin Sahombu Research Horizon Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Selwendri
Department Of Business Administration Faculty Of Economics And Business Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Development of frozen food Royal Food UMKM Siregar, Onan M; Selwendri
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.854 KB) | DOI: 10.32734/abdimastalenta.v4i2.4209

Abstract

Community service activities aim at increasing the competitiveness of fostered partners in dealing with market developments. The potential of developing frozen food UMKM products is still very open because it is very popular among many people in the City of Medan. Royal Food also experiences the same thing as most UKMKs in Medan, which generally have limited human resource quality of education. The workforce in UKMK is dominated by workers with low education and do not have good financial management and the low utilization of technology. This community service activity was carried out over a period of six months. Activities carried out in the form of socialization and counseling to partners, training in business development and marketing, safe and hygienic production practices and designing more attractive packaging, carrying out production and marketing to partner monitoring and evaluation. After getting a touch of good design, proper management, modernization of production equipment, attractive promotional media, UMKM Royal Food is able to experience business development with increasingly high sales and more competitive products.
Village Library Empowerment in an Effort to Increase Reading Interest in Children in Aman Damai Village, Sirapit District Langkat Regency Siregar, Onan M; Selwendri
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.11886

Abstract

The low interest in children to read books is a problem that must be overcome by village apparatus in Aman Damai Village of Sirapit District. In addition, the management of the library is still very simple so that it is not able to attract the community, especially children to come, besides the lack of facilities and infrastructure. The purpose of providing solutions offered is to improve the administration and management system of village libraries in an effort to increase reading interest in children. This community service is addressed to the village apparatus as library manager and children. Methods used in achieving these goals include socialization to children and parents about the importance of reading interest in children and training in improving village apparatus skills in managing village libraries, providing books of various types such as textbooks to comic books for children. This community service is also done to train village apparatus in managing library through the provision of codes and numbers on books, drafting, to the lending system that can be done by children. The conclusion of this community service is that nowadays children visit the library more often because the available books can attract children’s interest to read. Moreover, the management and administration of library has become more organized than before.
Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry Rumyeni, Rumyeni; Samsudin, Dafrizal; Syam, Hamdani M.; Selwendri, Selwendri
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.21224

Abstract

Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the selection of doctors and hospitals abroad. This study aims to analyze WOM communication as a promotional tool in the medical tourism industry based on the perspective of patients from Pekanbaru City who undergoing medical tourism to Malaysia. The study used a qualitative method by collecting data through in-depth interviews to 13 research informants consisting of 2 representatives from hospitals in Malaysia and 11 patients who had taken a medical tour to Malaysia. The results of the study found that in the medical tourism industry, WOM is an important element as a promotional tool seen from three aspects, namely the source of reference, the content of the message, and the credibility of the information. WOM communications for the medical tourism industry in Malaysia are sourced from references from other experienced patients, friends and family, medical practitioners and online e-WOM testimonials. The contents of WOM messages include treatment processes and procedures, medical costs, information about hospitals and doctors, as well as transportation and accommodation information. The credibility of WOM medical tourism information in Malaysia is based on information sourced from individuals who have direct experience, are recognized and trusted.
The Influence of Digital Marketing and Tourist Motivation on Interest in Visiting the Lau Kawar Lake Tourist Attraction Fransiska Khairani; Raihan Dafa Fahrezi; Selwendri, Selwendri
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of digital marketing and tourist motivation on visiting interest in the Lau Kawar Lake Tourist Destination, located in Karo Regency. The research employs a qualitative descriptive method with a literature review approach, examining previous studies related to the topic. The findings indicate that digital marketing plays a crucial role in shaping tourists’ positive perceptions through visual, interactive, and emotional promotions disseminated via social media and other digital platforms. Meanwhile, tourist motivation both internal drives, such as relaxation and new experiences, and external factors, such as natural beauty and local culture significantly strengthens the intention to visit. The synthesis of various studies reveals a synergistic relationship between digital marketing and tourist motivation in enhancing visiting interest. Therefore, the implementation of creative digital marketing strategies that align with tourists’ psychological needs becomes a key factor in attracting visitors to Lau Kawar Lake and improving the sustainable competitiveness of the regional tourism sector.
The Effect of Educational Tourism Attraction and Event Sport Tourism on Visit Intention: Evidence from Medan Respondents during the F1 Powerboat Lake Toba Event: Penelitian Devi Andri Nitami; Nicolas Siagian; Selwendri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4610

Abstract

Berdasarkan analisis menggunakan SEM-PLS, penelitian ini menunjukkan bahwa attraction dan event sport tourism berpengaruh positif serta signifikan terhadap visit intention, baik secara parsial maupun secara simultan. Hasil pengujian outer model menegaskan bahwa seluruh indikator pada masing-masing variabel telah memenuhi kriteria validitas dan reliabilitas melalui pengujian nilai factor loading, AVE, Fornell-Larcker, Composite Reliability, dan Cronbach’s Alpha. Pada tahap evaluasi inner model, diperoleh nilai koefisien determinasi (R²) sebesar 0,545, yang berarti bahwa variabel attraction dan event sport tourism mampu menjelaskan 54,5% variasi pada visit intention. Hasil uji path coefficient menunjukkan bahwa attraction memiliki pengaruh positif dan signifikan terhadap visit intention dengan nilai T-statistic 5,964 (p-value = 0,000). Event sport tourism juga terbukti memberikan pengaruh positif dan signifikan terhadap visit intention dengan nilai T-statistic 3,714 (p-value = 0,000). Model penelitian ini pun memiliki tingkat predictive relevance yang baik, dibuktikan melalui nilai Q² sebesar 0,303. Berdasarkan hasil tersebut, peneliti menyarankan agar para pemangku kebijakan di kawasan Danau Toba, khususnya pihak yang berperan dalam penyelenggaraan event sport tourism, dapat meningkatkan kualitas pelaksanaan kegiatan agar lebih menarik dan berdampak pada peningkatan minat berkunjung wisatawan. Untuk penelitian berikutnya, dianjurkan memasukkan variabel lain yang berpotensi memengaruhi visit intention, mengingat masih terdapat 69,7% varians yang belum terjelaskan oleh model ini
Co-Authors Desyandri Desyandri Devi Andri Nitami Fransiska Khairani M B Abdillah Maulidina NASUTION, MUHAMMAD ARIFIN Nicolas Siagian Raihan Dafa Fahrezi Rumyeni, Rumyeni Samsudin, Dafrizal Siregar, Onan M Siregar, Onan Marakali Syam, Hamdani M.