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Nama Produk dalam Snack Jepang di Family Mart Nagoya: Kajian Lanskap linguistik Tresnasari, Ningrum
AYUMI : Jurnal Budaya, Bahasa dan Sastra Vol 12 No 1 (2025): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Japanese Literature Study Program, Faculty of Letters, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ayumi.v12i1.9900

Abstract

The product name is part of the brand identity that serves as a communication tool between the company and consumers. The product name must be able to create a strong perception of the superiority of a product and distinguish it from other similar products. This research aims to find out how the informational function and symbolic function contained in product names on Japanese snacks with the fami maru logo at Family Mart Nagoya. This research uses descriptive qualitative method by using the theoretical framework of Landscape Linguistics. The results show that the informational function contained in the product names of Japanese snacks is based on the basic ingredients, additional flavors, and food texture. Meanwhile, in the symbolic function, there are four types of Japanese writing used in product names in Japanese snacks with the fami maru logo at Family Mart Nagoya, including hiragana, katakana, romaji and kanji. Keywords: product names; Japanese snacks; Family Mart; Landscape Linguistics.
JAPANESE WORK CULTURE: IMPLEMENTING 5S AND HORENSO FOR STUDENTS OF STATE VOCATIONAL HIGH SCHOOL 1 BUAHDUA SUMEDANG Novitasari, Raden; Kuraesin, Uning; Ariestafuri, Nurza; Rahardjo, Hardianto; Tresnasari, Ningrum
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3054

Abstract

As the demand for professional workers of productive age increases due to Japan’s declining population, the number of Indonesian workers sent there has also grown. This condition encourages many educational institutions to prepare their students to be ready to work in Japan after completing their studies. One effort is by providing Japanese language learning at the senior high school and vocational school levels. However, mastery of speaking, writing, listening, and reading alone is not sufficient to enter the Japanese workforce Cultural and work ethic differences remain a major challenge, particularly the understanding of the 5S and HoRenSo principles, which are work principles implemented across almost all companies and industries in Japan. Proper application of these principles plays an important role in ensuring smoother workflows and improving work outcomes. Unfortunately, most Indonesian workers are still unfamiliar with them, so when they begin working in Japan, they require an adaptation period that can reduce efficiency. To address this issue, a cluster of lecturers from the Japanese Language Study Program at Widyatama University collaborated with SMK Negeri 1 Buahdua Sumedang to introduce and train students in 5S and HoRenSo principles for the students there.
JAPANESE LANGUAGE TRAINING FOR HOSPITALITY EMPLOYEES OF SHERATON BANDUNG HOTEL & TOWERS Rahardjo, Hardianto; Kuraesin, Uning; Ariestafuri, Nurza; Tresnasari, Ningrum; Novitasari, Raden
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3099

Abstract

Good communication skills are a key factor in ensuring excellent service in the hospitality industry. In the context of international tourism, foreign language proficiency is essential, given that guests are not limited to domestic visitors. Effective communication with foreign guests, particularly those from Japan, is a crucial concern. In reality, many hotel staff still struggle to interact with Japanese guests due to limited Japanese language proficiency, while English is often ineffective due to pronunciation differences. Given these conditions, the Japanese Language Study Program at Universitas Widyatama conducted a community service activity in the form of basic Japanese language training for hotel staff. This training focused on vocabulary and formal sentences relevant to the hospitality industry. In addition to improving employee communication skills, this activity also aimed to make an academic contribution to improving the quality of the tourism workforce and serving as a concrete manifestation of the Tridharma Perguruan Tinggi (Three Pillars of Higher Education).