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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) International Journal of Economics and Management Research Teknologi Sipil : Jurnal Ilmu Pengetahuan dan Teknologi International Journal of Management Research and Economics Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Pengabdian Masyarakat Digital Innovation : International Journal Of Management International Journal of Mechanical, Electrical and Civil Engineering International Journal of Economics and Management Research
Victor Victor
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Public Health Social Sciences Other

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Journal : International Journal of Economics and Management Research

 1 
Analysis Determination Of Business Communication, Trust And Price On Purchasing Decisions Of Spare Parts At PT. Autostar Mandiri Teknotama Agusman Agusman; Victor Victor; Laura Tifani
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.200

Abstract

This study aims to explore the impact of business communication, trust, and price on purchasing decisions at PT Autostar Mandiri Teknotama. The research method used is associative descriptive with a population of 83 customers of the company. Sampling was conducted using a saturated sample technique, and data were collected through questionnaires. Analysis was performed using descriptive statistics, data quality tests, classical assumption tests, multiple regression analysis, hypothesis testing, and coefficient of determination using the SPSS program. The results showed that simultaneously, the F value of 357.532 was greater than the critical F value of 3.11 with a significance level of 0.000 < 0.05, indicating that the hypothesis was accepted, demonstrating a positive and significant influence of business communication, trust, and price together on purchasing decisions. Partially, hypothesis testing revealed that business communication (t = 2.040), trust (t = 2.774), and price (t = 3.202) each had a positive and significant impact on purchasing decisions, with significance levels of 0.045, 0.007, and 0.002, respectively. Therefore, the conclusion of this study is that business communication, trust, and price, either partially or collectively, significantly influence purchasing decisions at PT Autostar Mandiri Teknotama.
Analysis of the Effect of Diversity of Facilities and Business Locations in Increasing Consumer Interest in the Multibeauty.id Medan Victor Victor; Agusman Agusman; Cynthia Carolyn
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.202

Abstract

This research aims to describe the influence of the diversity of facilities and business locations on increasing consumer interest in multibeauty.id salons. This research was conducted for 6 (six) months, starting from September 2023 to February 2024. The respondents of this research were consumers from the multybeauty.id salon, totaling 64 (sixty four) people. The instrument used is a questionnaire to collect data from facility diversity variables, business location variables and business success variables. The data analysis techniques used are validity test, reliability test, descriptive analysis, normality test, multiple linear regression analysis, partial hypothesis test or t test and calculation of the coefficient of determination. The results of the descriptive analysis for the facility diversity variable, business location variable and business interest are in the very good category. Based on partial analysis, the diversity of facilities has a positive and significant effect on increasing consumer interest in the multibeauty.id salon. The business location variable partially has a positive but not significant effect on increasing consumer interest in multibeauty.id salons. Based on a simultaneous analysis of the diversity of facilities and business locations, it has a positive and significant effect on increasing consumer interest in the multibeauty.id salon.
Analysis Of The Influence Of Store Environment, Product Innovation And Service Quality On Consumer Purchasing Decisions Of Coffee Shop Ming Kopi Medan Victor Victor; August Halomoan Siregar; Jesslyn Toffany
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.221

Abstract

This research aims to find out what influence the store environment, product innovation and service quality have on consumer purchasing decisions at the Ming Kopi Medan Coffee shop. The type of research used is a quantitative descriptive research method, sampling was carried out using snowball sampling techniques and using the Cochran formula because the population size is unknown. The number of samples taken was 97 consumers and data was collected through questionnaires distributed directly to consumers. To assess respondents' responses, the author uses a Likert scale which uses several question items to measure individual behavior by responding to 5 choice points for each question item. Analysis was carried out using descriptive statistics, data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS version 25 program (IBM SPSS Statistics 25). The research results show that simultaneously, the calculated F value (20.555) is greater than the F table value (2.70) with a significance level of 0.000 < 0.05 which shows that H4 is accepted which shows a positive and significant influence from store environment, product innovation and service quality on purchasing decisions. Partially, hypothesis testing reveals that store environment (t = 3.934), product innovation (t = 2.227) and service quality (t = 2.171) each have a positive and significant impact on purchasing decisions because they are greater than the t value table (1.985), with the significance level for each variable being 0.000; 0.028; and 0.001. Therefore, the conclusion of this research is that store environment, product innovation and service quality, both partially and simultaneously, have a significant influence on consumer purchasing decisions at the Ming Kopi Medan coffee shop.
Co-Authors Agusman Agusman Arief Kusbiantoro August Halomoan Siregar bagus Mulyawan Bella Septianti Budiono Joko Nugroho Cynthia Carolyn Dedi Trisnawarman Defanny Agnes Tannando Denni Denni Fadya Fadya Hamjah Arrahman Iventura Fitra Uli Tamba Jesslyn Toffany Laura Tifani Mardewi Jamal Nadya Caroline Niki Niki rozi rozi Tamrin Rahman Tony honkly Vera Wijaya Viona Anggara